[Marketing] Re: What is OSGeoLive's relationship with OSGeo?

Cameron Shorter cameron.shorter at gmail.com
Mon Aug 30 19:22:58 EDT 2010

Tyler highlights the issue that our OSGeoLive web pages don't clearly 
distinguish between OSGeoLive and the OSGeo Foundation.

This is probably partly due to the fact that I don't think we have 
clearly defined the relationship ourselves.

Should we include something like the following in our documentation:

"While OSGeoLive shares the same ideals, is run by the same volunteer,s 
and creates marketing material on behalf, of the OSGeo Foundation, it is 
a separate project and doesn't represent the OSGeo Foundation."

On 31/08/10 04:58, Tyler Mitchell (OSGeo) wrote:
> On 10-08-29 8:41 PM, Cameron Shorter wrote:
>> Tyler,
>> Someone has brought it to my attention that the OSGeoLive project [1] 
>> is breaking OSGeo Acceptable Logo Usage requirements [2] by modifying 
>> the logo (with a blue heart, and words "Live").
>> I remember seeing similar discussion of modified use of the logo for 
>> local chapters, and for a consensus that it should be encouraged, but 
>> it seems this feeling has not made it into official documentation.
>> Can you please confirm that it is ok us to use the OSGeoLive logo as 
>> per [1].
>> Could you please let us know whether there is any process in place to 
>> update [2].
>> [1] http://live.osgeo.org/
>> [2] 
>> http://trac.osgeo.org/osgeo/export/2914/marketing/guidelines/v2/branding_guide.pdf 
> Thanks for mentioning it Cameron.  The main thing we are trying to 
> avoid is brand confusion.  For example, if a local chapter remixes the 
> OSGeo logo in some way, it needs to be clear that they are not "OSGeo" 
> proper nor representing OSGeo officially in some way.
> Likewise with the Live project.  It hasn't modified the logo any more 
> than local chapters have, but it could be a bit clearer how the 
> project relates back to OSGeo.  Obviously if it's got an osgeo.org 
> address, it ties back directly, but I'm thinking about those people 
> who will be introduced to "OSGeo Live" without going through any OSGeo 
> related website.  A note on the Live website about how it relates to 
> the OSGeo organisation and software would be valuable for several 
> reasons, but in this context it's important so people see can 
> understand the difference between "OSGeo" and "OSGeo Live".  Hope that 
> makes some sense.
> Yes we need to have a Marketing sprint to tidy up some of the docs on 
> this stuff.
> Tyler

Cameron Shorter
Geospatial Director
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

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