[Marketing] Website / Rebranding Meeting April 27th Visitor Journey / Logo Design
Jody Garnett
jody.garnett at gmail.com
Thu Apr 27 14:11:17 PDT 2017
Meeting mins are available
<https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit#heading=h.9evavkyajn3z>
from
yesterday (sending to the email list here for the record).
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2017-04-26 Meeting - Visitor Journey | Logo Design
Date: April 26 2017 - 16:00 PM
Agenda
Last Meeting Follow-Up
-
Review: Visitor Journey document.
-
Set up meeting with Harrison Grundy
New Business
-
Milestone: Presentation Initial Branding - Concept & Strategy.
-
Review Wireframes: Interaction Design V2 - moved to next meeting.
-
Request for input: ‘Case Studies’
Attendees
Get Interactive
-
Jeffrey Lasut (Project Owner),
-
Patrick Kepel (Project Manager),
-
Ching Knikkink (Senior Designer)
OSGeo
-
Jody
-
Jeffrey Johnson (technical difficulty)
Minutes
-
Review: Visitor Journey document:
In the latest mail conversation OSGeo stated that the Visitor Journey is
going to be an ongoing process. Review added information by OSGeo.
Link to the Visitor Journey document’:
https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
Review of document with Jody and Patrick:
-
Clarification that this is an ongoing process
-
Should we fill in a guess, or leave blank?
-
Balance between
-
Awareness / Consideration / Evaluation
-
Most content that has been initially written here should be moved
down into adoption
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Adoption
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This is what is easiest to write since it was we focus on
-
Impress / Enthuse / Advocate
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Community development, building
-
JG and JJ: Started filling in the document yesterday
-
JG outlined the academic and outreach stories
-
Needs review from GeoForAll and local chapter volunteers
-
Q: How many people worked on the document?
-
3 to 4 people?
-
Q: How comfortable are we that this document is complete?
-
Most of the ideas are on the table
-
Can be more clearly expressed / with correct technical language
-
Do not think we are missing anything BIG
-
Request review/content from Academic and Local Chapter volunteers
-
Q: Can Get Interactive proceed, or are they going to be stuck waiting
for this document?
-
This spreadsheet is needed to drive wireframe creation
-
Wireframe creation is stuck on this, but there is other work that can
be done while Get Interactive waits
Discussion/Clarifications to help guide OSGeo in filling in this
information:
Stages - for non-community members (example students)
-
Awareness - Consider to use OSGeo projects, go to an OSGeo events
-
Just the knowledge that open source mapping, research tools exist.
-
Bonus if they learn about local chapters, or GeoForAll communities
that can help
-
Adoption - made their decision to use/or are already using open source
for their project or theses
-
What tools we can provide to make this easier
-
GeoForAll can help support them here
-
Ideal Story: Write a thesis using GRASS for analysis, and contribute
a new plugin to GRASS
-
Impress - have so much fun with open source mapping they want to join
OSGeo
-
Presenting papers
-
Telling other other Grad students
Stages - for stakeholders
-
Awareness
-
Check that members are aware of all that OSGeo offers
-
Focused on building connections between OSGeo groups
-
Adoption - how to take part in more OSGeo activities
-
How to encourage stakeholders to participate in OSGeo (rather
-
If you work on a project, how to set up a code sprint
-
If you work on a local chapter, how to join marketing committee
-
Impress
-
Both messager outreach to non-members
-
Promote OSGeo as an organization - name OSGeo as a solution
-
Recruit new members to grow our community
Conversation about terms (see Legend tab of spreadsheet)
-
Which content do we need?
-
Information
-
Things that need to be written
-
Tutorial is a content (could be delivered as a workshop, video,
website, pdf, handout)
-
Examples: Getting Started, FAQ, Project Information, Tutorials, Case
Studies, MOU, Press Release, MOU
-
Which media can we use?
-
Formats
-
Examples: website, offline (brochures, handouts), videos, demos,
magazines, social media
-
Which channels
-
Where the communication occurs
-
The same content can go out on multiple channels - example a press
release on our website and via gisuser
-
Different channels require different media - the same tutorial may
be a PDF on the website, a handout at a conference, and a video
on YouTube.
