[Marketing] catching up with board objectives

Fri Mar 25 23:31:20 PDT 2016

Dfear all
Next week a survey will reach all the charter members to collect ideas on
actions to implement the stategic ovjectives.

>From there we hope to understand what our community desire most and design
the implemwntation plan.

Maxi
Il 26/Mar/2016 01:07, "Cameron Shorter" <cameron.shorter at gmail.com> ha
scritto:

> Amen brother Marc! (just to show I read entire content).
>
> All I've read so far sounds great.
> Go for it. I suggest being careful not to over-commit initially, until the
> volunteer base builds up. Identify what you personally can achieve, and do
> a great job of it, (which it sounds like you will do).  Success breeds
> success and hopefully will attract more volunteers.
>
> Go Marc Go!
>
>
>
> On 25/03/2016 11:42 pm, Marc VLOEMANS wrote:
>
> Sorry, hit the send button too early:
>
> ..../priorities and above all ambitions!
>
> On a personal note; I care about what (we say) we stand for. But the
> present succes of open spatial IT does not seem to really impact our
> organisation internally. Nor our position in the wider world. Transition
> times have come...or we become a dinosaur....
>
> Thanks for reading and hope to work with y'all
> Marc
>
> Kind regards,
>
> Marc Vloemans
>
> Mobile +31(0)651 844262
> LinkedIn: http://nl.linkedin.com/in/marcvloemans
> Twitter: http://twitter.com/marcvloemans
> http://www.slideshare.net/marcvloemans
>
>
> 2016-03-25 13:32 GMT+01:00 Marc VLOEMANS <marcvloemans1 at gmail.com>:
>
>> Jody et al
>>
>> Thanks for singling me out ;-)
>> Please take your time to read further. I have given it some time to
>> assess if I should involve myself.
>>
>> I will gladly participate in the Marketing Committee and try to revive it.
>> There are practical things that need to be taken care of and I have some
>> time on my hands...
>> But I am dubious if the present organisation is able to appreciate the
>> need for true marketing (we tend to be our own worst enemy at times :-(.
>>
>> So my ambition goes beyond ad hoc activities. We need some structural
>> apporach and plan.
>> Therefor I also intend to professionalise the Marketing-function at
>> OSGeo, as I strongly believe that this is key to future success (as long as
>> we intend to add value to our stakeholders and foundation remit). Succesful
>> communities tend to have a professional attititude and approach to
>> marketing. Marketing as a means to align products/services, stakeholders,
>> channels/reach, WIIFM/gain, promotion. Marketing directly overlaps our
>> strategy: what do we want to be for whom?
>>
>> I hope that the committee-members will agree on and actively support the
>> above! (Can I get an Amen...?)
>>
>> Back to the *here and now*. Looking at the - to me still broad -
>> communicationrelated objectives for 2016 (
>> https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016),
>> some questions/comments/suggestions;
>> - I am to make an initial list of actions/tasks/to do's in the Wiiki
>> - MarkCom members/Jody please add
>> - MarkCom members sign on per item/activity as the person responsible
>> - MarkCom members involved will have a monthly meetup (preferably Skype
>> or other where we see faces)
>>
>> Regarding the future, I acknowledge not everyone is versed in what
>> marketing (not just promotion) entails (vice versa; do not ask me too much
>> on how others develop software ;-)
>> - I am to make a format for a marketing plan (please mind, this is not
>> only addressing PR/Communications) and put it in the wiki
>> - the Board is invited to use the format for its future
>> strategy-making-process, as marketing is dependent on Board decisions
>> regarding direction of the foundation, resources/priorities,
>>
>>
>>
>> Kind regards,
>>
>> Marc Vloemans
>>
>> Mobile +31(0)651 844262
>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>> Twitter: http://twitter.com/marcvloemans
>> http://www.slideshare.net/marcvloemans
>>
>>
>> 2016-03-18 19:24 GMT+01:00 Basques, Bob (CI-StPaul) <
>> bob.basques at ci.stpaul.mn.us>:
>>
>>> Hmm,
>>>
>>> It seems like there is enough going on that some consideration should be
>>> applied to the idea of actually hiring some individual or Comp. to handle
>>> some of this.  I think the community is going to be hard pressed to retain
>>> a volunteer for this type of stuff over the long run.
>>>
>>> bobb
>>>
>>>
>>>
>>> On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com>
>>> wrote:
>>>
>>> Taking a chance to round up outstanding activities from prior board
>>> meetings:
>>>
>>> * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>>
>>> Here is what I have found for the marketing committee (CCing Marc from
>>> discussion list in the hopes we can recruit him):
>>>
>>>    - Motion: Contact Marketing Committee with strategic plan of 2016 to
>>>    give new mandate to them for reviving marketing activities.
>>>    - MOT2: Approve 1000 USD as intreim budget for Marketing committee
>>>    by e-mail vote
>>>
>>> So far we are waiting on the strategic plan, best I can offer right now
>>> is:
>>>
>>> *
>>> https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016#OSGeo_2016_Strategic_Plan
>>> :
>>> * https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>>>
>>> The good news (for the marketing committee) is that most of these
>>> objectives are about communication - so we can help:
>>>
>>>    - S01: showcasing excellence in our communities
>>>
>>>    We have a lot of amazing work happening in OSGeo, and it is
>>>    staggering how much of it is not known. I for example had no idea a 400
>>>    person local chapter event was held recently in Romania. By the same token
>>>    some of the triumphs taking place with GeoForAll or individual projects are
>>>    not known.
>>>    - S02: proactively engage with external partners
>>>
>>>    We are starting to gather a network of friendly organizations, and
>>>    build up formal relationships (memorandums of understanding with OGC) or
>>>    closer (joint initiatives with ICA, or being a guest member of
>>>    LocationTech).
>>>
>>>    By the same token we have a lot of sponsors or participating
>>>    organizations (often donating in-kind work on our OSGeo projects). You can
>>>    see me making an effort to revamp our sponsor program. Next I hope to
>>>    update our support-providers page to highlight participating organizations.
>>>
>>>    We would like to seek out additional organizations to work with ...
>>>    how can we help OGC reach out? More direct on the open-source advocacy side
>>>    how can we tell the participation message again and again and again.
>>>
>>>
>>>    - S03: Fostering our mission, vision and goals
>>>
>>>    Check out the about page for revised mission, vision, goals
>>>    <http://www.osgeo.org/about>. This is a bit of a branding/product
>>>    exercise - but rather than focusing on what makes OSGeo special - how can
>>>    we promote goals.
>>>
>>>    - S04: Empowering our communities and extending our reach
>>>
>>>    I know the marketing committee has budget to help with event
>>>    handouts. In this case consider the marketing committee as the community
>>>    being empowered - is there anything we can do to assist? Do you want to put
>>>    up a short term contract to update website content? Do you need a graphics
>>>    designer (or one of those logo competitions to get a consistent set of
>>>    logos created for each committee).
>>>
>>>    TLDR: work with the volunteers that show up for the marketing
>>>    committee, and ask for help to make up the gap.
>>>
>>> I hope this will be a productive discussion, please resist the urge to
>>> include discuss at osgeo.org - use this (and every day) as an opportunity
>>> to recruit volunteers for the marketing committee.
>>> -
>>> Jody Garnett
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> http://lists.osgeo.org/mailman/listinfo/marketing
>>>
>>>
>>>
>>
>
>
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>
>
> --
> Cameron Shorter,
> Software and Data Solutions Manager
> LISAsoft
> Suite 112, Jones Bay Wharf,
> 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>
> P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099
>
>
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