[Marketing] Logo Design
Cameron Shorter
cameron.shorter at gmail.com
Thu Apr 27 14:30:36 PDT 2017
A comment on logo design:
There are a number of logos that have been created which are based on
the old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
If the old logo changes, then I think it important to consider the
impact of updating all derivative logos.
On 28/4/17 7:11 am, Jody Garnett wrote:
> Meeting mins are available
> <https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit#heading=h.9evavkyajn3z> from
> yesterday (sending to the email list here for the record).
> ----
>
>
> 2017-04-26 Meeting - Visitor Journey | Logo Design
>
>
> Date: April 26 2017 - 16:00 PM
>
>
> Agenda
>
> Last Meeting Follow-Up
>
> *
>
> Review: Visitor Journey document.
>
> *
>
> Set up meeting with Harrison Grundy
>
>
> New Business
>
> *
>
> Milestone: Presentation Initial Branding - Concept & Strategy.
>
> *
>
> Review Wireframes: Interaction Design V2 - moved to next meeting.
>
> *
>
> Request for input: ‘Case Studies’
>
>
> Attendees
>
> Get Interactive
>
> *
>
> Jeffrey Lasut (Project Owner),
>
> *
>
> Patrick Kepel (Project Manager),
>
> *
>
> Ching Knikkink (Senior Designer)
>
>
> OSGeo
>
> *
>
> Jody
>
> *
>
> Jeffrey Johnson (technical difficulty)
>
>
> Minutes
>
> *
>
> Review: Visitor Journey document:
>
>
> In the latest mail conversation OSGeo stated that the Visitor Journey
> is going to be an ongoing process. Review added information by OSGeo.
>
>
> Link to the Visitor Journey document’:
> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>
>
> Review of document with Jody and Patrick:
>
> *
>
> Clarification that this is an ongoing process
>
> o
>
> Should we fill in a guess, or leave blank?
>
> *
>
> Balance between
>
> o
>
> Awareness / Consideration / Evaluation
>
> +
>
> Most content that has been initially written here should
> be moved down into adoption
>
> o
>
> Adoption
>
> +
>
> This is what is easiest to write since it was we focus on
>
> o
>
> Impress / Enthuse / Advocate
>
> +
>
> Community development, building
>
> *
>
> JG and JJ: Started filling in the document yesterday
>
> *
>
> JG outlined the academic and outreach stories
>
> o
>
> Needs review from GeoForAll and local chapter volunteers
>
> *
>
> Q: How many people worked on the document?
>
> o
>
> 3 to 4 people?
>
> *
>
> Q: How comfortable are we that this document is complete?
>
> o
>
> Most of the ideas are on the table
>
> o
>
> Can be more clearly expressed / with correct technical language
>
> o
>
> Do not think we are missing anything BIG
>
> o
>
> Request review/content from Academic and Local Chapter volunteers
>
> *
>
> Q: Can Get Interactive proceed, or are they going to be stuck
> waiting for this document?
>
> o
>
> This spreadsheet is needed to drive wireframe creation
>
> o
>
> Wireframe creation is stuck on this, but there is other work
> that can be done while Get Interactive waits
>
>
> Discussion/Clarifications to help guide OSGeo in filling in this
> information:
>
>
> Stages - for non-community members (example students)
>
> *
>
> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>
> o
>
> Just the knowledge that open source mapping, research tools exist.
>
> o
>
> Bonus if they learn about local chapters, or GeoForAll
> communities that can help
>
> *
>
> Adoption - made their decision to use/or are already using open
> source for their project or theses
>
> o
>
> What tools we can provide to make this easier
>
> o
>
> GeoForAll can help support them here
>
> o
>
> Ideal Story: Write a thesis using GRASS for analysis, and
> contribute a new plugin to GRASS
>
> *
>
> Impress - have so much fun with open source mapping they want to
> join OSGeo
>
> o
>
> Presenting papers
>
> o
>
> Telling other other Grad students
>
>
> Stages - for stakeholders
>
> *
>
> Awareness
>
> o
>
> Check that members are aware of all that OSGeo offers
>
> o
>
> Focused on building connections between OSGeo groups
>
> *
>
> Adoption - how to take part in more OSGeo activities
>
> o
>
> How to encourage stakeholders to participate in OSGeo (rather
>
> o
>
> If you work on a project, how to set up a code sprint
>
> o
>
> If you work on a local chapter, how to join marketing committee
>
> *
>
> Impress
>
> o
>
> Both messager outreach to non-members
>
> o
>
> Promote OSGeo as an organization - name OSGeo as a solution
>
> o
>
> Recruit new members to grow our community
>
>
> Conversation about terms (see Legend tab of spreadsheet)
>
> *
>
> Which content do we need?
>
> o
>
> Information
>
> o
>
> Things that need to be written
>
> o
>
> Tutorial is a content (could be delivered as a workshop,
> video, website, pdf, handout)
>
> o
>
> Examples: Getting Started, FAQ, Project Information,
> Tutorials, Case Studies, MOU, Press Release, MOU
>
> *
>
> Which media can we use?
>
> o
>
> Formats
>
> o
>
> Examples: website, offline (brochures, handouts), videos,
> demos, magazines, social media
>
> *
>
> Which channels
>
> o
>
> Where the communication occurs
>
> o
>
> The same content can go out on multiple channels - example a
> press release on our website and via gisuser
>
> o
>
> Different channels require different media - the same
> tutorial may be a PDF on the website, a handout at a
> conference, and a video on YouTube.