-
Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
Presentation, Conference Workshop
-
Examples: Website (landing pages), MailChimp (channel for email),
GisUser (channel for press release), Git (channel for code), mailing list
(channel for email)
-
Tools, response and followup:
-
Goal is to create a response in the target audience
-
Follow up email after user has downloaded the software
-
Collecting biz cards at a conference to check back with booth
attendees
-
Create an interaction between events:
-
Download qgis, get an email three days later about a local meetup
in your area, follow up with foss4g news
-
Call-to-Action button on the website (landing page)
Stages - for stakeholders members
-
Awareness
-
Consider to join us (rather than just use our software and materials)
-
You can join a local chapter and take part
-
How to encourage service providers into productive contributors?
-
Do you support open source? Are you sure?
-
Encourage the use of open source you help grow the user community
-
Next level is participating, so open source can be sustainable
-
Adoption
-
How to join a local chapter and help out in your community
-
Impress
-
Having fun? Encourage others to join
-
Burnt out? Encourage others to help
-
Community building, member outreach, join osgeo
-
Set up meeting with Harrison Grundy
Meeting with Harrison Grundy (SAC) to discuss production environment and
LDAP for the website.
-
Milestone: Presentation Initial Branding - Concept & Strategy
Presentation and substantiation on logo design and recommendations.
Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
will be added after presentation.
Notes:
-
Cleanup, blance
-
Good comparison with friendly / competitors for visual comparison
-
Note - update QGIS logo and eclipse Logo for comparison
-
The composition is improved, looking more balanced with the text,
spacing looks good
-
Logo 1 - minimal changes
-
The old one had a gap to be "open"
-
Logo 2 - bring in two colors change from compass rose to compass on rose
-
Logo text looks odd for spacing
-
Logo 3 - bring in two ideas
-
Like the sawtooth effect
-
The combination of compass rose with compass
-
Fits in best with the others
-
Logo 4
-
Change it up more, gradient, mark intermixed with words, breaks up OS
and
-
Logo 5
-
Like a Spirogrpah rendering of the current elements
-
Lots of movement with all the lines
-
The font is clear, legible, with the darker colors
-
Moves away from green
Exploring Logo 3 in other contexts
-
Use a topo to pull out idea of geography for biz card, presentations,
etc…
-
Topo lines comes across as vintage - or steam punk
-
Consider comparison with new qgis logo
-
OSGeo - Educational content
-
This is known as “GeoForAll” so we need a different example
-
Other examples with two words to see line wrapping
-
Silver Sponsor
-
Community Project
-
Still recommend short names for subterms
-
OSGeo - Conference
-
This is known as “FOSS4G” so we need a different example
-
Discussion:
-
Lots of nice elements to steal for sub brands
-
More colors for sub-brands
-
What font? Need to check it is an open font :) A google font…
-
Jody’s notes:
-
remind me to share my sketch templates
-
I like how light bulbs are now icons - and not a real thing anymore)
-
for mission, vision, presentaiton -
https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
-
That "G" looks odd, tried to draw in elements with of an arrow?
-
I think your QGIS logo may be out of date
-
Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
Based on the information given by OSGeo on April 12 2017, adjustments were
made and saved in a new document: ‘interaction Design V2’
Link to ‘Interaction Design V2’:
https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
Action Items
-
Finalize Visitor Journey (OSGeo)
-
Decision making Logo Design (OSGeo)
-
Providing Get Interactive with information for ‘Case Studies’ wireframes
(OSGeo)
-
Share corporate presentation on Core Values etc. with Get Interactive.
-
JL - contact email list to set up a meeting with Harisson Grundy
-
JG - setup a meeting on the visitor journeys
-
JL - Share logo presentation as-is (ask for feedback on the topo
background idea)
-
JG: Anyone want to post these notes...
Next Meeting Agenda Items
-
Discuss input ‘Cases Studies’.
-
Discuss decision Logo OSGeo.
-
Marketing & Collateral for FOSS4G Boston (waiting for Astrid to reply).
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