[Marketing] Logo Design

Fri Apr 28 13:46:32 PDT 2017

I've asked the vendor to add an example OSGeo Live derivative logo to
the presentation on this page.

On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com> wrote:
> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
> <cameron.shorter at gmail.com> wrote:
>> Hi Jeffrey,
>>
>> Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
>> prefer not to have to spend extra time to re-create it, for what I'd
>> consider little to no extra return on investment.
>
> Not required. OSGeo live can continue to use the old one if you want.
>
>> I'm not about to block the awesome momentum that I'm seeing happening in
>> marketing committee, but will note that I'm in favour of leaving the osgeo
>> logo unchanged.
>
> Thats fine. There is no reason for everyone to agree.
>
>> Can we justify paying an external agency to update all derivatives of the
>> OSGeo logo? If not, we should be careful about asking OSGeo communities to
>> invest time in updating their logos. (We should be valuing the time of our
>> communities too).
>
> The external agency will provide a system in which sub-brands can
> follow the logo and stay on brand which the sub brands/projects can
> choose to use or not. This is the same scenario for sub-sites on the
> site. This project will provide a framework to work in. Its up to the
> communities, initiatives etc to work within it and be on brand ... or
> not.
>
>> Cheers, Cameron
>>
>>
>>
>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>>
>>> Or I should say a set of guidelines for how derivative logos should
>>> look and follow the brand. This is applicable for local chapters too
>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>>
>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius at gmail.com>
>>> wrote:
>>>>
>>>> These derivative logos are included in the scope of work.
>>>>
>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
>>>> wrote:
>>>>>
>>>>> A comment on logo design:
>>>>>
>>>>> There are a number of logos that have been created which are based on
>>>>> the
>>>>> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>>>>>
>>>>> If the old logo changes, then I think it important to consider the
>>>>> impact
>>>>> of updating all derivative logos.
>>>>>
>>>>>
>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>>
>>>>> Meeting mins are available from yesterday (sending to the email list
>>>>> here
>>>>> for the record).
>>>>> ----
>>>>>
>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>>
>>>>>
>>>>> Date: April 26 2017 - 16:00 PM
>>>>>
>>>>> Agenda
>>>>>
>>>>> Last Meeting Follow-Up
>>>>>
>>>>> Review: Visitor Journey document.
>>>>>
>>>>> Set up meeting with Harrison Grundy
>>>>>
>>>>>
>>>>> New Business
>>>>>
>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>>>>
>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>>>>
>>>>> Request for input: ‘Case Studies’
>>>>>
>>>>>
>>>>> Attendees
>>>>>
>>>>> Get Interactive
>>>>>
>>>>> Jeffrey Lasut (Project Owner),
>>>>>
>>>>> Patrick Kepel (Project Manager),
>>>>>
>>>>> Ching Knikkink (Senior Designer)
>>>>>
>>>>>
>>>>> OSGeo
>>>>>
>>>>> Jody
>>>>>
>>>>> Jeffrey Johnson (technical difficulty)
>>>>>
>>>>> Minutes
>>>>>
>>>>> Review: Visitor Journey document:
>>>>>
>>>>>
>>>>> In the latest mail conversation OSGeo stated that the Visitor Journey is
>>>>> going to be an ongoing process. Review added information by OSGeo.
>>>>>
>>>>>
>>>>> Link to the Visitor Journey document’:
>>>>>
>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>>>>
>>>>>
>>>>> Review of document with Jody and Patrick:
>>>>>
>>>>> Clarification that this is an ongoing process
>>>>>
>>>>> Should we fill in a guess, or leave blank?
>>>>>
>>>>> Balance between
>>>>>
>>>>> Awareness / Consideration / Evaluation
>>>>>
>>>>> Most content that has been initially written here should be moved down
>>>>> into adoption
>>>>>
>>>>> Adoption
>>>>>
>>>>> This is what is easiest to write since it was we focus on
>>>>>
>>>>> Impress / Enthuse / Advocate
>>>>>
>>>>> Community development, building
>>>>>
>>>>> JG and JJ: Started filling in the document yesterday
>>>>>
>>>>> JG outlined the academic and outreach stories
>>>>>
>>>>> Needs review from GeoForAll and local chapter volunteers
>>>>>
>>>>> Q: How many people worked on the document?
>>>>>
>>>>> 3 to 4 people?
>>>>>
>>>>> Q: How comfortable are we that this document is complete?
