[Marketing] Logo Design

Jeffrey Johnson ortelius at gmail.com
Thu Apr 27 14:56:52 PDT 2017


These derivative logos are included in the scope of work.

On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> A comment on logo design:
>
> There are a number of logos that have been created which are based on the
> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>
> If the old logo changes, then I think it important to consider the impact
> of updating all derivative logos.
>
> On 28/4/17 7:11 am, Jody Garnett wrote:
>
> Meeting mins are available
> <https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit#heading=h.9evavkyajn3z> from
> yesterday (sending to the email list here for the record).
> ----
> 2017-04-26 Meeting - Visitor Journey | Logo Design
>
> Date: April 26 2017 - 16:00 PM
> Agenda
>
> Last Meeting Follow-Up
>
>    -
>
>    Review: Visitor Journey document.
>    -
>
>    Set up meeting with Harrison Grundy
>
>
> New Business
>
>    -
>
>    Milestone: Presentation Initial Branding - Concept & Strategy.
>    -
>
>    Review Wireframes: Interaction Design V2 - moved to next meeting.
>    -
>
>    Request for input: ‘Case Studies’
>
>
> Attendees
>
> Get Interactive
>
>    -
>
>    Jeffrey Lasut (Project Owner),
>    -
>
>    Patrick Kepel (Project Manager),
>    -
>
>    Ching Knikkink (Senior Designer)
>
>
> OSGeo
>
>    -
>
>    Jody
>    -
>
>    Jeffrey Johnson (technical difficulty)
>
> Minutes
>
>    -
>
>    Review: Visitor Journey document:
>
>
> In the latest mail conversation OSGeo stated that the Visitor Journey is
> going to be an ongoing process. Review added information by OSGeo.
>
> Link to the Visitor Journey document’:
> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>
> Review of document with Jody and Patrick:
>
>    -
>
>    Clarification that this is an ongoing process
>    -
>
>       Should we fill in a guess, or leave blank?
>       -
>
>    Balance between
>    -
>
>       Awareness / Consideration / Evaluation
>       -
>
>          Most content that has been initially written here should be
>          moved down into adoption
>          -
>
>       Adoption
>       -
>
>          This is what is easiest to write since it was we focus on
>          -
>
>       Impress / Enthuse / Advocate
>       -
>
>          Community development, building
>          -
>
>    JG and JJ: Started filling in the document yesterday
>    -
>
>    JG outlined the academic and outreach stories
>    -
>
>       Needs review from GeoForAll and local chapter volunteers
>       -
>
>    Q: How many people worked on the document?
>    -
>
>       3 to 4 people?
>       -
>
>    Q: How comfortable are we that this document is complete?
>    -
>
>       Most of the ideas are on the table
>       -
>
>       Can be more clearly expressed / with correct technical language
>       -
>
>       Do not think we are missing anything BIG
>       -
>
>       Request review/content from Academic and Local Chapter volunteers
>       -
>
>    Q: Can Get Interactive proceed, or are they going to be stuck waiting
>    for this document?
>    -
>
>       This spreadsheet is needed to drive wireframe creation
>       -
>
>       Wireframe creation is stuck on this, but there is other work that
>       can be done while Get Interactive waits
>
>
> Discussion/Clarifications to help guide OSGeo in filling in this
> information:
>
> Stages - for non-community members (example students)
>
>    -
>
>    Awareness - Consider to use OSGeo projects, go to an OSGeo events
>    -
>
>       Just the knowledge that open source mapping, research tools exist.
>       -
>
>       Bonus if they learn about local chapters, or GeoForAll communities
>       that can help
>       -
>
>    Adoption - made their decision to use/or are already using open source
>    for their project or theses
>    -
>
>       What tools we can provide to make this easier
>       -
>
>       GeoForAll can help support them here
>       -
>
>       Ideal Story: Write a thesis using GRASS for analysis, and
>       contribute a new plugin to GRASS
>       -
>
>    Impress - have so much fun with open source mapping they want to join
>    OSGeo
>    -
>
>       Presenting papers
>       -
>
>       Telling other other Grad students
>
>
> Stages - for stakeholders
>
>    -
>
>    Awareness
>    -
>
>       Check that members are aware of all that OSGeo offers
>       -
>
>       Focused on building connections between OSGeo groups
>       -
>
>    Adoption - how to take part in more OSGeo activities
>    -
>
>       How to encourage stakeholders to participate in OSGeo (rather
>       -
>
>       If you work on a project, how to set up a code sprint
>       -
>
>       If you work on a local chapter, how to join marketing committee
>       -
>
>    Impress
>    -
>
>       Both messager outreach to non-members
>       -
>
>       Promote OSGeo as an organization - name OSGeo as a solution
>       -
>
>       Recruit new members to grow our community
>
>
> Conversation about terms (see Legend tab of spreadsheet)
>
>    -
>
>    Which content do we need?
>    -
>
>       Information
>       -
>
>       Things that need to be written
>       -
>
>       Tutorial is a content (could be delivered as a workshop, video,
>       website, pdf, handout)
>       -
>
>       Examples: Getting Started, FAQ, Project Information, Tutorials,
>       Case Studies, MOU, Press Release, MOU
>       -
>
>    Which media can we use?
>    -
>
>       Formats
>       -
>
>       Examples: website, offline (brochures, handouts), videos, demos,
>       magazines, social media
>       -
>
>    Which channels
>    -
>
>       Where the communication occurs
>       -
>
>       The same content can go out on multiple channels - example a press
>       release on our website and via gisuser
>       -
>
>       Different channels require different media  - the same tutorial may
>       be a PDF on the website, a handout at a conference, and a video on YouTube.
>       -
