[Marketing] catching up with board objectives

Anita Graser anitagraser at gmx.at
Sat Mar 26 02:22:15 PDT 2016

On Mar 26, 2016 1:07 AM, "Cameron Shorter" <cameron.shorter at gmail.com>
> Amen brother Marc! (just to show I read entire content).
> All I've read so far sounds great.
> Go for it. I suggest being careful not to over-commit initially, until
the volunteer base builds up. Identify what you personally can achieve, and
do a great job of it, (which it sounds like you will do).

+1 would be great to see an active markcom.

Best wishes

Success breeds success and hopefully will attract more volunteers.
> Go Marc Go!
> On 25/03/2016 11:42 pm, Marc VLOEMANS wrote:
>> Sorry, hit the send button too early:
>> ..../priorities and above all ambitions!
>> On a personal note; I care about what (we say) we stand for. But the
present succes of open spatial IT does not seem to really impact our
organisation internally. Nor our position in the wider world. Transition
times have come...or we become a dinosaur....
>> Thanks for reading and hope to work with y'all
>> Marc
>> Kind regards,
>> Marc Vloemans
>> Mobile +31(0)651 844262
>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>> Twitter: http://twitter.com/marcvloemans
>> http://www.slideshare.net/marcvloemans
>> 2016-03-25 13:32 GMT+01:00 Marc VLOEMANS <marcvloemans1 at gmail.com>:
>>> Jody et al
>>> Thanks for singling me out ;-)
>>> Please take your time to read further. I have given it some time to
assess if I should involve myself.
>>> I will gladly participate in the Marketing Committee and try to revive
>>> There are practical things that need to be taken care of and I have
some time on my hands...
>>> But I am dubious if the present organisation is able to appreciate the
need for true marketing (we tend to be our own worst enemy at times :-(.
>>> So my ambition goes beyond ad hoc activities. We need some structural
apporach and plan.
>>> Therefor I also intend to professionalise the Marketing-function at
OSGeo, as I strongly believe that this is key to future success (as long as
we intend to add value to our stakeholders and foundation remit). Succesful
communities tend to have a professional attititude and approach to
marketing. Marketing as a means to align products/services, stakeholders,
channels/reach, WIIFM/gain, promotion. Marketing directly overlaps our
strategy: what do we want to be for whom?
>>> I hope that the committee-members will agree on and actively support
the above! (Can I get an Amen...?)
>>> Back to the here and now. Looking at the - to me still broad -
communicationrelated objectives for 2016 (
https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016), some
>>> - I am to make an initial list of actions/tasks/to do's in the Wiiki
>>> - MarkCom members/Jody please add
>>> - MarkCom members sign on per item/activity as the person responsible
>>> - MarkCom members involved will have a monthly meetup (preferably Skype
or other where we see faces)
>>> Regarding the future, I acknowledge not everyone is versed in what
marketing (not just promotion) entails (vice versa; do not ask me too much
on how others develop software ;-)
>>> - I am to make a format for a marketing plan (please mind, this is not
only addressing PR/Communications) and put it in the wiki
>>> - the Board is invited to use the format for its future
strategy-making-process, as marketing is dependent on Board decisions
regarding direction of the foundation, resources/priorities,
>>> Kind regards,
>>> Marc Vloemans
>>> Mobile +31(0)651 844262
>>> LinkedIn: http://nl.linkedin.com/in/marcvloemans
>>> Twitter: http://twitter.com/marcvloemans
>>> http://www.slideshare.net/marcvloemans
>>> 2016-03-18 19:24 GMT+01:00 Basques, Bob (CI-StPaul) <
bob.basques at ci.stpaul.mn.us>:
>>>> Hmm,
>>>> It seems like there is enough going on that some consideration should
be applied to the idea of actually hiring some individual or Comp. to
handle some of this.  I think the community is going to be hard pressed to
retain a volunteer for this type of stuff over the long run.
>>>> bobb
>>>>> On Mar 18, 2016, at 1:00 PM, Jody Garnett <jody.garnett at gmail.com>
>>>>> Taking a chance to round up outstanding activities from prior board
>>>>> * https://wiki.osgeo.org/wiki/Board_Face_to_Face_Meeting_2016
>>>>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>>>> * https://wiki.osgeo.org/wiki/Board_Meeting_2016-3-10
>>>>> Here is what I have found for the marketing committee (CCing Marc
from discussion list in the hopes we can recruit him):
>>>>> Motion: Contact Marketing Committee with strategic plan of 2016 to
give new mandate to them for reviving marketing activities.
>>>>> MOT2: Approve 1000 USD as intreim budget for Marketing committee by
e-mail vote
>>>>> So far we are waiting on the strategic plan, best I can offer right
now is:
>>>>> *
>>>>> * https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016
>>>>> The good news (for the marketing committee) is that most of these
objectives are about communication - so we can help:
>>>>> S01: showcasing excellence in our communities
>>>>> We have a lot of amazing work happening in OSGeo, and it is
staggering how much of it is not known. I for example had no idea a 400
person local chapter event was held recently in Romania. By the same token
some of the triumphs taking place with GeoForAll or individual projects are
not known.
>>>>> S02: proactively engage with external partners
>>>>> We are starting to gather a network of friendly organizations, and
build up formal relationships (memorandums of understanding with OGC) or
closer (joint initiatives with ICA, or being a guest member of
>>>>> By the same token we have a lot of sponsors or participating
organizations (often donating in-kind work on our OSGeo projects). You can
see me making an effort to revamp our sponsor program. Next I hope to
update our support-providers page to highlight participating organizations.
>>>>> We would like to seek out additional organizations to work with ...
how can we help OGC reach out? More direct on the open-source advocacy side
how can we tell the participation message again and again and again.
>>>>> S03: Fostering our mission, vision and goals
>>>>> Check out the about page for revised mission, vision, goals. This is
a bit of a branding/product exercise - but rather than focusing on what
makes OSGeo special - how can we promote goals.
>>>>> S04: Empowering our communities and extending our reach
>>>>> I know the marketing committee has budget to help with event
handouts. In this case consider the marketing committee as the community
being empowered - is there anything we can do to assist? Do you want to put
up a short term contract to update website content? Do you need a graphics
designer (or one of those logo competitions to get a consistent set of
logos created for each committee).
>>>>> TLDR: work with the volunteers that show up for the marketing
committee, and ask for help to make up the gap.
>>>>> I hope this will be a productive discussion, please resist the urge
to include discuss at osgeo.org - use this (and every day) as an opportunity
to recruit volunteers for the marketing committee.
>>>>> -
>>>>> Jody Garnett
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> http://lists.osgeo.org/mailman/listinfo/marketing
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
> --
> Cameron Shorter,
> Software and Data Solutions Manager
> LISAsoft
> Suite 112, Jones Bay Wharf,
> 26 - 32 Pirrama Rd, Pyrmont NSW 2009
> P +61 2 9009 5000,  W www.lisasoft.com,  F +61 2 9009 5099
> _______________________________________________
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