[Marketing] random catchup on sponsorship

Sat Jun 25 14:37:57 PDT 2016

If we review the sponsorship page <http://www.osgeo.org/sponsorship> it
does not say anything about listing on the main page (only the sponsorship
page) - so I am am happy to be guided by the website committee on this one.

I am uncomfortable changing sponsorship policies midstream (since we only
just updated them). I would like to collect experience this year and use it
to update policies for 2017.  Thus far our sponsorship opportunity does not
seem to be benefiting many organizations (even those who could be listed
with no additional cost due to their sponsorship of OSGeo events).

I expect that cleaning up the services providers listing to prioritize
based on project participation would be of more benefit.

--
Jody Garnett

On 25 June 2016 at 00:31, Marc Vloemans <marcvloemans1 at gmail.com> wrote:

> Agree with remove/refund the unrelated sponsors.
> For smaller businesses I would suggest as the cheap and cheerful sponsor
> level: an update of present service providers listing or such: minimum
> bronze level and included anyway in silver and gold packages.
> In our mailings we could put a line at the bottom 'with the gracious
> support of our sponsors + link' or other place.
>
> I do not see why a community of individual volunteers should highlight
> commercial service providers for free.
>
> Vriendelijke groet,
> Marc Vloemans
>
>
> > Op 24 jun. 2016 om 21:00 heeft marketing-request at lists.osgeo.org het
> volgende geschreven:
> >
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> > Today's Topics:
> >
> >   1. Re: random catchup on sponsorship (David Percy)
> >   2. Re: random catchup on sponsorship (Alex M)
> >
> >
> > ----------------------------------------------------------------------
> >
> > Message: 1
> > Date: Fri, 24 Jun 2016 10:30:36 -0700
> > From: David Percy <percyd at pdx.edu>
> > To: Jody Garnett <jody.garnett at gmail.com>
> > Cc: Jeroen Ticheler <jeroen.ticheler at geocat.net>, OSGeo Marketing
> >    <marketing at lists.osgeo.org>
> > Subject: Re: [Marketing] random catchup on sponsorship
> > Message-ID:
> >    <CANFXLQtENmHLdiK_ptFWhMGw+ouo8ZVDF_gvYRicbZFPhTFpxg at mail.gmail.com>
> > Content-Type: text/plain; charset="utf-8"
> >
> > I like Eli's suggestion to refund the donations and remove the unrelated
> > sponsors.
> >
> > On Fri, Jun 24, 2016 at 10:27 AM, Jody Garnett <jody.garnett at gmail.com>
> > wrote:
> >
> >> We could also choose to just list silver and above sponsors in rotation
> on
> >> our main page?
> >>
> >> --
> >> Jody Garnett
> >>
> >> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
> >> wrote:
> >>
> >>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
> >>> listed seem to be advertising totally different stuff. No good
> marketing
> >>> for OSGeo.
> >>> Cheers,
> >>> Jeroen
> >>>
> >>> GeoCat Bridge for ArcGIS allows instant publishing of data and metadata
> >>> on GeoServer, MapServer, PostGIS and GeoNetwork. Visit
> http://geocat.net
> >>> for details.
> >>> _________________________
> >>> Jeroen Ticheler
> >>> GeoCat bv
> >>> Veenderweg 13
> >>> 6721 WD Bennekom
> >>> Tel: +31 (0)6 81286572
> >>> http://geocat.net
> >>>
> >>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
> >>>> volgende geschreven:
> >>>>
> >>>> Hi Jody and all,
> >>>>
> >>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <
> jody.garnett at gmail.com>
> >>> wrote:
> >>>>> Question for the marketing committee, since it is a bit about the
> >>> messaging
> >>>>> on our website.
> >>>>>
> >>>>> With a revised sponsorship approach we are collecting more sponsors
> >>> (yay!)
> >>>>
> >>>> Great, good work.  If we have stable revenue from something other than
> >>>> FOSS4G, that makes it easier to take different approaches with the
> >>>> conference.  And additional diversified foundation revenue is always
> >>>> good.
> >>>>
> >>>>>
> >>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
> >>>>>
> >>>>> One surprise this year is collecting bronze sponsors (this was at the
> >>> $500
> >>>>> USD level) that are not directly from our industry. Is this something
> >>> we
> >>>>> should care about from a marketing/branding perspective?
> >>>>
> >>>> Yes, we should care.  Our focus is open source geospatial software;
> >>>> we're not an advertising platform.  The reason that we are getting
