[Marketing] Reframe of the discussion: [Board] Mandate and Budget request Marketing Committee

[Massimiliano Cannata]

Actually I have always been a strong promoter of refactoring/refreshing
OSGeo website which looks really sad to me. And I still want a new
website.. but not at the proposed costs...

The point is that 75k is really crazy...
The whole 1 year OSGeo budget for marketing only? No kidding...

50k for design the new website? It really cost 6 months/man work to do it?
...and with a salary of 100k a year I expect a professional web designer...

I would expect at least a full breakdown of costs to motivate such a
request.

As always this is just another point of view, my angle of course...

Maxi

Il 15 dic 2016 12:53 AM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
scritto:

> Aside from all the 'joking'; the expectation that volunteers are willing
> to clean up our online legacy is stretching it too far. Otherwise the
> Website Committee would not have deteriorated over time with the last
> member leaving a month ago. And no one willing to take over.
>
> Our design looks worn out, the site is a total mess (navigation, texts,
> logic, links and what not). That needs some serious and professional
> approach and execution. With the volunteers managing the process on behalf
> of OSGeo, providing texts and other site material, getting outdated
> unusable downloads for collateral sorted out etc etc.
>
> With the Marketing Committee - after some hesitance - willing to tackle
> the problems, it would be unwise to send any disheartening and demotivating
> signals and thus send these ready-for-action-volunteers into the woods.
> Please take this advice to heart and read for volunteers 'last of the
> Mohicans'.
>
> Kind regards,
> Marc Vloemans
>
>
> Op 15 dec. 2016 om 00:03 heeft Massimiliano Cannata <
> massimiliano.cannata at supsi.ch> het volgende geschreven:
>
> Ha.... 75k is equal to 75,000 USD?
>
> Wow... so marketing will manage all the OSGeo yearly budget?
>
> Didn't know we are a marketing foundation :-)
>
> Cheers
> Maxi
>
>
>
> Il 14 dic 2016 11:00 PM, "Marc Vloemans" <marcvloemans1 at gmail.com> ha
> scritto:
>
> Board
>
> To facilitate tomorrow's discussion and decision in the board I have done
> a little rewrite of Jody's earlier discussion piece. I put it more
> explicitly into a following order of dependiencies. Further explanation and
> back ground can be given by Jody during your meeting based on his
> discussions with the Committee.
>
> The Marketing Committee has revamped itself with a new membership and
> intention to act upon a comprehensive marketing strategy. The committee now
> seeks a mandate and executive responsibility for:
>
> 1) establishing and executing a medium term marketing strategy geared at
> growing our community with new users, as determined in the marketing
> strategy for OSGeo-outreach, by means of;
> A - a new website and logo design (2017)
> B - a clean up of existing/preparation of new marketing collateral (2017)
> C - ongoing support for events e.g. downloadable marketing collateral,
> event formats etc (ongoing) via the website
>
> Resources needed to fulfil the tasks:
> - the new volunteers in the Marketing Committee for managing the project
> under item A and executing item B.
> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B
> and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
> Foss4g booths) and 5k for miscellaneous activities/purchases (e.g.
> MailChimp account for FOSS4G's).
>
> Kind regards,
>
> Marc Vloemans
>
> Mobile +31(0)651 844262 <+31651%20844262>
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
>
>
> Kind regards,
> Marc Vloemans
>
>
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>
>
>
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