[Marketing] catching up with board objectives

Basques, Bob (CI-StPaul) bob.basques at ci.stpaul.mn.us
Fri Mar 18 11:24:32 PDT 2016


It seems like there is enough going on that some consideration should be applied to the idea of actually hiring some individual or Comp. to handle some of this.  I think the community is going to be hard pressed to retain a volunteer for this type of stuff over the long run.


On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>> wrote:

Taking a chance to round up outstanding activities from prior board meetings:

* https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
* https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
* https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10

Here is what I have found for the marketing committee (CCing Marc from discussion list in the hopes we can recruit him):

  *   Motion: Contact Marketing Committee with strategic plan of 2016 to give new mandate to them for reviving marketing activities.
  *   MOT2: Approve 1000 USD as intreim budget for Marketing committee by e-mail vote

So far we are waiting on the strategic plan, best I can offer right now is:

* https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan:
* https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016

The good news (for the marketing committee) is that most of these objectives are about communication - so we can help:

  *   S01: showcasing excellence in our communities

We have a lot of amazing work happening in OSGeo, and it is staggering how much of it is not known. I for example had no idea a 400 person local chapter event was held recently in Romania. By the same token some of the triumphs taking place with GeoForAll or individual projects are not known.
  *   S02: proactively engage with external partners

We are starting to gather a network of friendly organizations, and build up formal relationships (memorandums of understanding with OGC) or closer (joint initiatives with ICA, or being a guest member of LocationTech).

By the same token we have a lot of sponsors or participating organizations (often donating in-kind work on our OSGeo projects). You can see me making an effort to revamp our sponsor program. Next I hope to update our support-providers page to highlight participating organizations.

We would like to seek out additional organizations to work with ... how can we help OGC reach out? More direct on the open-source advocacy side how can we tell the participation message again and again and again.

  *   S03: Fostering our mission, vision and goals

Check out the about page for revised mission, vision, goals<http://www.osgeo.org/about>. This is a bit of a branding/product exercise - but rather than focusing on what makes OSGeo special - how can we promote goals.

  *   S04: Empowering our communities and extending our reach

I know the marketing committee has budget to help with event handouts. In this case consider the marketing committee as the community being empowered - is there anything we can do to assist? Do you want to put up a short term contract to update website content? Do you need a graphics designer (or one of those logo competitions to get a consistent set of logos created for each committee).

TLDR: work with the volunteers that show up for the marketing committee, and ask for help to make up the gap.

I hope this will be a productive discussion, please resist the urge to include discuss at osgeo.org<mailto:discuss at osgeo.org> - use this (and every day) as an opportunity to recruit volunteers for the marketing committee.
Jody Garnett
Marketing mailing list
Marketing at lists.osgeo.org<mailto:Marketing at lists.osgeo.org>

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