[Marketing] Mind Map defining OSGeo Marketing pipeline

Cameron Shorter cameron.shorter at gmail.com
Wed Mar 31 16:14:30 EDT 2010

Tyler Mitchell (OSGeo) wrote:
> Excellent Cameron, this isn't an approach I've worked through before.  I
> think it hits the target well.
> For the matrix are you thinking of something along the lines of:
> http://wiki.osgeo.org/wiki/Binary_Package_Listing - but for marketing
> material?
That is the sort of matrix I'd be looking for.
We should probably merge these two table, and also combine with the 
LiveDVD table of packages:

I suggest we manage in a spreadsheet, because wiki tables are so painful 
and time consuming to update and maintain, and because from a 
spreadsheet we can lookup data from other sheets to gain more information.

> Tyler
> Cameron Shorter wrote:
>> One of the OSGeo incubation questions is "Marketing material has been
>> created about the project for the OSGeo Marketting Committee
>> <http://wiki.osgeo.org/index.php/Marketing_Committee>." [1]
>> However, us marketing committee could probably do a better job defining
>> what we expect from projects in order to support marketing.
>> I've been thinking about this for a while, and I think part of our
>> problem is that we have don't have a clear understanding about our
>> marketing pipeline. Once we know what our pipeline looks like, we can
>> then define the documents which fit that pipeline.
>> So attached is my thoughts on what I think our marketing pipeline is,
>> and a start at defining what the documents should be for these
>> deliverables.
>> I'm interested to hear feedback.
>> I see the next steps to be to build a matrix of projects and sources of
>> documents where we can find this material. We can then prioritise which
>> documents we expect from OSGeo projects, and which documents are
>> desirable, or not required.
>> My interest is that we need a number of these documentation requirements
>> for the LiveDVD (and we already have a definition and description for
>> each project we support).
>> I'd like to expand out the level of documentation to include stock OSGeo
>> powerpoints for the OSGeo stack. ... other material to follow.
>> The attached mind map was created using simplemind.
>> [1]
>> http://www.osgeo.org/incubator/process/project_graduation_checklist.html
>> ------------------------------------------------------------------------
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing

Cameron Shorter
Geospatial Systems Architect
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source

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