[Marketing] catching up with board objectives
jody.garnett at gmail.com
Fri Mar 18 11:00:54 PDT 2016
Taking a chance to round up outstanding activities from prior board
Here is what I have found for the marketing committee (CCing Marc from
discussion list in the hopes we can recruit him):
- Motion: Contact Marketing Committee with strategic plan of 2016 to
give new mandate to them for reviving marketing activities.
- MOT2: Approve 1000 USD as intreim budget for Marketing committee by
So far we are waiting on the strategic plan, best I can offer right now is:
The good news (for the marketing committee) is that most of these
objectives are about communication - so we can help:
- S01: showcasing excellence in our communities
We have a lot of amazing work happening in OSGeo, and it is staggering
how much of it is not known. I for example had no idea a 400 person local
chapter event was held recently in Romania. By the same token some of the
triumphs taking place with GeoForAll or individual projects are not known.
- S02: proactively engage with external partners
We are starting to gather a network of friendly organizations, and build
up formal relationships (memorandums of understanding with OGC) or closer
(joint initiatives with ICA, or being a guest member of LocationTech).
By the same token we have a lot of sponsors or participating
organizations (often donating in-kind work on our OSGeo projects). You can
see me making an effort to revamp our sponsor program. Next I hope to
update our support-providers page to highlight participating organizations.
We would like to seek out additional organizations to work with ... how
can we help OGC reach out? More direct on the open-source advocacy side how
can we tell the participation message again and again and again.
- S03: Fostering our mission, vision and goals
Check out the about page for revised mission, vision, goals
<http://www.osgeo.org/about>. This is a bit of a branding/product
exercise - but rather than focusing on what makes OSGeo special - how can
we promote goals.
- S04: Empowering our communities and extending our reach
I know the marketing committee has budget to help with event handouts.
In this case consider the marketing committee as the community being
empowered - is there anything we can do to assist? Do you want to put up a
short term contract to update website content? Do you need a graphics
designer (or one of those logo competitions to get a consistent set of
logos created for each committee).
TLDR: work with the volunteers that show up for the marketing committee,
and ask for help to make up the gap.
I hope this will be a productive discussion, please resist the urge to
include discuss at osgeo.org - use this (and every day) as an opportunity to
recruit volunteers for the marketing committee.
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