[Marketing] Marketing strategy vs website

[Jody Garnett]

Well between the two of us we have confirmed Marc's fear :)

Still the correct way to start this exercise is not by assuming what
content is "on topic", and go through the exercise in tomorrows meeting.

Here is a link to the discussion page
<https://wiki.osgeo.org/wiki/Talk:Marketing_Committee> Marc mentioned.


--
Jody Garnett

On 18 April 2017 at 19:08, Eli Adam <eadam at co.lincoln.or.us> wrote:

> On Tue, Apr 18, 2017 at 4:53 PM, Jody Garnett <jody.garnett at gmail.com>
> wrote:
> > Thanks Marc for circling back this marc (we had originally hoped to have
> a
> > marketing strategy to help guide the selection process).
> >
> > I am working on site and will not be able to attend this week's meeting,
> it
> > sounds like a great subject and approach. Our previous efforts did not
> get
> > anywhere (see the wiki if you dare).
> >
> > You are correct to focus, my thinking has moved towards:
> >
> > 1) making sure the website is an outreach tool
>
> That sounds great.
>
> > 2) moving off-topic information to the wiki (mostly this has already
> > happened).
> > - This was hard to take as a committee chair, but I understand why.
> > - This is also hard for supporting activities (service providers and
> local
> > chapters) both of which can assist new users
>
> In my mind a major component of our "off-topic information" is about
> projects.  To me the best place to find this information is the
> project website (geotools.org, gdal.org, etc) not anywhere on the main
> wiki (http://wiki.osgeo.org/wiki/Main_Page).
>
> Best regards, Eli
>
> > 3) really focusing on helping ESRI users migrate to open source
> > - ESRI has an unusually high market share, helping users of this
> proprietary
> > software probably deserves a similar amount of our attention
> >
> > Do you have examples of specific stakeholders for us to consider?
> >
> >
> >
> > --
> > Jody Garnett
> >
> > On 18 April 2017 at 14:16, Marc Vloemans <marcvloemans1 at gmail.com>
> wrote:
> >>
> >> Dear all,
> >>
> >> Before we get too much lost in details I invite y'all to step back and
> for
> >> a minute approach our rebrand project with some distance. We run the
> risk of
> >> getting a mediocre one-size-fits-all website. As there is no workable
> >> version of our strategy, our proposition(s) and USP(s) and message(s)
> >> regarding a multitude of stakeholders. We now run the risk of missing
> out on
> >> potential interest. Something I have dreaded since the whole
> rebrand/website
> >> Initiative came our way. And even more, as we have an August deadline.
> >>
> >> Last week's project hangout/discussion and various comments on the
> mailing
> >> list revolved to a large degree around technicalities, missing items and
> >> relative details.
> >> Thus avoiding the fact that we - as an organisation still have not made
> >> real choices regarding our tailoring of our propositions, messages to
> >> various stakeholders.(Unless we want to be everything to all)
> >>
> >> Not to my surprise, I was contacted by GetInteractive with the question
> to
> >> help them in getting some answers. What is our 'plan' as input to
> design the
> >> brand and site (a wire frame is a design tool that needs input)
> >>
> >> I have brushed off the earlier concept strategic marketing plan (see
> >> Marketing wiki page, tab Discussion). And spend all of today with
> >> GetInteractive to explain the plan and translate that more in detail
> for our
> >> various/different stakeholders. What would these each require and how
> is the
> >> site  to accommodate each of them? Is each specific stakeholder
> addressed
> >> and can he/she  find the relevant info and help? For each stakeholder a
> >> 'site visitor journey' is formulated. However, some questions still
> remain.
> >> GetInteractive wants to discuss these with us tomorrow in our scheduled
> >> meet.
> >>
> >> (And no, I am intentionally not raising this on the general discuss
> list.)
> >>
> >> Hope you can attend tomorrow's Hangout!
> >>
> >> Kind regards,
> >> Marc Vloemans
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.osgeo.org
> >> https://lists.osgeo.org/mailman/listinfo/marketing
> >
> >
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > https://lists.osgeo.org/mailman/listinfo/marketing
>
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