>>>>>
>>>>> Most of the ideas are on the table
>>>>>
>>>>> Can be more clearly expressed / with correct technical language
>>>>>
>>>>> Do not think we are missing anything BIG
>>>>>
>>>>> Request review/content from Academic and Local Chapter volunteers
>>>>>
>>>>> Q: Can Get Interactive proceed, or are they going to be stuck waiting
>>>>> for
>>>>> this document?
>>>>>
>>>>> This spreadsheet is needed to drive wireframe creation
>>>>>
>>>>> Wireframe creation is stuck on this, but there is other work that can be
>>>>> done while Get Interactive waits
>>>>>
>>>>>
>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>>>> information:
>>>>>
>>>>>
>>>>> Stages - for non-community members (example students)
>>>>>
>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>>>>
>>>>> Just the knowledge that open source mapping, research tools exist.
>>>>>
>>>>> Bonus if they learn about local chapters, or GeoForAll communities that
>>>>> can help
>>>>>
>>>>> Adoption - made their decision to use/or are already using open source
>>>>> for
>>>>> their project or theses
>>>>>
>>>>> What tools we can provide to make this easier
>>>>>
>>>>> GeoForAll can help support them here
>>>>>
>>>>> Ideal Story: Write a thesis using GRASS for analysis, and contribute a
>>>>> new
>>>>> plugin to GRASS
>>>>>
>>>>> Impress - have so much fun with open source mapping they want to join
>>>>> OSGeo
>>>>>
>>>>> Presenting papers
>>>>>
>>>>> Telling other other Grad students
>>>>>
>>>>>
>>>>> Stages - for stakeholders
>>>>>
>>>>> Awareness
>>>>>
>>>>> Check that members are aware of all that OSGeo offers
>>>>>
>>>>> Focused on building connections between OSGeo groups
>>>>>
>>>>> Adoption - how to take part in more OSGeo activities
>>>>>
>>>>> How to encourage stakeholders to participate in OSGeo (rather
>>>>>
>>>>> If you work on a project, how to set up a code sprint
>>>>>
>>>>> If you work on a local chapter, how to join marketing committee
>>>>>
>>>>> Impress
>>>>>
>>>>> Both messager outreach to non-members
>>>>>
>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>>>>
>>>>> Recruit new members to grow our community
>>>>>
>>>>>
>>>>> Conversation about terms (see Legend tab of spreadsheet)
>>>>>
>>>>> Which content do we need?
>>>>>
>>>>> Information
>>>>>
>>>>> Things that need to be written
>>>>>
>>>>> Tutorial is a content (could be delivered as a workshop, video, website,
>>>>> pdf, handout)
>>>>>
>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials, Case
>>>>> Studies, MOU, Press Release, MOU
>>>>>
>>>>> Which media can we use?
>>>>>
>>>>> Formats
>>>>>
>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>>>> magazines, social media
>>>>>
>>>>> Which channels
>>>>>
>>>>> Where the communication occurs
>>>>>
>>>>> The same content can go out on multiple channels - example a press
>>>>> release
>>>>> on our website and via gisuser
>>>>>
>>>>> Different channels require different media  - the same tutorial may be a
>>>>> PDF on the website, a handout at a conference, and a video on YouTube.
>>>>>
>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>>>> Presentation, Conference Workshop
>>>>>
>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>>>> GisUser
>>>>> (channel for press release), Git (channel for code), mailing list
>>>>> (channel
>>>>> for email)
>>>>>
>>>>> Tools, response and followup:
>>>>>
>>>>> Goal is to create a response in the target audience
>>>>>
>>>>> Follow up email after user has downloaded the software
>>>>>
>>>>> Collecting biz cards at a conference to check back with booth attendees
>>>>>
>>>>> Create an interaction between events:
>>>>>
>>>>> Download qgis, get an email three days later about a local meetup in
>>>>> your
>>>>> area, follow up with foss4g news
>>>>>
>>>>> Call-to-Action button on the website (landing page)
>>>>>
>>>>>
>>>>> Stages - for stakeholders members
>>>>>
>>>>> Awareness
>>>>>
>>>>> Consider to join us (rather than just use our software and materials)
>>>>>
>>>>> You can join a local chapter and take part
>>>>>
>>>>> How to encourage service providers into productive contributors?
>>>>>
>>>>> Do you support open source? Are you sure?
>>>>>
>>>>> Encourage the use of open source you help grow the user community
>>>>>
>>>>> Next level is participating, so open source can be sustainable
>>>>>
>>>>> Adoption
>>>>>
>>>>> How to join a local chapter and help out in your community
>>>>>
>>>>> Impress
>>>>>
>>>>> Having fun? Encourage others to join
>>>>>
>>>>> Burnt out? Encourage others to help
>>>>>
>>>>> Community building, member outreach, join osgeo
>>>>>
>>>>>
>>>>> Set up meeting with Harrison Grundy
>>>>>
>>>>> Meeting with Harrison Grundy (SAC) to discuss production environment and
>>>>> LDAP for the website.
