[Marketing] Logo Design
Jeffrey Johnson
ortelius at gmail.com
Thu Apr 27 14:56:52 PDT 2017
These derivative logos are included in the scope of work.
On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
wrote:
> A comment on logo design:
>
> There are a number of logos that have been created which are based on the
> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>
> If the old logo changes, then I think it important to consider the impact
> of updating all derivative logos.
>
> On 28/4/17 7:11 am, Jody Garnett wrote:
>
> Meeting mins are available
> <https://docs.google.com/document/d/1-0I-8svyRzZG8bs9ygnQCfovYvejS-SIDnqbscYifNY/edit#heading=h.9evavkyajn3z> from
> yesterday (sending to the email list here for the record).
> ----
> 2017-04-26 Meeting - Visitor Journey | Logo Design
>
> Date: April 26 2017 - 16:00 PM
> Agenda
>
> Last Meeting Follow-Up
>
> -
>
> Review: Visitor Journey document.
> -
>
> Set up meeting with Harrison Grundy
>
>
> New Business
>
> -
>
> Milestone: Presentation Initial Branding - Concept & Strategy.
> -
>
> Review Wireframes: Interaction Design V2 - moved to next meeting.
> -
>
> Request for input: ‘Case Studies’
>
>
> Attendees
>
> Get Interactive
>
> -
>
> Jeffrey Lasut (Project Owner),
> -
>
> Patrick Kepel (Project Manager),
> -
>
> Ching Knikkink (Senior Designer)
>
>
> OSGeo
>
> -
>
> Jody
> -
>
> Jeffrey Johnson (technical difficulty)
>
> Minutes
>
> -
>
> Review: Visitor Journey document:
>
>
> In the latest mail conversation OSGeo stated that the Visitor Journey is
> going to be an ongoing process. Review added information by OSGeo.
>
> Link to the Visitor Journey document’:
> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>
> Review of document with Jody and Patrick:
>
> -
>
> Clarification that this is an ongoing process
> -
>
> Should we fill in a guess, or leave blank?
> -
>
> Balance between
> -
>
> Awareness / Consideration / Evaluation
> -
>
> Most content that has been initially written here should be
> moved down into adoption
> -
>
> Adoption
> -
>
> This is what is easiest to write since it was we focus on
> -
>
> Impress / Enthuse / Advocate
> -
>
> Community development, building
> -
>
> JG and JJ: Started filling in the document yesterday
> -
>
> JG outlined the academic and outreach stories
> -
>
> Needs review from GeoForAll and local chapter volunteers
> -
>
> Q: How many people worked on the document?
> -
>
> 3 to 4 people?
> -
>
> Q: How comfortable are we that this document is complete?
> -
>
> Most of the ideas are on the table
> -
>
> Can be more clearly expressed / with correct technical language
> -
>
> Do not think we are missing anything BIG
> -
>
> Request review/content from Academic and Local Chapter volunteers
> -
>
> Q: Can Get Interactive proceed, or are they going to be stuck waiting
> for this document?
> -
>
> This spreadsheet is needed to drive wireframe creation
> -
>
> Wireframe creation is stuck on this, but there is other work that
> can be done while Get Interactive waits
>
>
> Discussion/Clarifications to help guide OSGeo in filling in this
> information:
>
> Stages - for non-community members (example students)
>
> -
>
> Awareness - Consider to use OSGeo projects, go to an OSGeo events
> -
>
> Just the knowledge that open source mapping, research tools exist.
> -
>
> Bonus if they learn about local chapters, or GeoForAll communities
> that can help
> -
>
> Adoption - made their decision to use/or are already using open source
> for their project or theses
> -
>
> What tools we can provide to make this easier
> -
>
> GeoForAll can help support them here
> -
>
> Ideal Story: Write a thesis using GRASS for analysis, and
> contribute a new plugin to GRASS
> -
>
> Impress - have so much fun with open source mapping they want to join
> OSGeo
> -
>
> Presenting papers
> -
>
> Telling other other Grad students
>
>
> Stages - for stakeholders
>
> -
>
> Awareness
> -
>
> Check that members are aware of all that OSGeo offers
> -
>
> Focused on building connections between OSGeo groups
> -
>
> Adoption - how to take part in more OSGeo activities
> -
>
> How to encourage stakeholders to participate in OSGeo (rather
> -
>
> If you work on a project, how to set up a code sprint
> -
>
> If you work on a local chapter, how to join marketing committee
> -
>
> Impress
> -
>
> Both messager outreach to non-members
> -
>
> Promote OSGeo as an organization - name OSGeo as a solution
> -
>
> Recruit new members to grow our community
>
>
> Conversation about terms (see Legend tab of spreadsheet)
>
> -
>
> Which content do we need?
> -
>
> Information
> -
>
> Things that need to be written
> -
>
> Tutorial is a content (could be delivered as a workshop, video,
> website, pdf, handout)
> -
>
> Examples: Getting Started, FAQ, Project Information, Tutorials,
> Case Studies, MOU, Press Release, MOU
> -
>
> Which media can we use?
> -
>
> Formats
> -
>
> Examples: website, offline (brochures, handouts), videos, demos,
> magazines, social media
> -
>
> Which channels
> -
>
> Where the communication occurs
> -
>
> The same content can go out on multiple channels - example a press
> release on our website and via gisuser
> -
>
> Different channels require different media - the same tutorial may
> be a PDF on the website, a handout at a conference, and a video on YouTube.