> >>>> unrelated sponsors is that we are selling a really good page rank at a
> >>>> very low price.  I think that other OSGeo project have had to decline
> >>>> sponsorships from adult or other non-related websites.
> >>>>
> >>>>>
> >>>>> Background: The original intension here was to have a way for small
> >>> business
> >>>>> to be represented in our organization by offering a lower price
> point.
> >>> The
> >>>>> cumulative sponsorship (combining support of OSGeo events, projects,
> >>>>> initiatives) also meets this need.
> >>>>
> >>>> If we raised our prices so that bronze sponsorship was no longer an
> >>>> incredibly good deal for the page rank, then this would end.  (i.e. We
> >>>> won't ever have an over abundance of unrelated platinum sponsors.)
> >>>> However, the goal is to raise sponsorship and a reasonable entry point
> >>>> for small businesses which often make substantial contributions to
> >>>> OSGeo projects.
> >>>>
> >>>>>
> >>>>> One idea (for next year) is to ask sponsors for a link to their open
> >>> source
> >>>>> landing page (example, example, example, example).
> >>>>
> >>>> I think that we should have a requirement that sponsors be at least
> >>>> related to the geospatial industry.  This requirement can easily be
> >>>> applied with just a bit of thought.  If denied sponsors don't like
> >>>> their denial, they can appeal to the Board and make their case that
> >>>> they are geospatially related.  I would be in favor of returning those
> >>>> unrelated sponsors' money and removing them.  At least no more
> >>>> unrelated sponsors and no option for renewal for the existing
> >>>> unrelated sponsors if we don't refund and remove.
> >>>>
> >>>> My thoughts, Eli
> >>>>
> >>>>> --
> >>>>> Jody Garnett
> >>>>>
> >>>>> _______________________________________________
> >>>>> Marketing mailing list
> >>>>> Marketing at lists.osgeo.org
> >>>>> http://lists.osgeo.org/mailman/listinfo/marketing
> >>>> _______________________________________________
> >>>> Marketing mailing list
> >>>> Marketing at lists.osgeo.org
> >>>> http://lists.osgeo.org/mailman/listinfo/marketing
> >>
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
> >
> > --
> > David Percy ("Percy")
> > -Geospatial Data Manager
> > -Web Map Wrangler
> > -GIS Instructor
> > Portland State University
> > -gisgeek.pdx.edu
> > -geology.pdx.edu
> > -------------- next part --------------
> > An HTML attachment was scrubbed...
> > URL: <
> http://lists.osgeo.org/pipermail/marketing/attachments/20160624/00471431/attachment-0001.html
> >
> >
> > ------------------------------
> >
> > Message: 2
> > Date: Fri, 24 Jun 2016 10:40:48 -0700
> > From: Alex M <tech_dev at wildintellect.com>
> > To: Jody Garnett <jody.garnett at gmail.com>, Jeroen Ticheler
> >    <jeroen.ticheler at geocat.net>
> > Cc: OSGeo Marketing <marketing at lists.osgeo.org>
> > Subject: Re: [Marketing] random catchup on sponsorship
> > Message-ID: <576D70A0.9080409 at wildintellect.com>
> > Content-Type: text/plain; charset=utf-8
> >
> > Open Source and/or geospatial.
> >
> > We can't rule out that some companies/orgs are users of OSGeo projects
> > internally. Any business that maps their customers potentially is a
> sponsor.
> >
> > So it seems some sort of questionnaire (1-4 question), asking about the
> > above uses could help us weed out sponsors that aren't relevant. Who is
> > going to be tasked with reviewing sponsors?
> >
> > Example questions:
> > 1. Why do you want to sponsor OSGeo?
> > 2. What open source geospatial projects do you use?
> > 3. What open source geospatial projects do you contribute to?
> > etc...
> >
> > Example scenario, what if some large company sponsors us, but then makes
> > a public statement that goes against our Code of Conduct with
> > racist/sexists/etc... remarks. Do we drop them as a sponsor? As per some
> > voting mechanism?
> >
> > +1 on this rule needs to not be retro-active but apply to future new and
> > renewals.
> >
> > +1 on preference/suggestion for link to company being their page about
> > their open source and/or geospatial usage.
> >
> > Thanks,
> > Alex
> >
> >> On 06/24/2016 10:25 AM, Jody Garnett wrote:
> >> I think it is too late for this year Jeroen, do you think the
> suggestion on
> >> "linking to open source participation page" would be effective policy
> >> change for next year?
> >>
> >> --
> >> Jody Garnett
> >>
> >> On 24 June 2016 at 02:00, Jeroen Ticheler <jeroen.ticheler at geocat.net>
