[Marketing] catching up with board objectives

Marc VLOEMANS marcvloemans1 at gmail.com
Fri Mar 25 05:42:19 PDT 2016

Sorry, hit the send button too early:

..../priorities and above all ambitions!

On a personal note; I care about what (we say) we stand for. But the
present succes of open spatial IT does not seem to really impact our
organisation internally. Nor our position in the wider world. Transition
times have come...or we become a dinosaur....

Thanks for reading and hope to work with y'all

Kind regards,

Marc Vloemans

Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans

2016-03-25 13:32 GMT+01:00 Marc VLOEMANS <marcvloemans1 at gmail.com>:

> Jody et al
> Thanks for singling me out ;-)
> Please take your time to read further. I have given it some time to assess
> if I should involve myself.
> I will gladly participate in the Marketing Committee and try to revive it.
> There are practical things that need to be taken care of and I have some
> time on my hands...
> But I am dubious if the present organisation is able to appreciate the
> need for true marketing (we tend to be our own worst enemy at times :-(.
> So my ambition goes beyond ad hoc activities. We need some structural
> apporach and plan.
> Therefor I also intend to professionalise the Marketing-function at OSGeo,
> as I strongly believe that this is key to future success (as long as we
> intend to add value to our stakeholders and foundation remit). Succesful
> communities tend to have a professional attititude and approach to
> marketing. Marketing as a means to align products/services, stakeholders,
> channels/reach, WIIFM/gain, promotion. Marketing directly overlaps our
> strategy: what do we want to be for whom?
> I hope that the committee-members will agree on and actively support the
> above! (Can I get an Amen...?)
> Back to the *here and now*. Looking at the - to me still broad -
> communicationrelated objectives for 2016 (
> https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016), some
> questions/comments/suggestions;
> - I am to make an initial list of actions/tasks/to do's in the Wiiki
> - MarkCom members/Jody please add
> - MarkCom members sign on per item/activity as the person responsible
> - MarkCom members involved will have a monthly meetup (preferably Skype or
> other where we see faces)
> Regarding the future, I acknowledge not everyone is versed in what
> marketing (not just promotion) entails (vice versa; do not ask me too much
> on how others develop software ;-)
> - I am to make a format for a marketing plan (please mind, this is not
> only addressing PR/Communications) and put it in the wiki
> - the Board is invited to use the format for its future
> strategy-making-process, as marketing is dependent on Board decisions
> regarding direction of the foundation, resources/priorities,
> Kind regards,
> Marc Vloemans
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
> 2016-03-18 19:24 GMT+01:00 Basques, Bob (CI-StPaul) <
> bob.basques at ci.stpaul.mn.us>:
>> Hmm,
>> It seems like there is enough going on that some consideration should be
>> applied to the idea of actually hiring some individual or Comp. to handle
>> some of this.  I think the community is going to be hard pressed to retain
>> a volunteer for this type of stuff over the long run.
>> bobb
>> On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com> wrote:
>> Taking a chance to round up outstanding activities from prior board
>> meetings:
>> * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>> Here is what I have found for the marketing committee (CCing Marc from
>> discussion list in the hopes we can recruit him):
>>    - Motion: Contact Marketing Committee with strategic plan of 2016 to
>>    give new mandate to them for reviving marketing activities.
>>    - MOT2: Approve 1000 USD as intreim budget for Marketing committee by
>>    e-mail vote
>> So far we are waiting on the strategic plan, best I can offer right now
>> is:
>> *
>> https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan
>> :
>> * https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>> The good news (for the marketing committee) is that most of these
>> objectives are about communication - so we can help:
>>    - S01: showcasing excellence in our communities
>>    We have a lot of amazing work happening in OSGeo, and it is
>>    staggering how much of it is not known. I for example had no idea a 400
>>    person local chapter event was held recently in Romania. By the same token
>>    some of the triumphs taking place with GeoForAll or individual projects are
>>    not known.
>>    - S02: proactively engage with external partners
>>    We are starting to gather a network of friendly organizations, and
>>    build up formal relationships (memorandums of understanding with OGC) or
>>    closer (joint initiatives with ICA, or being a guest member of
>>    LocationTech).
>>    By the same token we have a lot of sponsors or participating
>>    organizations (often donating in-kind work on our OSGeo projects). You can
>>    see me making an effort to revamp our sponsor program. Next I hope to
>>    update our support-providers page to highlight participating organizations.
>>    We would like to seek out additional organizations to work with ...
>>    how can we help OGC reach out? More direct on the open-source advocacy side
>>    how can we tell the participation message again and again and again.
>>    - S03: Fostering our mission, vision and goals
>>    Check out the about page for revised mission, vision, goals
>>    <http://www.osgeo.org/about>. This is a bit of a branding/product
>>    exercise - but rather than focusing on what makes OSGeo special - how can
>>    we promote goals.
>>    - S04: Empowering our communities and extending our reach
>>    I know the marketing committee has budget to help with event
>>    handouts. In this case consider the marketing committee as the community
>>    being empowered - is there anything we can do to assist? Do you want to put
>>    up a short term contract to update website content? Do you need a graphics
>>    designer (or one of those logo competitions to get a consistent set of
>>    logos created for each committee).
>>    TLDR: work with the volunteers that show up for the marketing
>>    committee, and ask for help to make up the gap.
>> I hope this will be a productive discussion, please resist the urge to
>> include discuss at osgeo.org - use this (and every day) as an opportunity
>> to recruit volunteers for the marketing committee.
>> -
>> Jody Garnett
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
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