[Marketing] catching up with board objectives
jody.garnett at gmail.com
Tue Mar 29 12:50:34 PDT 2016
On 25 March 2016 at 05:32, Marc VLOEMANS <marcvloemans1 at gmail.com> wrote:
> Jody et al
> Thanks for singling me out ;-)
> Please take your time to read further. I have given it some time to assess
> if I should involve myself.
Thanks for taking the time to answer and consider what role you could play.
There are plenty of opportunities, and as a talented individual many gaps
you can help identify.
I will gladly participate in the Marketing Committee and try to revive it.
> There are practical things that need to be taken care of and I have some
> time on my hands...
> But I am dubious if the present organisation is able to appreciate the
> need for true marketing (we tend to be our own worst enemy at times :-(.
We certainly have a message to communicate - this gives us the need.
So my ambition goes beyond ad hoc activities. We need some structural
> apporach and plan.
> Therefor I also intend to professionalise the Marketing-function at OSGeo,
> as I strongly believe that this is key to future success (as long as we
> intend to add value to our stakeholders and foundation remit). Succesful
> communities tend to have a professional attititude and approach to
> marketing. Marketing as a means to align products/services, stakeholders,
> channels/reach, WIIFM/gain, promotion. Marketing directly overlaps our
> strategy: what do we want to be for whom?
> I hope that the committee-members will agree on and actively support the
> above! (Can I get an Amen...?)
> Back to the *here and now*. Looking at the - to me still broad -
> communicationrelated objectives for 2016 (
> https://wiki.osgeo.org/wiki/Board_of_Directors#Strategic_Plan_2016), some
> - I am to make an initial list of actions/tasks/to do's in the Wiiki
- MarkCom members/Jody please add
> - MarkCom members sign on per item/activity as the person responsible
> - MarkCom members involved will have a monthly meetup (preferably Skype or
> other where we see faces)
I will update the wiki with the target audience since that helps provide
perspective. There is a presentation that should be shared providing the
context to go with those objectives, and a form produced to collection
actions/tasks/todo's. There is no reason the marketing committee cannot
start now, and add ideas to the form when available.
Regarding the future, I acknowledge not everyone is versed in what
> marketing (not just promotion) entails (vice versa; do not ask me too much
> on how others develop software ;-)
> - I am to make a format for a marketing plan (please mind, this is not
> only addressing PR/Communications) and put it in the wiki
> - the Board is invited to use the format for its future
> strategy-making-process, as marketing is dependent on Board decisions
> regarding direction of the foundation, resources/priorities,
> Kind regards,
> Marc Vloemans
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