[Marketing] Logo Design

[Jeffrey Johnson]

Or I should say a set of guidelines for how derivative logos should
look and follow the brand. This is applicable for local chapters too
(i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)

On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius at gmail.com> wrote:
> These derivative logos are included in the scope of work.
>
> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
> wrote:
>>
>> A comment on logo design:
>>
>> There are a number of logos that have been created which are based on the
>> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>>
>> If the old logo changes, then I think it important to consider the impact
>> of updating all derivative logos.
>>
>>
>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>
>> Meeting mins are available from yesterday (sending to the email list here
>> for the record).
>> ----
>>
>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>
>>
>> Date: April 26 2017 - 16:00 PM
>>
>> Agenda
>>
>> Last Meeting Follow-Up
>>
>> Review: Visitor Journey document.
>>
>> Set up meeting with Harrison Grundy
>>
>>
>> New Business
>>
>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>
>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>
>> Request for input: ‘Case Studies’
>>
>>
>> Attendees
>>
>> Get Interactive
>>
>> Jeffrey Lasut (Project Owner),
>>
>> Patrick Kepel (Project Manager),
>>
>> Ching Knikkink (Senior Designer)
>>
>>
>> OSGeo
>>
>> Jody
>>
>> Jeffrey Johnson (technical difficulty)
>>
>> Minutes
>>
>> Review: Visitor Journey document:
>>
>>
>> In the latest mail conversation OSGeo stated that the Visitor Journey is
>> going to be an ongoing process. Review added information by OSGeo.
>>
>>
>> Link to the Visitor Journey document’:
>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>
>>
>> Review of document with Jody and Patrick:
>>
>> Clarification that this is an ongoing process
>>
>> Should we fill in a guess, or leave blank?
>>
>> Balance between
>>
>> Awareness / Consideration / Evaluation
>>
>> Most content that has been initially written here should be moved down
>> into adoption
>>
>> Adoption
>>
>> This is what is easiest to write since it was we focus on
>>
>> Impress / Enthuse / Advocate
>>
>> Community development, building
>>
>> JG and JJ: Started filling in the document yesterday
>>
>> JG outlined the academic and outreach stories
>>
>> Needs review from GeoForAll and local chapter volunteers
>>
>> Q: How many people worked on the document?
>>
>> 3 to 4 people?
>>
>> Q: How comfortable are we that this document is complete?
>>
>> Most of the ideas are on the table
>>
>> Can be more clearly expressed / with correct technical language
>>
>> Do not think we are missing anything BIG
>>
>> Request review/content from Academic and Local Chapter volunteers
>>
>> Q: Can Get Interactive proceed, or are they going to be stuck waiting for
>> this document?
>>
>> This spreadsheet is needed to drive wireframe creation
>>
>> Wireframe creation is stuck on this, but there is other work that can be
>> done while Get Interactive waits
>>
>>
>> Discussion/Clarifications to help guide OSGeo in filling in this
>> information:
>>
>>
>> Stages - for non-community members (example students)
>>
>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>
>> Just the knowledge that open source mapping, research tools exist.
>>
>> Bonus if they learn about local chapters, or GeoForAll communities that
>> can help
>>
>> Adoption - made their decision to use/or are already using open source for
>> their project or theses
>>
>> What tools we can provide to make this easier
>>
>> GeoForAll can help support them here
>>
>> Ideal Story: Write a thesis using GRASS for analysis, and contribute a new
>> plugin to GRASS
>>
>> Impress - have so much fun with open source mapping they want to join
>> OSGeo
>>
>> Presenting papers
>>
>> Telling other other Grad students
>>
>>
>> Stages - for stakeholders
>>
>> Awareness
>>
>> Check that members are aware of all that OSGeo offers
>>
>> Focused on building connections between OSGeo groups
>>
>> Adoption - how to take part in more OSGeo activities
>>
>> How to encourage stakeholders to participate in OSGeo (rather
>>
>> If you work on a project, how to set up a code sprint
>>
>> If you work on a local chapter, how to join marketing committee
>>
>> Impress
>>
>> Both messager outreach to non-members
>>
>> Promote OSGeo as an organization - name OSGeo as a solution
>>
>> Recruit new members to grow our community
>>
>>
>> Conversation about terms (see Legend tab of spreadsheet)
>>
>> Which content do we need?
>>
>> Information
>>
>> Things that need to be written
>>
>> Tutorial is a content (could be delivered as a workshop, video, website,
>> pdf, handout)
>>
>> Examples: Getting Started, FAQ, Project Information, Tutorials, Case
>> Studies, MOU, Press Release, MOU
>>
>> Which media can we use?
>>
>> Formats
>>
>> Examples: website, offline (brochures, handouts), videos, demos,
>> magazines, social media
>>
>> Which channels
>>
>> Where the communication occurs
>>
>> The same content can go out on multiple channels - example a press release
>> on our website and via gisuser
>>