> -
>
> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
> Presentation, Conference Workshop
> -
>
> Examples: Website (landing pages), MailChimp (channel for email),
> GisUser (channel for press release), Git (channel for code), mailing list
> (channel for email)
> -
>
> Tools, response and followup:
> -
>
> Goal is to create a response in the target audience
> -
>
> Follow up email after user has downloaded the software
> -
>
> Collecting biz cards at a conference to check back with booth
> attendees
> -
>
> Create an interaction between events:
> -
>
> Download qgis, get an email three days later about a local
> meetup in your area, follow up with foss4g news
> -
>
> Call-to-Action button on the website (landing page)
>
>
> Stages - for stakeholders members
>
> -
>
> Awareness
> -
>
> Consider to join us (rather than just use our software and
> materials)
> -
>
> You can join a local chapter and take part
> -
>
> How to encourage service providers into productive contributors?
> -
>
> Do you support open source? Are you sure?
> -
>
> Encourage the use of open source you help grow the user community
> -
>
> Next level is participating, so open source can be sustainable
> -
>
> Adoption
> -
>
> How to join a local chapter and help out in your community
> -
>
> Impress
> -
>
> Having fun? Encourage others to join
> -
>
> Burnt out? Encourage others to help
> -
>
> Community building, member outreach, join osgeo
>
>
>
> -
>
> Set up meeting with Harrison Grundy
>
> Meeting with Harrison Grundy (SAC) to discuss production environment and
> LDAP for the website.
>
>
> -
>
> Milestone: Presentation Initial Branding - Concept & Strategy
>
> Presentation and substantiation on logo design and recommendations.
>
> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
> will be added after presentation.
>
> Notes:
>
> -
>
> Cleanup, blance
> -
>
> Good comparison with friendly / competitors for visual comparison
> -
>
> Note - update QGIS logo and eclipse Logo for comparison
> -
>
> The composition is improved, looking more balanced with the text,
> spacing looks good
> -
>
> Logo 1 - minimal changes
> -
>
> The old one had a gap to be "open"
> -
>
> Logo 2 - bring in two colors change from compass rose to compass on
> rose
> -
>
> Logo text looks odd for spacing
> -
>
> Logo 3 - bring in two ideas
> -
>
> Like the sawtooth effect
> -
>
> The combination of compass rose with compass
> -
>
> Fits in best with the others
> -
>
> Logo 4
> -
>
> Change it up more, gradient, mark intermixed with words, breaks up
> OS and
> -
>
> Logo 5
> -
>
> Like a Spirogrpah rendering of the current elements
> -
>
> Lots of movement with all the lines
> -
>
> The font is clear, legible, with the darker colors
> -
>
> Moves away from green
>
>
> Exploring Logo 3 in other contexts
>
> -
>
> Use a topo to pull out idea of geography for biz card, presentations,
> etc…
> -
>
> Topo lines comes across as vintage - or steam punk
> -
>
> Consider comparison with new qgis logo
> -
>
> OSGeo - Educational content
> -
>
> This is known as “GeoForAll” so we need a different example
> -
>
> Other examples with two words to see line wrapping
> -
>
> Silver Sponsor
> -
>
> Community Project
> -
>
> Still recommend short names for subterms
> -
>
> OSGeo - Conference
> -
>
> This is known as “FOSS4G” so we need a different example
> -
>
> Discussion:
> -
>
> Lots of nice elements to steal for sub brands
> -
>
> More colors for sub-brands
> -
>
> What font? Need to check it is an open font :) A google font…
>
>
> -
>
>
> Jody’s notes:
>
> -
>
> remind me to share my sketch templates
> -
>
> I like how light bulbs are now icons - and not a real thing anymore)
> -
>
> for mission, vision, presentaiton -
> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
> -
>
> That "G" looks odd, tried to draw in elements with of an arrow?
> -
>
> I think your QGIS logo may be out of date
>
>
>
>
> -
>
> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>
> Based on the information given by OSGeo on April 12 2017, adjustments were
> made and saved in a new document: ‘interaction Design V2’
>
> Link to ‘Interaction Design V2’:
> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
> Action Items
>
> -
>
> Finalize Visitor Journey (OSGeo)
> -
>
> Decision making Logo Design (OSGeo)
> -
>
> Providing Get Interactive with information for ‘Case Studies’
> wireframes (OSGeo)
> -
>
> Share corporate presentation on Core Values etc. with Get Interactive.
>
>
> -
>
> JL - contact email list to set up a meeting with Harisson Grundy
> -
>
> JG - setup a meeting on the visitor journeys
> -
>
> JL - Share logo presentation as-is (ask for feedback on the topo
> background idea)
> -
>
> JG: Anyone want to post these notes...
>
> Next Meeting Agenda Items
>
> -
>
> Discuss input ‘Cases Studies’.
> -
>
> Discuss decision Logo OSGeo.
> -
>
> Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
> reply).
>
>
>
> _______________________________________________
> Marketing mailing listMarketing at lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing
>
>
> --
> Cameron Shorter
> M +61 419 142 254
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
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