[Marketing] catching up with board objectives

Cameron Shorter cameron.shorter at gmail.com
Fri Mar 18 13:05:57 PDT 2016

Jody, board,
I'm with Bob on this. You might want to be careful in word selection and 
in case you are seen as a boss telling a worker what to do, which is 
sometimes uninspiring for a volunteer.

Ask people doing the work what they would like to focus on. If it fits 
with OSGeo priorities (which I'm expecting it will), then approve any 
reasonable budget requests they ask for.

Cheers, Cameron

On 19/03/2016 5:24 am, Basques, Bob (CI-StPaul) wrote:
> Hmm,
> It seems like there is enough going on that some consideration should 
> be applied to the idea of actually hiring some individual or Comp. to 
> handle some of this.  I think the community is going to be hard 
> pressed to retain a volunteer for this type of stuff over the long run.
> bobb
>> On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com 
>> <mailto:jody.garnett at gmail.com>> wrote:
>> Taking a chance to round up outstanding activities from prior board 
>> meetings:
>> * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>> Here is what I have found for the marketing committee (CCing Marc 
>> from discussion list in the hopes we can recruit him):
>>   * Motion: Contact Marketing Committee with strategic plan of 2016
>>     to give new mandate to them for reviving marketing activities.
>>   * MOT2: Approve 1000 USD as intreim budget for Marketing committee
>>     by e-mail vote
>> So far we are waiting on the strategic plan, best I can offer right 
>> now is:
>> * 
>> https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan:
>> * https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>> The good news (for the marketing committee) is that most of these 
>> objectives are about communication - so we can help:
>>   * S01: showcasing excellence in our communities
>>     We have a lot of amazing work happening in OSGeo, and it is
>>     staggering how much of it is not known. I for example had no idea
>>     a 400 person local chapter event was held recently in Romania. By
>>     the same token some of the triumphs taking place with GeoForAll
>>     or individual projects are not known.
>>   * S02: proactively engage with external partners
>>     We are starting to gather a network of friendly organizations,
>>     and build up formal relationships (memorandums of understanding
>>     with OGC) or closer (joint initiatives with ICA, or being a guest
>>     member of LocationTech).
>>     By the same token we have a lot of sponsors or participating
>>     organizations (often donating in-kind work on our OSGeo
>>     projects). You can see me making an effort to revamp our sponsor
>>     program. Next I hope to update our support-providers page to
>>     highlight participating organizations.
>>     We would like to seek out additional organizations to work with
>>     ... how can we help OGC reach out? More direct on the open-source
>>     advocacy side how can we tell the participation message again and
>>     again and again.
>>   * S03: Fostering our mission, vision and goals
>>     Check out the about page for revised mission, vision, goals
>>     <http://www.osgeo.org/about>. This is a bit of a branding/product
>>     exercise - but rather than focusing on what makes OSGeo special -
>>     how can we promote goals.
>>   * S04: Empowering our communities and extending our reach
>>     I know the marketing committee has budget to help with event
>>     handouts. In this case consider the marketing committee as the
>>     community being empowered - is there anything we can do to
>>     assist? Do you want to put up a short term contract to update
>>     website content? Do you need a graphics designer (or one of those
>>     logo competitions to get a consistent set of logos created for
>>     each committee).
>>     TLDR: work with the volunteers that show up for the marketing
>>     committee, and ask for help to make up the gap.
>> I hope this will be a productive discussion, please resist the urge 
>> to include discuss at osgeo.org <mailto:discuss at osgeo.org> - use this 
>> (and every day) as an opportunity to recruit volunteers for the 
>> marketing committee.
>> -
>> Jody Garnett
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Cameron Shorter,
Software and Data Solutions Manager
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009

P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099

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