[Marketing] random catchup on sponsorship

Sat Jun 25 00:31:00 PDT 2016

Agree with remove/refund the unrelated sponsors.
For smaller businesses I would suggest as the cheap and cheerful sponsor level: an update of present service providers listing or such: minimum bronze level and included anyway in silver and gold packages.
In our mailings we could put a line at the bottom 'with the gracious support of our sponsors + link' or other place. 

I do not see why a community of individual volunteers should highlight commercial service providers for free.

Vriendelijke groet,
Marc Vloemans

> Op 24 jun. 2016 om 21:00 heeft marketing-request at lists.osgeo.org het volgende geschreven:
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> Today's Topics:
> 
>   1. Re: random catchup on sponsorship (David Percy)
>   2. Re: random catchup on sponsorship (Alex M)
> 
> 
> ----------------------------------------------------------------------
> 
> Message: 1
> Date: Fri, 24 Jun 2016 10:30:36 -0700
> From: David Percy <percyd at pdx.edu>
> To: Jody Garnett <jody.garnett at gmail.com>
> Cc: Jeroen Ticheler <jeroen.ticheler at geocat.net>, OSGeo Marketing
>    <marketing at lists.osgeo.org>
> Subject: Re: [Marketing] random catchup on sponsorship
> Message-ID:
>    <CANFXLQtENmHLdiK_ptFWhMGw+ouo8ZVDF_gvYRicbZFPhTFpxg at mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
> 
> I like Eli's suggestion to refund the donations and remove the unrelated
> sponsors.
> 
> On Fri, Jun 24, 2016 at 10:27 AM, Jody Garnett <jody.garnett at gmail.com>
> wrote:
> 
>> We could also choose to just list silver and above sponsors in rotation on
>> our main page?
>> 
>> --
>> Jody Garnett
>> 
>> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
>> wrote:
>> 
>>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
>>> listed seem to be advertising totally different stuff. No good marketing
>>> for OSGeo.
>>> Cheers,
>>> Jeroen
>>> 
>>> GeoCat Bridge for ArcGIS allows instant publishing of data and metadata
>>> on GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net
>>> for details.
>>> _________________________
>>> Jeroen Ticheler
>>> GeoCat bv
>>> Veenderweg 13
>>> 6721 WD Bennekom
>>> Tel: +31 (0)6 81286572
>>> http://geocat.net
>>> 
>>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
>>>> volgende geschreven:
>>>> 
>>>> Hi Jody and all,
>>>> 
>>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <jody.garnett at gmail.com>
>>> wrote:
>>>>> Question for the marketing committee, since it is a bit about the
>>> messaging
>>>>> on our website.
>>>>> 
>>>>> With a revised sponsorship approach we are collecting more sponsors
>>> (yay!)
>>>> 
>>>> Great, good work.  If we have stable revenue from something other than
>>>> FOSS4G, that makes it easier to take different approaches with the
>>>> conference.  And additional diversified foundation revenue is always
>>>> good.
>>>> 
>>>>> 
>>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
>>>>> 
>>>>> One surprise this year is collecting bronze sponsors (this was at the
>>> $500
>>>>> USD level) that are not directly from our industry. Is this something
>>> we
>>>>> should care about from a marketing/branding perspective?
>>>> 
>>>> Yes, we should care.  Our focus is open source geospatial software;
>>>> we're not an advertising platform.  The reason that we are getting
>>>> unrelated sponsors is that we are selling a really good page rank at a
>>>> very low price.  I think that other OSGeo project have had to decline
>>>> sponsorships from adult or other non-related websites.
>>>> 
>>>>> 
>>>>> Background: The original intension here was to have a way for small
>>> business
>>>>> to be represented in our organization by offering a lower price point.
>>> The
>>>>> cumulative sponsorship (combining support of OSGeo events, projects,
>>>>> initiatives) also meets this need.
>>>> 
>>>> If we raised our prices so that bronze sponsorship was no longer an
>>>> incredibly good deal for the page rank, then this would end.  (i.e. We
>>>> won't ever have an over abundance of unrelated platinum sponsors.)
>>>> However, the goal is to raise sponsorship and a reasonable entry point
>>>> for small businesses which often make substantial contributions to
>>>> OSGeo projects.
>>>> 
>>>>> 
>>>>> One idea (for next year) is to ask sponsors for a link to their open
>>> source
>>>>> landing page (example, example, example, example).
>>>> 
>>>> I think that we should have a requirement that sponsors be at least
>>>> related to the geospatial industry.  This requirement can easily be
>>>> applied with just a bit of thought.  If denied sponsors don't like
>>>> their denial, they can appeal to the Board and make their case that
>>>> they are geospatially related.  I would be in favor of returning those
>>>> unrelated sponsors' money and removing them.  At least no more
>>>> unrelated sponsors and no option for renewal for the existing
>>>> unrelated sponsors if we don't refund and remove.
>>>> 
>>>> My thoughts, Eli
>>>> 
>>>>> --
>>>>> Jody Garnett
>>>>> 
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> 
>> 
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
> 
> 
> 
> -- 
> David Percy ("Percy")
> -Geospatial Data Manager
> -Web Map Wrangler
> -GIS Instructor
> Portland State University
> -gisgeek.pdx.edu
> -geology.pdx.edu
