[Marketing] random catchup on sponsorship

[David Percy]

I like Eli's suggestion to refund the donations and remove the unrelated
sponsors.

On Fri, Jun 24, 2016 at 10:27 AM, Jody Garnett <jody.garnett at gmail.com>
wrote:

> We could also choose to just list silver and above sponsors in rotation on
> our main page?
>
> --
> Jody Garnett
>
> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
> wrote:
>
>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
>> listed seem to be advertising totally different stuff. No good marketing
>> for OSGeo.
>> Cheers,
>> Jeroen
>>
>> GeoCat Bridge for ArcGIS allows instant publishing of data and metadata
>> on GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net
>> for details.
>> _________________________
>> Jeroen Ticheler
>> GeoCat bv
>> Veenderweg 13
>> 6721 WD Bennekom
>> Tel: +31 (0)6 81286572
>> http://geocat.net
>>
>> > Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
>> volgende geschreven:
>> >
>> > Hi Jody and all,
>> >
>> >> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <jody.garnett at gmail.com>
>> wrote:
>> >> Question for the marketing committee, since it is a bit about the
>> messaging
>> >> on our website.
>> >>
>> >> With a revised sponsorship approach we are collecting more sponsors
>> (yay!)
>> >
>> > Great, good work.  If we have stable revenue from something other than
>> > FOSS4G, that makes it easier to take different approaches with the
>> > conference.  And additional diversified foundation revenue is always
>> > good.
>> >
>> >>
>> >> http://www.osgeo.org/content/sponsorship/sponsors.html
>> >>
>> >> One surprise this year is collecting bronze sponsors (this was at the
>> $500
>> >> USD level) that are not directly from our industry. Is this something
>> we
>> >> should care about from a marketing/branding perspective?
>> >
>> > Yes, we should care.  Our focus is open source geospatial software;
>> > we're not an advertising platform.  The reason that we are getting
>> > unrelated sponsors is that we are selling a really good page rank at a
>> > very low price.  I think that other OSGeo project have had to decline
>> > sponsorships from adult or other non-related websites.
>> >
>> >>
>> >> Background: The original intension here was to have a way for small
>> business
>> >> to be represented in our organization by offering a lower price point.
>> The
>> >> cumulative sponsorship (combining support of OSGeo events, projects,
>> >> initiatives) also meets this need.
>> >
>> > If we raised our prices so that bronze sponsorship was no longer an
>> > incredibly good deal for the page rank, then this would end.  (i.e. We
>> > won't ever have an over abundance of unrelated platinum sponsors.)
>> > However, the goal is to raise sponsorship and a reasonable entry point
>> > for small businesses which often make substantial contributions to
>> > OSGeo projects.
>> >
>> >>
>> >> One idea (for next year) is to ask sponsors for a link to their open
>> source
>> >> landing page (example, example, example, example).
>> >
>> > I think that we should have a requirement that sponsors be at least
>> > related to the geospatial industry.  This requirement can easily be
>> > applied with just a bit of thought.  If denied sponsors don't like
>> > their denial, they can appeal to the Board and make their case that
>> > they are geospatially related.  I would be in favor of returning those
>> > unrelated sponsors' money and removing them.  At least no more
>> > unrelated sponsors and no option for renewal for the existing
>> > unrelated sponsors if we don't refund and remove.
>> >
>> > My thoughts, Eli
>> >
>> >> --
>> >> Jody Garnett
>> >>
>> >> _______________________________________________
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>> >> Marketing at lists.osgeo.org
>> >> http://lists.osgeo.org/mailman/listinfo/marketing
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>>
>
>
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-- 
David Percy ("Percy")
-Geospatial Data Manager
-Web Map Wrangler
-GIS Instructor
Portland State University
-gisgeek.pdx.edu
-geology.pdx.edu
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