>
>       Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>       Presentation, Conference Workshop
>       -
>
>       Examples: Website (landing pages), MailChimp (channel for email),
>       GisUser (channel for press release), Git (channel for code), mailing list
>       (channel for email)
>       -
>
>    Tools, response and followup:
>    -
>
>       Goal is to create a response in the target audience
>       -
>
>       Follow up email after user has downloaded the software
>       -
>
>       Collecting biz cards at a conference to check back with booth
>       attendees
>       -
>
>       Create an interaction between events:
>       -
>
>          Download qgis, get an email three days later about a local
>          meetup in your area, follow up with foss4g news
>          -
>
>       Call-to-Action button on the website (landing page)
>
>
> Stages - for stakeholders members
>
>    -
>
>    Awareness
>    -
>
>       Consider to join us (rather than just use our software and
>       materials)
>       -
>
>       You can join a local chapter and take part
>       -
>
>       How to encourage service providers into productive contributors?
>       -
>
>       Do you support open source? Are you sure?
>       -
>
>          Encourage the use of open source you help grow the user community
>          -
>
>          Next level is participating, so open source can be sustainable
>          -
>
>    Adoption
>    -
>
>       How to join a local chapter and help out in your community
>       -
>
>    Impress
>    -
>
>       Having fun? Encourage others to join
>       -
>
>       Burnt out? Encourage others to help
>       -
>
>       Community building, member outreach, join osgeo
>
>
>
>    -
>
>    Set up meeting with Harrison Grundy
>
> Meeting with Harrison Grundy (SAC) to discuss production environment and
> LDAP for the website.
>
>
>    -
>
>    Milestone: Presentation Initial Branding - Concept & Strategy
>
> Presentation and substantiation on logo design and recommendations.
>
> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
> will be added after presentation.
>
> Notes:
>
>    -
>
>    Cleanup, blance
>    -
>
>    Good comparison with friendly / competitors for visual comparison
>    -
>
>       Note - update QGIS logo and eclipse Logo for comparison
>       -
>
>       The composition is improved, looking more balanced with the text,
>       spacing looks good
>       -
>
>    Logo 1 - minimal changes
>    -
>
>       The old one had a gap to be "open"
>       -
>
>    Logo 2 - bring in two colors change from compass rose to compass on
>    rose
>    -
>
>       Logo text looks odd for spacing
>       -
>
>    Logo 3 - bring in two ideas
>    -
>
>       Like the sawtooth effect
>       -
>
>       The combination of compass rose with compass
>       -
>
>       Fits in best with the others
>       -
>
>    Logo 4
>    -
>
>       Change it up more, gradient, mark intermixed with words, breaks up
>       OS and
>       -
>
>    Logo 5
>    -
>
>       Like a Spirogrpah rendering of the current elements
>       -
>
>       Lots of movement with all the lines
>       -
>
>       The font is clear, legible, with the darker colors
>       -
>
>       Moves away from green
>
>
> Exploring Logo 3 in other contexts
>
>    -
>
>    Use a topo to pull out idea of geography for biz card, presentations,
>    etc…
>    -
>
>    Topo lines comes across as vintage - or steam punk
>    -
>
>    Consider comparison with new qgis logo
>    -
>
>    OSGeo - Educational content
>    -
>
>       This is known as “GeoForAll” so we need a different example
>       -
>
>       Other examples with two words to see line wrapping
>       -
>
>          Silver Sponsor
>          -
>
>          Community Project
>          -
>
>       Still recommend short names for subterms
>       -
>
>    OSGeo - Conference
>    -
>
>       This is known as “FOSS4G” so we need a different example
>       -
>
>    Discussion:
>    -
>
>       Lots of nice elements to steal for sub brands
>       -
>
>       More colors for sub-brands
>       -
>
>       What font? Need to check it is an open font :) A google font…
>
>
>    -
>
>
> Jody’s notes:
>
>    -
>
>    remind me to share my sketch templates
>    -
>
>    I like how light bulbs are now icons - and not a real thing anymore)
>    -
>
>    for mission, vision, presentaiton -
>    https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>    -
>
>    That "G" looks odd, tried to draw in elements with of an arrow?
>    -
>
>    I think your QGIS logo may be out of date
>
>
>
>
>    -
>
>    Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>
> Based on the information given by OSGeo on April 12 2017, adjustments were
> made and saved in a new document: ‘interaction Design V2’
>
> Link to ‘Interaction Design V2’:
> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
> Action Items
>
>    -
>
>    Finalize Visitor Journey (OSGeo)
>    -
>
>    Decision making Logo Design (OSGeo)
>    -
>
>    Providing Get Interactive with information for ‘Case Studies’
>    wireframes (OSGeo)
>    -
>
>    Share corporate presentation on Core Values etc. with Get Interactive.
>
>
>    -
>
>    JL - contact email list to set up a meeting with Harisson Grundy
>    -
>
>    JG - setup a meeting on the visitor journeys
>    -
>
>    JL - Share logo presentation as-is (ask for feedback on the topo
>    background idea)
>    -
>
>    JG: Anyone want to post these notes...
>
> Next Meeting Agenda Items
>
>    -
>
>    Discuss input ‘Cases Studies’.
>    -
>
>    Discuss decision Logo OSGeo.
>    -
>
>    Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to
>    reply).
>
>
>
> _______________________________________________
> Marketing mailing listMarketing at lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing
>
>
> --
> Cameron Shorter
> M +61 419 142 254
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
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