> >> wrote:
> >>
> >>> +1 on not accepting unrelated sponsors. The current Bronze sponsors
> listed
> >>> seem to be advertising totally different stuff. No good marketing for
> OSGeo.
> >>> Cheers,
> >>> Jeroen
> >>>
> >>> GeoCat Bridge for ArcGIS allows instant publishing of data and
> metadata on
> >>> GeoServer, MapServer, PostGIS and GeoNetwork. Visit http://geocat.net
> for
> >>> details.
> >>> _________________________
> >>> Jeroen Ticheler
> >>> GeoCat bv
> >>> Veenderweg 13
> >>> 6721 WD Bennekom
> >>> Tel: +31 (0)6 81286572
> >>> http://geocat.net
> >>>
> >>>>> Op 23 jun. 2016 om 21:11 heeft Eli Adam <eadam at co.lincoln.or.us> het
> >>>> volgende geschreven:
> >>>>
> >>>> Hi Jody and all,
> >>>>
> >>>>> On Thu, Jun 23, 2016 at 11:39 AM, Jody Garnett <
> jody.garnett at gmail.com>
> >>> wrote:
> >>>>> Question for the marketing committee, since it is a bit about the
> >>> messaging
> >>>>> on our website.
> >>>>>
> >>>>> With a revised sponsorship approach we are collecting more sponsors
> >>> (yay!)
> >>>>
> >>>> Great, good work.  If we have stable revenue from something other than
> >>>> FOSS4G, that makes it easier to take different approaches with the
> >>>> conference.  And additional diversified foundation revenue is always
> >>>> good.
> >>>>
> >>>>>
> >>>>> http://www.osgeo.org/content/sponsorship/sponsors.html
> >>>>>
> >>>>> One surprise this year is collecting bronze sponsors (this was at the
> >>> $500
> >>>>> USD level) that are not directly from our industry. Is this
> something we
> >>>>> should care about from a marketing/branding perspective?
> >>>>
> >>>> Yes, we should care.  Our focus is open source geospatial software;
> >>>> we're not an advertising platform.  The reason that we are getting
> >>>> unrelated sponsors is that we are selling a really good page rank at a
> >>>> very low price.  I think that other OSGeo project have had to decline
> >>>> sponsorships from adult or other non-related websites.
> >>>>
> >>>>>
> >>>>> Background: The original intension here was to have a way for small
> >>> business
> >>>>> to be represented in our organization by offering a lower price
> point.
> >>> The
> >>>>> cumulative sponsorship (combining support of OSGeo events, projects,
> >>>>> initiatives) also meets this need.
> >>>>
> >>>> If we raised our prices so that bronze sponsorship was no longer an
> >>>> incredibly good deal for the page rank, then this would end.  (i.e. We
> >>>> won't ever have an over abundance of unrelated platinum sponsors.)
> >>>> However, the goal is to raise sponsorship and a reasonable entry point
> >>>> for small businesses which often make substantial contributions to
> >>>> OSGeo projects.
> >>>>
> >>>>>
> >>>>> One idea (for next year) is to ask sponsors for a link to their open
> >>> source
> >>>>> landing page (example, example, example, example).
> >>>>
> >>>> I think that we should have a requirement that sponsors be at least
> >>>> related to the geospatial industry.  This requirement can easily be
> >>>> applied with just a bit of thought.  If denied sponsors don't like
> >>>> their denial, they can appeal to the Board and make their case that
> >>>> they are geospatially related.  I would be in favor of returning those
> >>>> unrelated sponsors' money and removing them.  At least no more
> >>>> unrelated sponsors and no option for renewal for the existing
> >>>> unrelated sponsors if we don't refund and remove.
> >>>>
> >>>> My thoughts, Eli
> >>>>
> >>>>> --
> >>>>> Jody Garnett
> >>>>>
> >>>>> _______________________________________________
> >>>>> Marketing mailing list
> >>>>> Marketing at lists.osgeo.org
> >>>>> http://lists.osgeo.org/mailman/listinfo/marketing
> >>>> _______________________________________________
> >>>> Marketing mailing list
> >>>> Marketing at lists.osgeo.org
> >>>> http://lists.osgeo.org/mailman/listinfo/marketing
> >>
> >>
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> http://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
> >
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> >
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> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > http://lists.osgeo.org/mailman/listinfo/marketing
> >
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> >
> > End of Marketing Digest, Vol 86, Issue 5
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