>
> o
>
> Website, Twitter, Facebook, Linkedin, Conference Booth,
> Conference Presentation, Conference Workshop
>
> o
>
> Examples: Website (landing pages), MailChimp (channel for
> email), GisUser (channel for press release), Git (channel for
> code), mailing list (channel for email)
>
> *
>
> Tools, response and followup:
>
> o
>
> Goal is to create a response in the target audience
>
> o
>
> Follow up email after user has downloaded the software
>
> o
>
> Collecting biz cards at a conference to check back with booth
> attendees
>
> o
>
> Create an interaction between events:
>
> +
>
> Download qgis, get an email three days later about a local
> meetup in your area, follow up with foss4g news
>
> o
>
> Call-to-Action button on the website (landing page)
>
>
> Stages - for stakeholders members
>
> *
>
> Awareness
>
> o
>
> Consider to join us (rather than just use our software and
> materials)
>
> o
>
> You can join a local chapter and take part
>
> o
>
> How to encourage service providers into productive contributors?
>
> o
>
> Do you support open source? Are you sure?
>
> +
>
> Encourage the use of open source you help grow the user
> community
>
> +
>
> Next level is participating, so open source can be sustainable
>
> *
>
> Adoption
>
> o
>
> How to join a local chapter and help out in your community
>
> *
>
> Impress
>
> o
>
> Having fun? Encourage others to join
>
> o
>
> Burnt out? Encourage others to help
>
> o
>
> Community building, member outreach, join osgeo
>
>
> *
>
> Set up meeting with Harrison Grundy
>
> Meeting with Harrison Grundy (SAC) to discuss production environment
> and LDAP for the website.
>
>
> *
>
> Milestone: Presentation Initial Branding - Concept & Strategy
>
> Presentation and substantiation on logo design and recommendations.
>
> Link to document: ‘Presentation Initial Branding - Concept &
> Strategy’’ will be added after presentation.
>
>
> Notes:
>
> *
>
> Cleanup, blance
>
> *
>
> Good comparison with friendly / competitors for visual comparison
>
> o
>
> Note - update QGIS logo and eclipse Logo for comparison
>
> o
>
> The composition is improved, looking more balanced with the
> text, spacing looks good
>
> *
>
> Logo 1 - minimal changes
>
> o
>
> The old one had a gap to be "open"
>
> *
>
> Logo 2 - bring in two colors change from compass rose to compass
> on rose
>
> o
>
> Logo text looks odd for spacing
>
> *
>
> Logo 3 - bring in two ideas
>
> o
>
> Like the sawtooth effect
>
> o
>
> The combination of compass rose with compass
>
> o
>
> Fits in best with the others
>
> *
>
> Logo 4
>
> o
>
> Change it up more, gradient, mark intermixed with words,
> breaks up OS and
>
> *
>
> Logo 5
>
> o
>
> Like a Spirogrpah rendering of the current elements
>
> o
>
> Lots of movement with all the lines
>
> o
>
> The font is clear, legible, with the darker colors
>
> o
>
> Moves away from green
>
>
> Exploring Logo 3 in other contexts
>
> *
>
> Use a topo to pull out idea of geography for biz card,
> presentations, etc…
>
> *
>
> Topo lines comes across as vintage - or steam punk
>
> *
>
> Consider comparison with new qgis logo
>
> *
>
> OSGeo - Educational content
>
> o
>
> This is known as “GeoForAll” so we need a different example
>
> o
>
> Other examples with two words to see line wrapping
>
> +
>
> Silver Sponsor
>
> +
>
> Community Project
>
> o
>
> Still recommend short names for subterms
>
> *
>
> OSGeo - Conference
>
> o
>
> This is known as “FOSS4G” so we need a different example
>
> *
>
> Discussion:
>
> o
>
> Lots of nice elements to steal for sub brands
>
> o
>
> More colors for sub-brands
>
> o
>
> What font? Need to check it is an open font :) A google font…
>
> *
>
>
>
> Jody’s notes:
>
> *
>
> remind me to share my sketch templates
>
> *
>
> I like how light bulbs are now icons - and not a real thing anymore)
>
> *
>
> for mission, vision, presentaiton -
> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>
> *
>
> That "G" looks odd, tried to draw in elements with of an arrow?
>
> *
>
> I think your QGIS logo may be out of date
>
>
>
> *
>
> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>
> Based on the information given by OSGeo on April 12 2017, adjustments
> were made and saved in a new document: ‘interaction Design V2’
>
> Link to ‘Interaction Design V2’:
> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>
>
> Action Items
>
> *
>
> Finalize Visitor Journey (OSGeo)
>
> *
>
> Decision making Logo Design (OSGeo)
>
> *
>
> Providing Get Interactive with information for ‘Case Studies’
> wireframes (OSGeo)
>
> *
>
> Share corporate presentation on Core Values etc. with Get Interactive.
>
> *
>
> JL - contact email list to set up a meeting with Harisson Grundy
>
> *
>
> JG - setup a meeting on the visitor journeys
>
> *
>
> JL - Share logo presentation as-is (ask for feedback on the topo
> background idea)
>
> *
>
> JG: Anyone want to post these notes...
>
>
> Next Meeting Agenda Items
>
> *
>
> Discuss input ‘Cases Studies’.
>
> *
>
> Discuss decision Logo OSGeo.
>
> *
>
> Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
> reply).
>
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter
M +61 419 142 254
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