>>>>>
>>>>>
>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>>>>
>>>>> Presentation and substantiation on logo design and recommendations.
>>>>>
>>>>> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
>>>>> will be added after presentation.
>>>>>
>>>>>
>>>>> Notes:
>>>>>
>>>>> Cleanup, blance
>>>>>
>>>>> Good comparison with friendly / competitors for visual comparison
>>>>>
>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>>
>>>>> The composition is improved, looking more balanced with the text,
>>>>> spacing
>>>>> looks good
>>>>>
>>>>> Logo 1 - minimal changes
>>>>>
>>>>> The old one had a gap to be "open"
>>>>>
>>>>> Logo 2 - bring in two colors change from compass rose to compass on rose
>>>>>
>>>>> Logo text looks odd for spacing
>>>>>
>>>>> Logo 3 - bring in two ideas
>>>>>
>>>>> Like the sawtooth effect
>>>>>
>>>>> The combination of compass rose with compass
>>>>>
>>>>> Fits in best with the others
>>>>>
>>>>> Logo 4
>>>>>
>>>>> Change it up more, gradient, mark intermixed with words, breaks up OS
>>>>> and
>>>>>
>>>>> Logo 5
>>>>>
>>>>> Like a Spirogrpah rendering of the current elements
>>>>>
>>>>> Lots of movement with all the lines
>>>>>
>>>>> The font is clear, legible, with the darker colors
>>>>>
>>>>> Moves away from green
>>>>>
>>>>>
>>>>> Exploring Logo 3 in other contexts
>>>>>
>>>>> Use a topo to pull out idea of geography for biz card, presentations,
>>>>> etc…
>>>>>
>>>>> Topo lines comes across as vintage - or steam punk
>>>>>
>>>>> Consider comparison with new qgis logo
>>>>>
>>>>> OSGeo - Educational content
>>>>>
>>>>> This is known as “GeoForAll” so we need a different example
>>>>>
>>>>> Other examples with two words to see line wrapping
>>>>>
>>>>> Silver Sponsor
>>>>>
>>>>> Community Project
>>>>>
>>>>> Still recommend short names for subterms
>>>>>
>>>>> OSGeo - Conference
>>>>>
>>>>> This is known as “FOSS4G” so we need a different example
>>>>>
>>>>> Discussion:
>>>>>
>>>>> Lots of nice elements to steal for sub brands
>>>>>
>>>>> More colors for sub-brands
>>>>>
>>>>> What font? Need to check it is an open font :) A google font…
>>>>>
>>>>>
>>>>>
>>>>> Jody’s notes:
>>>>>
>>>>> remind me to share my sketch templates
>>>>>
>>>>> I like how light bulbs are now icons - and not a real thing anymore)
>>>>>
>>>>> for mission, vision, presentaiton -
>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>>>
>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>>>>
>>>>> I think your QGIS logo may be out of date
>>>>>
>>>>>
>>>>>
>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>>>>
>>>>> Based on the information given by OSGeo on April 12 2017, adjustments
>>>>> were
>>>>> made and saved in a new document: ‘interaction Design V2’
>>>>>
>>>>> Link to ‘Interaction Design V2’:
>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>>>
>>>>> Action Items
>>>>>
>>>>> Finalize Visitor Journey (OSGeo)
>>>>>
>>>>> Decision making Logo Design (OSGeo)
>>>>>
>>>>> Providing Get Interactive with information for ‘Case Studies’ wireframes
>>>>> (OSGeo)
>>>>>
>>>>> Share corporate presentation on Core Values etc. with Get Interactive.
>>>>>
>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>>>>
>>>>> JG - setup a meeting on the visitor journeys
>>>>>
>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>>>> background idea)
>>>>>
>>>>> JG: Anyone want to post these notes...
>>>>>
>>>>> Next Meeting Agenda Items
>>>>>
>>>>> Discuss input ‘Cases Studies’.
>>>>>
>>>>> Discuss decision Logo OSGeo.
>>>>>
>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to reply).
>>>>>
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>>
>>>>>
>>>>> --
>>>>> Cameron Shorter
>>>>> M +61 419 142 254
>>>>>
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org
>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>
>>
>> --
>> Cameron Shorter
>> M +61 419 142 254
>>
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