[Marketing] catching up with board objectives

Cameron Shorter cameron.shorter at gmail.com
Fri Mar 25 17:07:56 PDT 2016

Amen brother Marc! (just to show I read entire content).

All I've read so far sounds great.
Go for it. I suggest being careful not to over-commit initially, until 
the volunteer base builds up. Identify what you personally can achieve, 
and do a great job of it, (which it sounds like you will do).  Success 
breeds success and hopefully will attract more volunteers.

Go Marc Go!

On 25/03/2016 11:42 pm, Marc VLOEMANS wrote:
> Sorry, hit the send button too early:
> ..../priorities and above all ambitions!
> On a personal note; I care about what (we say) we stand for. But the 
> present succes of open spatial IT does not seem to really impact our 
> organisation internally. Nor our position in the wider world. 
> Transition times have come...or we become a dinosaur....
> Thanks for reading and hope to work with y'all
> Marc
> Kind regards,
> Marc Vloemans
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
> 2016-03-25 13:32 GMT+01:00 Marc VLOEMANS <marcvloemans1 at gmail.com 
> <mailto:marcvloemans1 at gmail.com>>:
>     Jody et al
>     Thanks for singling me out ;-)
>     Please take your time to read further. I have given it some time
>     to assess if I should involve myself.
>     I will gladly participate in the Marketing Committee and try to
>     revive it.
>     There are practical things that need to be taken care of and I
>     have some time on my hands...
>     But I am dubious if the present organisation is able to appreciate
>     the need for true marketing (we tend to be our own worst enemy at
>     times :-(.
>     So my ambition goes beyond ad hoc activities. We need some
>     structural apporach and plan.
>     Therefor I also intend to professionalise the Marketing-function
>     at OSGeo, as I strongly believe that this is key to future success
>     (as long as we intend to add value to our stakeholders and
>     foundation remit). Succesful communities tend to have a
>     professional attititude and approach to marketing. Marketing as a
>     means to align products/services, stakeholders, channels/reach,
>     WIIFM/gain, promotion. Marketing directly overlaps our strategy:
>     what do we want to be for whom?
>     I hope that the committee-members will agree on and actively
>     support the above! (Can I get an Amen...?)
>     Back to the *here and now*. Looking at the - to me still broad -
>     communicationrelated objectives for 2016
>     (https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016),
>     some questions/comments/suggestions;
>     - I am to make an initial list of actions/tasks/to do's in the Wiiki
>     - MarkCom members/Jody please add
>     - MarkCom members sign on per item/activity as the person responsible
>     - MarkCom members involved will have a monthly meetup (preferably
>     Skype or other where we see faces)
>     Regarding the future, I acknowledge not everyone is versed in what
>     marketing (not just promotion) entails (vice versa; do not ask me
>     too much on how others develop software ;-)
>     - I am to make a format for a marketing plan (please mind, this is
>     not only addressing PR/Communications) and put it in the wiki
>     - the Board is invited to use the format for its future
>     strategy-making-process, as marketing is dependent on Board
>     decisions regarding direction of the foundation,
>     resources/priorities,
>     Kind regards,
>     Marc Vloemans
>     Mobile +31(0)651 844262
>     LinkedIn: http://nl.linkedin.com/in/marcvloemans
>     Twitter: http://twitter.com/marcvloemans
>     http://www.slideshare.net/marcvloemans
>     2016-03-18 19:24 GMT+01:00 Basques, Bob (CI-StPaul)
>     <bob.basques at ci.stpaul.mn.us <mailto:bob.basques at ci.stpaul.mn.us>>:
>         Hmm,
>         It seems like there is enough going on that some consideration
>         should be applied to the idea of actually hiring some
>         individual or Comp. to handle some of this.  I think the
>         community is going to be hard pressed to retain a volunteer
>         for this type of stuff over the long run.
>         bobb
>>         On Mar 18, 2016, at 1:00 PM, Jody Garnett
>>         <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>> wrote:
>>         Taking a chance to round up outstanding activities from prior
>>         board meetings:
>>         * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>>         * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>         * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>         Here is what I have found for the marketing committee (CCing
>>         Marc from discussion list in the hopes we can recruit him):
>>           * Motion: Contact Marketing Committee with strategic plan
>>             of 2016 to give new mandate to them for reviving
>>             marketing activities.
>>           * MOT2: Approve 1000 USD as intreim budget for Marketing
>>             committee by e-mail vote
>>         So far we are waiting on the strategic plan, best I can offer
>>         right now is:
>>         *
>>         https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan:
>>         *
>>         https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>>         The good news (for the marketing committee) is that most of
>>         these objectives are about communication - so we can help:
>>           * S01: showcasing excellence in our communities
>>             We have a lot of amazing work happening in OSGeo, and it
>>             is staggering how much of it is not known. I for example
>>             had no idea a 400 person local chapter event was held
>>             recently in Romania. By the same token some of the
>>             triumphs taking place with GeoForAll or individual
>>             projects are not known.
>>           * S02: proactively engage with external partners
>>             We are starting to gather a network of friendly
>>             organizations, and build up formal relationships
>>             (memorandums of understanding with OGC) or closer (joint
>>             initiatives with ICA, or being a guest member of
>>             LocationTech).
>>             By the same token we have a lot of sponsors or
>>             participating organizations (often donating in-kind work
>>             on our OSGeo projects). You can see me making an effort
>>             to revamp our sponsor program. Next I hope to update our
>>             support-providers page to highlight participating
>>             organizations.
>>             We would like to seek out additional organizations to
>>             work with ... how can we help OGC reach out? More direct
>>             on the open-source advocacy side how can we tell the
>>             participation message again and again and again.
>>           * S03: Fostering our mission, vision and goals
>>             Check out the about page for revised mission, vision,
>>             goals <http://www.osgeo.org/about>. This is a bit of a
>>             branding/product exercise - but rather than focusing on
>>             what makes OSGeo special - how can we promote goals.
>>           * S04: Empowering our communities and extending our reach
>>             I know the marketing committee has budget to help with
>>             event handouts. In this case consider the marketing
>>             committee as the community being empowered - is there
>>             anything we can do to assist? Do you want to put up a
>>             short term contract to update website content? Do you
>>             need a graphics designer (or one of those logo
>>             competitions to get a consistent set of logos created for
>>             each committee).
>>             TLDR: work with the volunteers that show up for the
>>             marketing committee, and ask for help to make up the gap.
>>         I hope this will be a productive discussion, please resist
>>         the urge to include discuss at osgeo.org
>>         <mailto:discuss at osgeo.org> - use this (and every day) as an
>>         opportunity to recruit volunteers for the marketing committee.
>>         -
>>         Jody Garnett
>>         _______________________________________________
>>         Marketing mailing list
>>         Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>         http://lists.osgeo.org/mailman/listinfo/marketing
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Cameron Shorter,
Software and Data Solutions Manager
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009

P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099

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