[Marketing] Reframe of the discussion: [Board] Mandate and Budget request Marketing Committee

[Marc Vloemans]

Aside from all the 'joking'; the expectation that volunteers are willing to clean up our online legacy is stretching it too far. Otherwise the Website Committee would not have deteriorated over time with the last member leaving a month ago. And no one willing to take over. 

Our design looks worn out, the site is a total mess (navigation, texts, logic, links and what not). That needs some serious and professional approach and execution. With the volunteers managing the process on behalf of OSGeo, providing texts and other site material, getting outdated unusable downloads for collateral sorted out etc etc. 

With the Marketing Committee - after some hesitance - willing to tackle the problems, it would be unwise to send any disheartening and demotivating signals and thus send these ready-for-action-volunteers into the woods. Please take this advice to heart and read for volunteers 'last of the Mohicans'. 

Kind regards,
Marc Vloemans


> Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata <massimiliano.cannata at supsi.ch> het volgende geschreven:
> 
> Ha.... 75k is equal to 75,000 USD?
> 
> Wow... so marketing will manage all the OSGeo yearly budget?
> 
> Didn't know we are a marketing foundation :-)
> 
> Cheers
> Maxi
> 
> 
> 
> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha scritto:
> Board
> 
> To facilitate tomorrow's discussion and decision in the board I have done a little rewrite of Jody's earlier discussion piece. I put it more explicitly into a following order of dependiencies. Further explanation and back ground can be given by Jody during your meeting based on his discussions with the Committee.
> 
> The Marketing Committee has revamped itself with a new membership and intention to act upon a comprehensive marketing strategy. The committee now seeks a mandate and executive responsibility for:
> 
> 1) establishing and executing a medium term marketing strategy geared at growing our community with new users, as determined in the marketing strategy for OSGeo-outreach, by means of;
> A - a new website and logo design (2017)
> B - a clean up of existing/preparation of new marketing collateral (2017)
> C - ongoing support for events e.g. downloadable marketing collateral, event formats etc (ongoing) via the website
> 
> Resources needed to fulfil the tasks:
> - the new volunteers in the Marketing Committee for managing the project under item A and executing item B.
> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g. Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp account for FOSS4G's).
> 
> Kind regards,
> 
> Marc Vloemans
> 
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
> 
> 
> Kind regards,
> Marc Vloemans
> 
> 
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