>> Different channels require different media  - the same tutorial may be a
>> PDF on the website, a handout at a conference, and a video on YouTube.
>>
>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>> Presentation, Conference Workshop
>>
>> Examples: Website (landing pages), MailChimp (channel for email), GisUser
>> (channel for press release), Git (channel for code), mailing list (channel
>> for email)
>>
>> Tools, response and followup:
>>
>> Goal is to create a response in the target audience
>>
>> Follow up email after user has downloaded the software
>>
>> Collecting biz cards at a conference to check back with booth attendees
>>
>> Create an interaction between events:
>>
>> Download qgis, get an email three days later about a local meetup in your
>> area, follow up with foss4g news
>>
>> Call-to-Action button on the website (landing page)
>>
>>
>> Stages - for stakeholders members
>>
>> Awareness
>>
>> Consider to join us (rather than just use our software and materials)
>>
>> You can join a local chapter and take part
>>
>> How to encourage service providers into productive contributors?
>>
>> Do you support open source? Are you sure?
>>
>> Encourage the use of open source you help grow the user community
>>
>> Next level is participating, so open source can be sustainable
>>
>> Adoption
>>
>> How to join a local chapter and help out in your community
>>
>> Impress
>>
>> Having fun? Encourage others to join
>>
>> Burnt out? Encourage others to help
>>
>> Community building, member outreach, join osgeo
>>
>>
>> Set up meeting with Harrison Grundy
>>
>> Meeting with Harrison Grundy (SAC) to discuss production environment and
>> LDAP for the website.
>>
>>
>> Milestone: Presentation Initial Branding - Concept & Strategy
>>
>> Presentation and substantiation on logo design and recommendations.
>>
>> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
>> will be added after presentation.
>>
>>
>> Notes:
>>
>> Cleanup, blance
>>
>> Good comparison with friendly / competitors for visual comparison
>>
>> Note - update QGIS logo and eclipse Logo for comparison
>>
>> The composition is improved, looking more balanced with the text, spacing
>> looks good
>>
>> Logo 1 - minimal changes
>>
>> The old one had a gap to be "open"
>>
>> Logo 2 - bring in two colors change from compass rose to compass on rose
>>
>> Logo text looks odd for spacing
>>
>> Logo 3 - bring in two ideas
>>
>> Like the sawtooth effect
>>
>> The combination of compass rose with compass
>>
>> Fits in best with the others
>>
>> Logo 4
>>
>> Change it up more, gradient, mark intermixed with words, breaks up OS and
>>
>> Logo 5
>>
>> Like a Spirogrpah rendering of the current elements
>>
>> Lots of movement with all the lines
>>
>> The font is clear, legible, with the darker colors
>>
>> Moves away from green
>>
>>
>> Exploring Logo 3 in other contexts
>>
>> Use a topo to pull out idea of geography for biz card, presentations, etc…
>>
>> Topo lines comes across as vintage - or steam punk
>>
>> Consider comparison with new qgis logo
>>
>> OSGeo - Educational content
>>
>> This is known as “GeoForAll” so we need a different example
>>
>> Other examples with two words to see line wrapping
>>
>> Silver Sponsor
>>
>> Community Project
>>
>> Still recommend short names for subterms
>>
>> OSGeo - Conference
>>
>> This is known as “FOSS4G” so we need a different example
>>
>> Discussion:
>>
>> Lots of nice elements to steal for sub brands
>>
>> More colors for sub-brands
>>
>> What font? Need to check it is an open font :) A google font…
>>
>>
>>
>> Jody’s notes:
>>
>> remind me to share my sketch templates
>>
>> I like how light bulbs are now icons - and not a real thing anymore)
>>
>> for mission, vision, presentaiton -
>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>
>> That "G" looks odd, tried to draw in elements with of an arrow?
>>
>> I think your QGIS logo may be out of date
>>
>>
>>
>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>
>> Based on the information given by OSGeo on April 12 2017, adjustments were
>> made and saved in a new document: ‘interaction Design V2’
>>
>> Link to ‘Interaction Design V2’:
>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>
>> Action Items
>>
>> Finalize Visitor Journey (OSGeo)
>>
>> Decision making Logo Design (OSGeo)
>>
>> Providing Get Interactive with information for ‘Case Studies’ wireframes
>> (OSGeo)
>>
>> Share corporate presentation on Core Values etc. with Get Interactive.
>>
>> JL - contact email list to set up a meeting with Harisson Grundy
>>
>> JG - setup a meeting on the visitor journeys
>>
>> JL - Share logo presentation as-is (ask for feedback on the topo
>> background idea)
>>
>> JG: Anyone want to post these notes...
>>
>> Next Meeting Agenda Items
>>
>> Discuss input ‘Cases Studies’.
>>
>> Discuss decision Logo OSGeo.
>>
>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to reply).
>>
>>
>>
>> _______________________________________________
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>> Marketing at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
>> --
>> Cameron Shorter
>> M +61 419 142 254
>>
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