[Marketing] catching up with board objectives
Cameron Shorter
cameron.shorter at gmail.com
Fri Mar 25 17:07:56 PDT 2016
Amen brother Marc! (just to show I read entire content).
All I've read so far sounds great.
Go for it. I suggest being careful not to over-commit initially, until
the volunteer base builds up. Identify what you personally can achieve,
and do a great job of it, (which it sounds like you will do). Success
breeds success and hopefully will attract more volunteers.
Go Marc Go!
On 25/03/2016 11:42 pm, Marc VLOEMANS wrote:
> Sorry, hit the send button too early:
>
> ..../priorities and above all ambitions!
>
> On a personal note; I care about what (we say) we stand for. But the
> present succes of open spatial IT does not seem to really impact our
> organisation internally. Nor our position in the wider world.
> Transition times have come...or we become a dinosaur....
>
> Thanks for reading and hope to work with y'all
> Marc
>
> Kind regards,
>
> Marc Vloemans
>
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
>
>
> 2016-03-25 13:32 GMT+01:00 Marc VLOEMANS <marcvloemans1 at gmail.com
> <mailto:marcvloemans1 at gmail.com>>:
>
> Jody et al
>
> Thanks for singling me out ;-)
> Please take your time to read further. I have given it some time
> to assess if I should involve myself.
>
> I will gladly participate in the Marketing Committee and try to
> revive it.
> There are practical things that need to be taken care of and I
> have some time on my hands...
> But I am dubious if the present organisation is able to appreciate
> the need for true marketing (we tend to be our own worst enemy at
> times :-(.
>
> So my ambition goes beyond ad hoc activities. We need some
> structural apporach and plan.
> Therefor I also intend to professionalise the Marketing-function
> at OSGeo, as I strongly believe that this is key to future success
> (as long as we intend to add value to our stakeholders and
> foundation remit). Succesful communities tend to have a
> professional attititude and approach to marketing. Marketing as a
> means to align products/services, stakeholders, channels/reach,
> WIIFM/gain, promotion. Marketing directly overlaps our strategy:
> what do we want to be for whom?
>
> I hope that the committee-members will agree on and actively
> support the above! (Can I get an Amen...?)
>
> Back to the *here and now*. Looking at the - to me still broad -
> communicationrelated objectives for 2016
> (https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016),
> some questions/comments/suggestions;
> - I am to make an initial list of actions/tasks/to do's in the Wiiki
> - MarkCom members/Jody please add
> - MarkCom members sign on per item/activity as the person responsible
> - MarkCom members involved will have a monthly meetup (preferably
> Skype or other where we see faces)
>
> Regarding the future, I acknowledge not everyone is versed in what
> marketing (not just promotion) entails (vice versa; do not ask me
> too much on how others develop software ;-)
> - I am to make a format for a marketing plan (please mind, this is
> not only addressing PR/Communications) and put it in the wiki
> - the Board is invited to use the format for its future
> strategy-making-process, as marketing is dependent on Board
> decisions regarding direction of the foundation,
> resources/priorities,
>
>
>
> Kind regards,
>
> Marc Vloemans
>
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
>
>
> 2016-03-18 19:24 GMT+01:00 Basques, Bob (CI-StPaul)
> <bob.basques at ci.stpaul.mn.us <mailto:bob.basques at ci.stpaul.mn.us>>:
>
> Hmm,
>
> It seems like there is enough going on that some consideration
> should be applied to the idea of actually hiring some
> individual or Comp. to handle some of this. I think the
> community is going to be hard pressed to retain a volunteer
> for this type of stuff over the long run.
>
> bobb
>
>
>
>> On Mar 18, 2016, at 1:00 PM, Jody Garnett
>> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>> wrote:
>>
>> Taking a chance to round up outstanding activities from prior
>> board meetings:
>>
>> * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>
>> Here is what I have found for the marketing committee (CCing
>> Marc from discussion list in the hopes we can recruit him):
>>
>> * Motion: Contact Marketing Committee with strategic plan
>> of 2016 to give new mandate to them for reviving
>> marketing activities.
>> * MOT2: Approve 1000 USD as intreim budget for Marketing
>> committee by e-mail vote
>>
>> So far we are waiting on the strategic plan, best I can offer
>> right now is:
>>
>> *
>> https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan:
>> *
>> https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>>
>> The good news (for the marketing committee) is that most of
>> these objectives are about communication - so we can help:
>>
>> * S01: showcasing excellence in our communities
>>
>> We have a lot of amazing work happening in OSGeo, and it
>> is staggering how much of it is not known. I for example
>> had no idea a 400 person local chapter event was held
>> recently in Romania. By the same token some of the
>> triumphs taking place with GeoForAll or individual
>> projects are not known.
>> * S02: proactively engage with external partners
>>
>> We are starting to gather a network of friendly
>> organizations, and build up formal relationships
>> (memorandums of understanding with OGC) or closer (joint
>> initiatives with ICA, or being a guest member of
>> LocationTech).
>>
>> By the same token we have a lot of sponsors or
>> participating organizations (often donating in-kind work
>> on our OSGeo projects). You can see me making an effort
>> to revamp our sponsor program. Next I hope to update our
>> support-providers page to highlight participating
>> organizations.
>>
>> We would like to seek out additional organizations to
>> work with ... how can we help OGC reach out? More direct
>> on the open-source advocacy side how can we tell the
>> participation message again and again and again.
>>
>> * S03: Fostering our mission, vision and goals
>>
>> Check out the about page for revised mission, vision,
>> goals <http://www.osgeo.org/about>. This is a bit of a
>> branding/product exercise - but rather than focusing on
>> what makes OSGeo special - how can we promote goals.
>>
>> * S04: Empowering our communities and extending our reach
>>
>> I know the marketing committee has budget to help with
>> event handouts. In this case consider the marketing
>> committee as the community being empowered - is there
>> anything we can do to assist? Do you want to put up a
>> short term contract to update website content? Do you
>> need a graphics designer (or one of those logo
>> competitions to get a consistent set of logos created for
>> each committee).
>>
>> TLDR: work with the volunteers that show up for the
>> marketing committee, and ask for help to make up the gap.
>>
>> I hope this will be a productive discussion, please resist
>> the urge to include discuss at osgeo.org
>> <mailto:discuss at osgeo.org> - use this (and every day) as an
>> opportunity to recruit volunteers for the marketing committee.
>> -
>> Jody Garnett
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>> http://lists.osgeo.org/mailman/listinfo/marketing
>
>
>
>
>
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--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000, W www.lisasoft.com, F +61 2 9009 5099
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