[Marketing] Mind Map defining OSGeo Marketing pipeline

Tyler Mitchell (OSGeo) tmitchell at osgeo.org
Wed Mar 31 12:23:12 EDT 2010

Excellent Cameron, this isn't an approach I've worked through before.  I
think it hits the target well.

For the matrix are you thinking of something along the lines of:
http://wiki.osgeo.org/wiki/Binary_Package_Listing - but for marketing


Cameron Shorter wrote:
> One of the OSGeo incubation questions is "Marketing material has been
> created about the project for the OSGeo Marketting Committee
> <http://wiki.osgeo.org/index.php/Marketing_Committee>." [1]
> However, us marketing committee could probably do a better job defining
> what we expect from projects in order to support marketing.
> I've been thinking about this for a while, and I think part of our
> problem is that we have don't have a clear understanding about our
> marketing pipeline. Once we know what our pipeline looks like, we can
> then define the documents which fit that pipeline.
> So attached is my thoughts on what I think our marketing pipeline is,
> and a start at defining what the documents should be for these
> deliverables.
> I'm interested to hear feedback.
> I see the next steps to be to build a matrix of projects and sources of
> documents where we can find this material. We can then prioritise which
> documents we expect from OSGeo projects, and which documents are
> desirable, or not required.
> My interest is that we need a number of these documentation requirements
> for the LiveDVD (and we already have a definition and description for
> each project we support).
> I'd like to expand out the level of documentation to include stock OSGeo
> powerpoints for the OSGeo stack. ... other material to follow.
> The attached mind map was created using simplemind.
> [1]
> http://www.osgeo.org/incubator/process/project_graduation_checklist.html
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