[Marketing] random catchup on sponsorship
Cameron Shorter
cameron.shorter at gmail.com
Fri Jun 24 12:55:54 PDT 2016
Re Featured Sponsor:
I think it a good idea for encouraging more sponsors. I'm open to
showing all sponsors on rotation on the web page, weighted by how much
the sponsor pays.
A Platinum sponsor pays 40 times more than a Bronze sponsor, and so
should get at least 40 times more imprints. (Probably 80 times more
imprints as a sweetener).
With regards to who we select as sponsors. My first reaction is to
suggest that any company prepared to pay OSGeo money should be allowed
to sponsor. (That process should be reasonably self selecting). However,
Eli makes good points about caring about a Sponor's business.
I'd be inclined to work on a principle of ensuring sponsors "Do no evil
(to OSGeo's reputation)". If a software hosting company which doesn't
seem to be obviously using much OSGeo Software, but still wants to
sponsor us, that should be ok.
So I'd suggest Eli's selection criteria for OSGeo sponsors could be
couched as "Expectations of OSGeo sponsors":
/We are aware that OSGeo sponsorship effects the reputation of both the
sponsor and OSGeo, usually in a positive way. That is why you are
considering sponsorship. In order to ensure the relationship is a
positive one, we have the following expectations of our sponsors: .../
/* Add in "do no evil" type points/
On 25/06/2016 3:30 AM, David Percy wrote:
> I like Eli's suggestion to refund the donations and remove the
> unrelated sponsors.
>
> On Fri, Jun 24, 2016 at 10:27 AM, Jody Garnett <jody.garnett at gmail.com
> <mailto:jody.garnett at gmail.com>> wrote:
>
> We could also choose to just list silver and above sponsors in
> rotation on our main page?
>
> --
> Jody Garnett
>
> On 24 June 2016 at 02:00, Jeroen Ticheler
> <jeroen.ticheler at geocat.net <mailto:jeroen.ticheler at geocat.net>>
> wrote:
>
> +1 on not accepting unrelated sponsors. The current Bronze
> sponsors listed seem to be advertising totally different
> stuff. No good marketing for OSGeo.
> Cheers,
> Jeroen
>
> GeoCat Bridge for ArcGIS allows instant publishing of data and
> metadata on GeoServer, MapServer, PostGIS and GeoNetwork.
> Visit http://geocat.net for details.
> _________________________
> Jeroen Ticheler
> GeoCat bv
> Veenderweg 13
> 6721 WD Bennekom
> Tel: +31 (0)6 81286572 <tel:%2B31%20%280%296%2081286572>
> http://geocat.net
>
> > Op 23 jun. 2016 om 21:11 heeft Eli Adam
> <eadam at co.lincoln.or.us <mailto:eadam at co.lincoln.or.us>> het
> volgende geschreven:
> >
> > Hi Jody and all,
> >
> >> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett
> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>> wrote:
> >> Question for the marketing committee, since it is a bit
> about the messaging
> >> on our website.
> >>
> >> With a revised sponsorship approach we are collecting more
> sponsors (yay!)
> >
> > Great, good work. If we have stable revenue from something
> other than
> > FOSS4G, that makes it easier to take different approaches
> with the
> > conference. And additional diversified foundation revenue
> is always
> > good.
> >
> >>
> >> http://www.osgeo.org/content/sponsorship/sponsors.html
> >>
> >> One surprise this year is collecting bronze sponsors (this
> was at the $500
> >> USD level) that are not directly from our industry. Is this
> something we
> >> should care about from a marketing/branding perspective?
> >
> > Yes, we should care. Our focus is open source geospatial
> software;
> > we're not an advertising platform. The reason that we are
> getting
> > unrelated sponsors is that we are selling a really good page
> rank at a
> > very low price. I think that other OSGeo project have had
> to decline
> > sponsorships from adult or other non-related websites.
> >
> >>
> >> Background: The original intension here was to have a way
> for small business
> >> to be represented in our organization by offering a lower
> price point. The
> >> cumulative sponsorship (combining support of OSGeo events,
> projects,
> >> initiatives) also meets this need.
> >
> > If we raised our prices so that bronze sponsorship was no
> longer an
> > incredibly good deal for the page rank, then this would
> end. (i.e. We
> > won't ever have an over abundance of unrelated platinum
> sponsors.)
> > However, the goal is to raise sponsorship and a reasonable
> entry point
> > for small businesses which often make substantial
> contributions to
> > OSGeo projects.
> >
> >>
> >> One idea (for next year) is to ask sponsors for a link to
> their open source
> >> landing page (example, example, example, example).
> >
> > I think that we should have a requirement that sponsors be
> at least
> > related to the geospatial industry. This requirement can
> easily be
> > applied with just a bit of thought. If denied sponsors
> don't like
> > their denial, they can appeal to the Board and make their
> case that
> > they are geospatially related. I would be in favor of
> returning those
> > unrelated sponsors' money and removing them. At least no more
> > unrelated sponsors and no option for renewal for the existing
> > unrelated sponsors if we don't refund and remove.
> >
> > My thoughts, Eli
> >
> >> --
> >> Jody Garnett
> >>
> >> _______________________________________________
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>
>
>
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>
>
>
> --
> David Percy ("Percy")
> -Geospatial Data Manager
> -Web Map Wrangler
> -GIS Instructor
> Portland State University
> -gisgeek.pdx.edu <http://gisgeek.pdx.edu>
> -geology.pdx.edu <http://geology.pdx.edu>
>
>
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--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000, W www.lisasoft.com, F +61 2 9009 5099
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