[Marketing] How should OSGeo Marketing spend $10K

[Eli Adam]

I have long thought that certain store items should be subsidized as
promotion/marketing rather than fund-raising efforts.  This would be
marketing throughout the entire world.  Think of the email list stats
converted into shirt/sticker display!

For instance, the iconic black shirts
http://www.cafepress.com/osgeo/1752234 and the laptop sticker,
http://www.cafepress.com/osgeo.384183363 which should probably also be
available as a black background rather than white (clear is ok).

What do other people think of trying to increase OSGeo visibility
through clothing and stickers?

My run at the $.02, Eli

On Tue, Mar 26, 2013 at 2:23 PM, Cameron Shorter
<cameron.shorter at gmail.com> wrote:
> In the recent OSGeo Budget [1], the marketing committee has been allocated
> $10K, (up from $5K in 2012).
> Specifically for: "General events support (starter kits, LiveDVD/USB
> matching funds)".
> This is in line with OSGeo principles [2]
>
> Packaging and Marketing
>
> OSGeo's marketing effort has primarily been focused around the packaging and
> documentation efforts of OSGeo-Live, and to a lesser extend, osgeo4w. In
> 2012, OSGeo-Live was used at 45 events without OSGeo's financial support. It
> has been entirely driven by volunteer labour, with 140 OSGeo-Live
> volunteers, and printing costs have been covered by local events or
> sponsors.
>
> In the last couple of years, OSGeo has covered local chapter expenses
> required to purchase non-consumable items for conference booths(such as a
> retractable banner).
>
> In moving forward, OSGeo hope to extend marketing reach by providing
> co-contributions toward printing costs of consumable items at conferences,
> such as toward OSGeo-Live DVDs.
>
>
> So based upon this, I'd like to ask for suggestions on how we should update
> marketing guidelines [3] on how funding should be allocated.
>
> Here is a rough suggestion for starting:
> * Spatial related conferences can receive 100% funding for OSGeo-Live DVD
> printing for 10% of expected conference attendees. (Ie, if 500 attendees,
> OSGeo will fund printing of 50 DVDs). [Estimated Value: (50 conferences) *
> (200 people attending) * 10% * ($2 / DVD) = $2,000.
>
> * Additionally, OSGeo will match sponsorship funds (up to $500) for
> conference consumables (such as printing OSGeo-Live USBs - LOC to decide how
> best to spend this). [Estimated Value: (15 conferences) * $200 = $3,000].
>
> * Marketing pack for non-consumables continued to be allocated to LOCs
> requesting it. [Value: 3 * $500 = $1,500]
>
> [1] http://wiki.osgeo.org/wiki/OSGeo_Budget_2013
> [2]
> http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events
> [3]
> http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities
>
> --
> Cameron Shorter
> Geospatial Solutions Manager
> Tel: +61 (0)2 8570 5050
> Mob: +61 (0)419 142 254
>
> Think Globally, Fix Locally
> Geospatial Solutions enhanced with Open Standards and Open Source
> http://www.lisasoft.com
>
>
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