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> ------------------------------
> 
> Message: 2
> Date: Fri, 24 Jun 2016 10:40:48 -0700
> From: Alex M <tech_dev at wildintellect.com>
> To: Jody Garnett <jody.garnett at gmail.com>, Jeroen Ticheler
>    <jeroen.ticheler at geocat.net>
> Cc: OSGeo Marketing <marketing at lists.osgeo.org>
> Subject: Re: [Marketing] random catchup on sponsorship
> Message-ID: <576D70A0.9080409 at wildintellect.com>
> Content-Type: text/plain; charset=utf-8
> 
> Open Source and/or geospatial.
> 
> We can't rule out that some companies/orgs are users of OSGeo projects
> internally. Any business that maps their customers potentially is a sponsor.
> 
> So it seems some sort of questionnaire (1-4 question), asking about the
> above uses could help us weed out sponsors that aren't relevant. Who is
> going to be tasked with reviewing sponsors?
> 
> Example questions:
> 1. Why do you want to sponsor OSGeo?
> 2. What open source geospatial projects do you use?
> 3. What open source geospatial projects do you contribute to?
> etc...
> 
> Example scenario, what if some large company sponsors us, but then makes
> a public statement that goes against our Code of Conduct with
> racist/sexists/etc... remarks. Do we drop them as a sponsor? As per some
> voting mechanism?
> 
> +1 on this rule needs to not be retro-active but apply to future new and
> renewals.
> 
> +1 on preference/suggestion for link to company being their page about
> their open source and/or geospatial usage.
> 
> Thanks,
> Alex
> 
>> On 06/24/2016 10:25 AM, Jody Garnett wrote:
>> I think it is too late for this year Jeroen, do you think the suggestion on
>> "linking to open source participation page" would be effective policy
>> change for next year?
>> 
>> --
>> Jody Garnett
>> 
>> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
>> wrote:
>> 
>>> +1 on not accepting unrelated sponsors. The current Bronze sponsors listed
>>> seem to be advertising totally different stuff. No good marketing for OSGeo.
>>> Cheers,
>>> Jeroen
>>> 
>>> GeoCat Bridge for ArcGIS allows instant publishing of data and metadata on
>>> GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net for
>>> details.
>>> _________________________
>>> Jeroen Ticheler
>>> GeoCat bv
>>> Veenderweg 13
>>> 6721 WD Bennekom
>>> Tel: +31 (0)6 81286572
>>> http://geocat.net
>>> 
>>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
>>>> volgende geschreven:
>>>> 
>>>> Hi Jody and all,
>>>> 
>>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <jody.garnett at gmail.com>
>>> wrote:
>>>>> Question for the marketing committee, since it is a bit about the
>>> messaging
>>>>> on our website.
>>>>> 
>>>>> With a revised sponsorship approach we are collecting more sponsors
>>> (yay!)
>>>> 
>>>> Great, good work.  If we have stable revenue from something other than
>>>> FOSS4G, that makes it easier to take different approaches with the
>>>> conference.  And additional diversified foundation revenue is always
>>>> good.
>>>> 
>>>>> 
>>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
>>>>> 
>>>>> One surprise this year is collecting bronze sponsors (this was at the
>>> $500
>>>>> USD level) that are not directly from our industry. Is this something we
>>>>> should care about from a marketing/branding perspective?
>>>> 
>>>> Yes, we should care.  Our focus is open source geospatial software;
>>>> we're not an advertising platform.  The reason that we are getting
>>>> unrelated sponsors is that we are selling a really good page rank at a
>>>> very low price.  I think that other OSGeo project have had to decline
>>>> sponsorships from adult or other non-related websites.
>>>> 
>>>>> 
>>>>> Background: The original intension here was to have a way for small
>>> business
>>>>> to be represented in our organization by offering a lower price point.
>>> The
>>>>> cumulative sponsorship (combining support of OSGeo events, projects,
>>>>> initiatives) also meets this need.
>>>> 
>>>> If we raised our prices so that bronze sponsorship was no longer an
>>>> incredibly good deal for the page rank, then this would end.  (i.e. We
>>>> won't ever have an over abundance of unrelated platinum sponsors.)
>>>> However, the goal is to raise sponsorship and a reasonable entry point
>>>> for small businesses which often make substantial contributions to
>>>> OSGeo projects.
>>>> 
>>>>> 
>>>>> One idea (for next year) is to ask sponsors for a link to their open
>>> source
>>>>> landing page (example, example, example, example).
>>>> 
>>>> I think that we should have a requirement that sponsors be at least
>>>> related to the geospatial industry.  This requirement can easily be
>>>> applied with just a bit of thought.  If denied sponsors don't like
>>>> their denial, they can appeal to the Board and make their case that
>>>> they are geospatially related.  I would be in favor of returning those
>>>> unrelated sponsors' money and removing them.  At least no more
>>>> unrelated sponsors and no option for renewal for the existing
>>>> unrelated sponsors if we don't refund and remove.
>>>> 
>>>> My thoughts, Eli
>>>> 
>>>>> --
>>>>> Jody Garnett
>>>>> 
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> 
>> 
>> 
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
> 
> 
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