[Marketing] Font of OSGeo Logo

[Tyler Mitchell (OSGeo)]

I'll have to double check on which fonts are used where and when, but am under 
the gun for some other items at the moment.

I do agree with Alex, on having some barriers is not always bad.  Only the 
second line of the logo that lists the additional text - e.g. "projects" in 
"OSGeo Project" logo should be modified anyway and accessed via SVG or EPS, 
etc.

Aside from that, I've got the fonts and can make them available as needed.  I 
don't see any compelling reason to spend money to avoid embarrassment at this 
point, since only a couple people have ever asked for the ability to do this.

My hope is still to have a web-based application that can help members, local 
chapters, projects be able to simply punch in some text and let the server do 
the rendering.  Minimising the necessity of having the source font spread all 
over.

Tyler

On June 14, 2010 04:03:27 pm Alex Mandel wrote:
> I do agree that we should be using open fonts, but in the context of the
> logo an svg seems sufficient. I'm coming from the perspective that the
> word OSGeo should not be modified by anyone except for resizing and that
> all other words added should be in a different font that we choose,
> which of course should be open.
> 
> Essentially I'm treating the word OSGeo as a non-editable object ( a
> graphic). The only modification of this should be done officially by the
> foundation if/when we want to update the logo.
> 
> So to clarify, are we talking about "OSGeo" or the font used to put
> Project names, chapter names and other modifiers on the page?
> 
> Thanks,
> Alex
> 
> On 06/14/2010 03:52 PM, Cameron Shorter wrote:
> > Proprietary fonts will be an embarrassment for us, and will hinder
> > future OSGeo marketing activities.
> > I suggest that we select an alternative font ASAP, which we can
> > recommend to anyone wanting to manipulate the logo, and at some point,
> > we migrate to the new font.
> > 
> > Tyler, what would the process be for identifying a new font?
> > 
> > Jorge Gaspar Sanz Salinas wrote:
> > 
> > El 14/06/10 02:39, Tyler Mitchell (OSGeo) escribió:
> >>>> I have all your answers :)  Good news: I have the font and you might
> >>>> find it in the marketing svn too, it's call The Sans, I think.  Bad
> >>>> news: it's proprietary and cannot be freely distributed, but if you
> >>>> need it let's talk.  The designers were keen to meet my open
> >>>> standards desirws, but this one slipped by us.
> >>>> 
> >>>> Hope that helps!
> > 
> > It helps a lot, thanks Tyler
> > 
> > On a second review I've found the v2 of the branding guide[1] and it
> > points to the correct font so sorry for the noise. We're going to need
> > it sparsely to produce the OSGeo-es logo and probably to produce some
> > marketing materials (flyers, a second version of our poster[2], etc.).
> > 
> > So if we need to use this font in new texts, how should I proceed? May
> > I ask you offlist to produce the svg objects of the glyphs or you can
> > send us the font to use it at our own?
> > 
> > Cheers
> > 
> > [1] http://svn.osgeo.org/osgeo/marketing/guidelines/v2/
> > [2] http://svn.osgeo.org/osgeo/marketing/posters/5thgvsigconf/
> > 
> > -- Jorge Gaspar Sanz Salinas
> > Ingeniero en Geodesia y Cartografía
> > http://es.osgeo.org
> > http://jorgesanz.net
> 
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