[Marketing] Re: Marketing Digest, Vol 54, Issue 19

Tue Apr 24 17:34:03 EDT 2012

Dear Cameron and the marketing comittee,

I like the changes in the marketing exhibition pack and i think they are quite Eco-friendly as well as more economic. Especially removing a lot of the paper on the table.

I would also like to contribute and see more efforts in online marketing.

+ 1 for the changes in the marketing exhibition pack

Daniele

On Apr 23, 2012, at 13:00, marketing-request at lists.osgeo.org wrote:

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> Today's Topics:
> 
>   1. Cleaning up the Marketing Exhibition Pack (Cameron Shorter)
>   2. Re: Cleaning up the Marketing Exhibition Pack (Alex Mandel)
> 
> 
> ----------------------------------------------------------------------
> 
> Message: 1
> Date: Mon, 23 Apr 2012 22:36:00 +1000
> From: Cameron Shorter <cameron.shorter at gmail.com>
> Subject: [Marketing] Cleaning up the Marketing Exhibition Pack
> To: OSGeo Marketing <marketing at lists.osgeo.org>
> Message-ID: <4F954CB0.1010306 at gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
> 
> So that we can quickly respond to requests for funds for a Marketing 
> Exhibition Pack, I've been looking over our existing page here: 
> http://wiki.osgeo.org/wiki/Exhibition_Pack
> This has 2 tables in it, and descriptions of different items, all of 
> which could be simplified into one easier to maintain and understand table.
> 
> Also, I think that we can probably revise what is required for this pack 
> now that we have a solid OSGeo-Live DVD we can reference.
> 
> In particular:
> * We don't need a book of project descriptions, as we can point people 
> at OSGeo-Live running on a laptop.
> * If we don't have all the paper on the stand, then we don't need a 
> literature stand.
> * I'm not convinced a $200 OSGeo branded table skirt looks any better 
> than a $20 table cloth that most people would have at home and could 
> bring with them.
> 
> So I've updated what I think the Marketing Pack should include in a 
> spreadsheet here:
> https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0
> 
> And if I don't hear any objections in the next couple of days, I plan to 
> remove most of the content from the Exhibition_Pack wiki and just point 
> the the google doc spreadsheet.
> 
> -- 
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
> 
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com
> 
> 
> 
> ------------------------------
> 
> Message: 2
> Date: Mon, 23 Apr 2012 07:35:46 -0700
> From: Alex Mandel <tech_dev at wildintellect.com>
> Subject: Re: [Marketing] Cleaning up the Marketing Exhibition Pack
> To: marketing at lists.osgeo.org
> Message-ID: <4F9568C2.9050800 at wildintellect.com>
> Content-Type: text/plain; charset=ISO-8859-1
> 
> On 04/23/2012 05:36 AM, Cameron Shorter wrote:
>> So that we can quickly respond to requests for funds for a Marketing
>> Exhibition Pack, I've been looking over our existing page here:
>> http://wiki.osgeo.org/wiki/Exhibition_Pack
>> This has 2 tables in it, and descriptions of different items, all of
>> which could be simplified into one easier to maintain and understand table.
>> 
>> Also, I think that we can probably revise what is required for this pack
>> now that we have a solid OSGeo-Live DVD we can reference.
>> 
>> In particular:
>> * We don't need a book of project descriptions, as we can point people
>> at OSGeo-Live running on a laptop.
>> * If we don't have all the paper on the stand, then we don't need a
>> literature stand.
>> * I'm not convinced a $200 OSGeo branded table skirt looks any better
>> than a $20 table cloth that most people would have at home and could
>> bring with them.
>> 
>> So I've updated what I think the Marketing Pack should include in a
>> spreadsheet here:
>> https://docs.google.com/spreadsheet/ccc?key=0Al9zh8DjmU_RcHU5MDE0Z3lienJlWUtkVjgtV1FfU0E#gid=0
>> 
>> 
>> And if I don't hear any objections in the next couple of days, I plan to
>> remove most of the content from the Exhibition_Pack wiki and just point
>> the the google doc spreadsheet.
>> 
> 
> 
> I think the definitive copy should remain on the wiki as the document
> does not change often and linking pictures in of items is quite useful.
> 
> The literature stand has mostly been used in the past to keep the OSGeo
> 1 page info sheet and FOSS4g postcards, hence the need only for 1. It's
> nice for getting some material off the table and noticeable from a distance.
> 
> I agree a black table cloth can be easily substituted, and that's partly
> why we experimented with the table runner in CA which can be much
> cheaper. Depending on the location a pop-up is not always feasible and
> so something on the table itself helps.
> 
> As for paper materials, I'm hoping we can get the pdf output of the
> overviews from OSGeo-Live formatted nicely so that can be used as a
> spiral bound (or binder) on the table. Electricity at all conferences is
> not always feasible either, so having a $5 low tech copy on hand is good
> (1-2 quantity is sufficient).
> 
> So I guess I'd say we can shift some of these items to the optional section.
> 
> I'll see if I can dig up some pictures to show what our table (CA
> Chapter) has looked like with the whole setup. You can probably find
> them on the wiki already.
> 
> Thanks,
> Alex
> 
> 
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> End of Marketing Digest, Vol 54, Issue 19
> *****************************************