[Marketing] Marketing strategy vs website

Eli Adam eadam at co.lincoln.or.us
Tue Apr 18 17:08:27 PDT 2017

On Tue, Apr 18, 2017 at 4:53 PM, Jody Garnett <jody.garnett at gmail.com> wrote:
> Thanks Marc for circling back this marc (we had originally hoped to have a
> marketing strategy to help guide the selection process).
> I am working on site and will not be able to attend this week's meeting, it
> sounds like a great subject and approach. Our previous efforts did not get
> anywhere (see the wiki if you dare).
> You are correct to focus, my thinking has moved towards:
> 1) making sure the website is an outreach tool

That sounds great.

> 2) moving off-topic information to the wiki (mostly this has already
> happened).
> - This was hard to take as a committee chair, but I understand why.
> - This is also hard for supporting activities (service providers and local
> chapters) both of which can assist new users

In my mind a major component of our "off-topic information" is about
projects.  To me the best place to find this information is the
project website (geotools.org, gdal.org, etc) not anywhere on the main
wiki (http://wiki.osgeo.org/wiki/Main_Page).

Best regards, Eli

> 3) really focusing on helping ESRI users migrate to open source
> - ESRI has an unusually high market share, helping users of this proprietary
> software probably deserves a similar amount of our attention
> Do you have examples of specific stakeholders for us to consider?
> --
> Jody Garnett
> On 18 April 2017 at 14:16, Marc Vloemans <marcvloemans1 at gmail.com> wrote:
>> Dear all,
>> Before we get too much lost in details I invite y'all to step back and for
>> a minute approach our rebrand project with some distance. We run the risk of
>> getting a mediocre one-size-fits-all website. As there is no workable
>> version of our strategy, our proposition(s) and USP(s) and message(s)
>> regarding a multitude of stakeholders. We now run the risk of missing out on
>> potential interest. Something I have dreaded since the whole rebrand/website
>> Initiative came our way. And even more, as we have an August deadline.
>> Last week's project hangout/discussion and various comments on the mailing
>> list revolved to a large degree around technicalities, missing items and
>> relative details.
>> Thus avoiding the fact that we - as an organisation still have not made
>> real choices regarding our tailoring of our propositions, messages to
>> various stakeholders.(Unless we want to be everything to all)
>> Not to my surprise, I was contacted by GetInteractive with the question to
>> help them in getting some answers. What is our 'plan' as input to design the
>> brand and site (a wire frame is a design tool that needs input)
>> I have brushed off the earlier concept strategic marketing plan (see
>> Marketing wiki page, tab Discussion). And spend all of today with
>> GetInteractive to explain the plan and translate that more in detail for our
>> various/different stakeholders. What would these each require and how is the
>> site  to accommodate each of them? Is each specific stakeholder addressed
>> and can he/she  find the relevant info and help? For each stakeholder a
>> 'site visitor journey' is formulated. However, some questions still remain.
>> GetInteractive wants to discuss these with us tomorrow in our scheduled
>> meet.
>> (And no, I am intentionally not raising this on the general discuss list.)
>> Hope you can attend tomorrow's Hangout!
>> Kind regards,
>> Marc Vloemans
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