[Marketing] visitor journey meeting (all hands on deck)

[Jody Garnett]

Jeffrey felt the same way, I still think we should target this one group of
users. The other vendors do not have the market share to warrant a specific
outreach effort.

We have limited resources we do not need to be fair.

--
Jody Garnett

On 26 April 2017 at 10:16, Basques, Bob (CI-StPaul) <
bob.basques at ci.stpaul.mn.us> wrote:

> All,
>
> Just a short comment here.
>
> GISP does NOT only equal ESRI.  I don’t see any reason to include a single
> Commercial Vendor’s name without the full list of others in there as well.
> The new Column Should be “Commercial GIS Professional”. and the existing
> switched to the more generic (Open) GIS Professional”
>
> If one names goes in, then there should be a list of them, no matter what
> the percentage is.
>
> bobb
>
>
>
>
> On Apr 26, 2017, at 12:06 PM, Jody Garnett <jody.garnett at gmail.com> wrote:
>
> We can break that out, we had it as GIS Professional earlier - but I think
> we miss that 90% market share (and the important part of reaching out to
> ESRI users using language they are familiar with). Add a column for GIS
> professional if you like can we can see how it goes. The rest of your email
> does not make much sense to me (since I lack the experience you have) -
> which is all the more reason for you to dive in!
>
> We need to set up a meeting, I am hoping for later in the week, early next
> week. When are you available?
>
> --
> Jody Garnett
>
> On 26 April 2017 at 09:50, Gert-Jan van der Weijden - Stichting OSGeo.nl <
> gert-jan at osgeo.nl> wrote:
>
>> Jody, others,
>>
>>
>>
>>
>>
>>
>>
>> After reading the Google sheet I think we miss a few audiences:
>>
>>
>>
>> 1. I'd extend the "Esri GIS Professional" to "GIS Professional" in
>> general, for 2 reasons:
>>
>> One reason is that there's more in life than ArcGIS and open source:
>> think of Mapinfo, Smallworld, Geomedia and others (with by the way a very
>> different range of companies and ecosystems behind them; Esri does both
>> internationally and locally a great job in creating and maintaining their
>> own, large ecosystem
>>
>>
>>
>> The other reason is that it's good to keep our FOSS4G users "within the
>> family", keeping existing user informed on new exiting possibilities
>> prevents them from switching to ArcGIS or other proprietary products
>>
>>
>>
>> 2. GIS professionals come in 2 main flavours
>>
>> a. Geo-ICT professionals, with focus on the technical side.
>>
>> b. End-users of GIS software for a specific purpose, with a more business
>> oriented goal in mind ("business" as specific work to carry out)
>>
>> I think they require different messages, and perhaps different channels
>>
>>
>>
>> 3. GIS/Geo-ICT consultants.
>>
>> Those beautiful people with a broad insight in both open source and
>> proprietary software for geospatial, and who use their overwhelming
>> knowledge to advise others (private companies as well as government
>> agencies) as in setting up and maintaining a GIS
>>
>>
>>
>>
>>
>>
>>
>> Kind regards,
>>
>>
>>
>> Gert-Jan (Geo-ICT consultant)
>>
>>
>>
>>
>>
>>
>>
>> *Van:* Marketing [mailto:marketing-bounces at lists.osgeo.org] *Namens *Jody
>> Garnett
>> *Verzonden:* woensdag 26 april 2017 18:21
>> *Aan:* OSGeo Marketing
>> *Onderwerp:* [Marketing] visitor journey meeting (all hands on deck)
>>
>>
>>
>> We have an action item to update the visitor journey document, this is
>> currently delaying further work on website wireframes.
>>
>>
>>
>> I spent a lot of today's meeting getting clarifications about intent
>> (since some of the marketing language  is unfamiliar to me and I did not
>> want to do the wrong thing). I expect that Get Interactive has had the same
>> meeting sequentially with Marc, Jeffrey Johnson, and now myself :)
>>
>>
>>
>> Jeffrey you hand an on-boarding meeting scheduled for May 2nd for our new
>> volunteers - can I hijack that to work on this document (since this is
>> literally why we need new volunteers)?
>>
>>
>>
>> ​
>>
>> * Visitor Journey OSGeo v1
>> <https://docs.google.com/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=drive_web>*
>>
>> ​
>>
>> --
>>
>> Jody Garnett
>>
>
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> "Only two things are infinite, the universe and human stupidity, and I'm
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