[Marketing] [Board] Mandate and Budget request Marketing Committee

[Marc Vloemans]

Hi Luca,

Of course, 50k USD is certainly not peanuts.

However, we need to reach out to different audiences with each a different set of expectations and preferences. This requires a carefully designed UI. Presently it primarily caters to a very forgiving tech audience. More commercial/administrative/political/financial site visitors are not catered to in terms of messages nor overall user experience. 
This requires a professional agency with a variety of expertises. Something one does not find with volunteers and individuals.

Budget is based on Jeffrey Johnson's and my own experiences with website design and implementation. We plan to organise a RFP to arrive at the best quality for money. Which does not imply that we intend to spend this maximum amount, but we do not want to go back mid-project as that would be disastrous. 

Thanks for the opportunity to clarify. 

Kind regards,
Marc Vloemans


> Op 15 dec. 2016 om 09:09 heeft Luca Delucchi <lucadeluge at gmail.com> het volgende geschreven:
> 
>> On 14 December 2016 at 23:00, Marc Vloemans <marcvloemans1 at gmail.com> wrote:
>> Board
>> 
> 
> Hi,
> 
>> - a budget of total 75k Dollar, of which 50k is for item A, 10k for item B
>> and 10k for occasional event banners/flyers and Live-CD/USB sticks (e.g.
>> Foss4g booths) and 5k for miscellaneous activities/purchases (e.g. MailChimp
>> account for FOSS4G's).
>> 
> 
> I think you should explain a little bit better why do you ask 50k for
> a website and logo, for my point of view is a little bit expensive...
> 
>> Kind regards,
>> 
>> Marc Vloemans
>> 
> 
> 
> -- 
> ciao
> Luca
> 
> www.lucadelu.org