[Marketing] catching up with board objectives

[Basques, Bob (CI-StPaul)]

Hmm,

It seems like there is enough going on that some consideration should be applied to the idea of actually hiring some individual or Comp. to handle some of this.  I think the community is going to be hard pressed to retain a volunteer for this type of stuff over the long run.

bobb



On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com<mailto:jody.garnett at gmail.com>> wrote:

Taking a chance to round up outstanding activities from prior board meetings:

* https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
* https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
* https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10

Here is what I have found for the marketing committee (CCing Marc from discussion list in the hopes we can recruit him):

  *   Motion: Contact Marketing Committee with strategic plan of 2016 to give new mandate to them for reviving marketing activities.
  *   MOT2: Approve 1000 USD as intreim budget for Marketing committee by e-mail vote

So far we are waiting on the strategic plan, best I can offer right now is:

* https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan:
* https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016

The good news (for the marketing committee) is that most of these objectives are about communication - so we can help:

  *   S01: showcasing excellence in our communities

We have a lot of amazing work happening in OSGeo, and it is staggering how much of it is not known. I for example had no idea a 400 person local chapter event was held recently in Romania. By the same token some of the triumphs taking place with GeoForAll or individual projects are not known.
  *   S02: proactively engage with external partners

We are starting to gather a network of friendly organizations, and build up formal relationships (memorandums of understanding with OGC) or closer (joint initiatives with ICA, or being a guest member of LocationTech).

By the same token we have a lot of sponsors or participating organizations (often donating in-kind work on our OSGeo projects). You can see me making an effort to revamp our sponsor program. Next I hope to update our support-providers page to highlight participating organizations.

We would like to seek out additional organizations to work with ... how can we help OGC reach out? More direct on the open-source advocacy side how can we tell the participation message again and again and again.

  *   S03: Fostering our mission, vision and goals

Check out the about page for revised mission, vision, goals<http://www.osgeo.org/about>. This is a bit of a branding/product exercise - but rather than focusing on what makes OSGeo special - how can we promote goals.

  *   S04: Empowering our communities and extending our reach

I know the marketing committee has budget to help with event handouts. In this case consider the marketing committee as the community being empowered - is there anything we can do to assist? Do you want to put up a short term contract to update website content? Do you need a graphics designer (or one of those logo competitions to get a consistent set of logos created for each committee).

TLDR: work with the volunteers that show up for the marketing committee, and ask for help to make up the gap.

I hope this will be a productive discussion, please resist the urge to include discuss at osgeo.org<mailto:discuss at osgeo.org> - use this (and every day) as an opportunity to recruit volunteers for the marketing committee.
-
Jody Garnett
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