[Marketing] Logo Design

Fri Apr 28 13:41:48 PDT 2017

On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
<cameron.shorter at gmail.com> wrote:
> Hi Jeffrey,
>
> Thanks for the heads up. As the person who created the OSGeo-Live logo, I'd
> prefer not to have to spend extra time to re-create it, for what I'd
> consider little to no extra return on investment.

Not required. OSGeo live can continue to use the old one if you want.

> I'm not about to block the awesome momentum that I'm seeing happening in
> marketing committee, but will note that I'm in favour of leaving the osgeo
> logo unchanged.

Thats fine. There is no reason for everyone to agree.

> Can we justify paying an external agency to update all derivatives of the
> OSGeo logo? If not, we should be careful about asking OSGeo communities to
> invest time in updating their logos. (We should be valuing the time of our
> communities too).

The external agency will provide a system in which sub-brands can
follow the logo and stay on brand which the sub brands/projects can
choose to use or not. This is the same scenario for sub-sites on the
site. This project will provide a framework to work in. Its up to the
communities, initiatives etc to work within it and be on brand ... or
not.

> Cheers, Cameron
>
>
>
> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>
>> Or I should say a set of guidelines for how derivative logos should
>> look and follow the brand. This is applicable for local chapters too
>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>
>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson <ortelius at gmail.com>
>> wrote:
>>>
>>> These derivative logos are included in the scope of work.
>>>
>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter <cameron.shorter at gmail.com>
>>> wrote:
>>>>
>>>> A comment on logo design:
>>>>
>>>> There are a number of logos that have been created which are based on
>>>> the
>>>> old logo. Eg: OSGeo-Live logo. https://live.osgeo.org/_images/banner.png
>>>>
>>>> If the old logo changes, then I think it important to consider the
>>>> impact
>>>> of updating all derivative logos.
>>>>
>>>>
>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>
>>>> Meeting mins are available from yesterday (sending to the email list
>>>> here
>>>> for the record).
>>>> ----
>>>>
>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>
>>>>
>>>> Date: April 26 2017 - 16:00 PM
>>>>
>>>> Agenda
>>>>
>>>> Last Meeting Follow-Up
>>>>
>>>> Review: Visitor Journey document.
>>>>
>>>> Set up meeting with Harrison Grundy
>>>>
>>>>
>>>> New Business
>>>>
>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>>>>
>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>>>>
>>>> Request for input: ‘Case Studies’
>>>>
>>>>
>>>> Attendees
>>>>
>>>> Get Interactive
>>>>
>>>> Jeffrey Lasut (Project Owner),
>>>>
>>>> Patrick Kepel (Project Manager),
>>>>
>>>> Ching Knikkink (Senior Designer)
>>>>
>>>>
>>>> OSGeo
>>>>
>>>> Jody
>>>>
>>>> Jeffrey Johnson (technical difficulty)
>>>>
>>>> Minutes
>>>>
>>>> Review: Visitor Journey document:
>>>>
>>>>
>>>> In the latest mail conversation OSGeo stated that the Visitor Journey is
>>>> going to be an ongoing process. Review added information by OSGeo.
>>>>
>>>>
>>>> Link to the Visitor Journey document’:
>>>>
>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>>>
>>>>
>>>> Review of document with Jody and Patrick:
>>>>
>>>> Clarification that this is an ongoing process
>>>>
>>>> Should we fill in a guess, or leave blank?
>>>>
>>>> Balance between
>>>>
>>>> Awareness / Consideration / Evaluation
>>>>
>>>> Most content that has been initially written here should be moved down
>>>> into adoption
>>>>
>>>> Adoption
>>>>
>>>> This is what is easiest to write since it was we focus on
>>>>
>>>> Impress / Enthuse / Advocate
>>>>
>>>> Community development, building
>>>>
>>>> JG and JJ: Started filling in the document yesterday
>>>>
>>>> JG outlined the academic and outreach stories
>>>>
>>>> Needs review from GeoForAll and local chapter volunteers
>>>>
>>>> Q: How many people worked on the document?
>>>>
>>>> 3 to 4 people?
>>>>
>>>> Q: How comfortable are we that this document is complete?
>>>>
>>>> Most of the ideas are on the table
>>>>
>>>> Can be more clearly expressed / with correct technical language
>>>>
>>>> Do not think we are missing anything BIG
>>>>
>>>> Request review/content from Academic and Local Chapter volunteers
>>>>
>>>> Q: Can Get Interactive proceed, or are they going to be stuck waiting
>>>> for
>>>> this document?
>>>>
>>>> This spreadsheet is needed to drive wireframe creation
>>>>
>>>> Wireframe creation is stuck on this, but there is other work that can be
>>>> done while Get Interactive waits
>>>>
>>>>
>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>>>> information:
>>>>
>>>>
>>>> Stages - for non-community members (example students)
>>>>
>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>>>>
>>>> Just the knowledge that open source mapping, research tools exist.
>>>>
>>>> Bonus if they learn about local chapters, or GeoForAll communities that
>>>> can help
>>>>
>>>> Adoption - made their decision to use/or are already using open source
>>>> for
>>>> their project or theses
>>>>
>>>> What tools we can provide to make this easier
>>>>
>>>> GeoForAll can help support them here
>>>>
>>>> Ideal Story: Write a thesis using GRASS for analysis, and contribute a
>>>> new
>>>> plugin to GRASS
>>>>
>>>> Impress - have so much fun with open source mapping they want to join
>>>> OSGeo
>>>>
>>>> Presenting papers
>>>>
>>>> Telling other other Grad students
>>>>
>>>>
>>>> Stages - for stakeholders
>>>>
>>>> Awareness
>>>>
>>>> Check that members are aware of all that OSGeo offers
>>>>
>>>> Focused on building connections between OSGeo groups
>>>>
>>>> Adoption - how to take part in more OSGeo activities
>>>>
>>>> How to encourage stakeholders to participate in OSGeo (rather
>>>>
>>>> If you work on a project, how to set up a code sprint
>>>>
>>>> If you work on a local chapter, how to join marketing committee
>>>>
>>>> Impress
>>>>
>>>> Both messager outreach to non-members
>>>>
>>>> Promote OSGeo as an organization - name OSGeo as a solution
>>>>
>>>> Recruit new members to grow our community
>>>>
>>>>
>>>> Conversation about terms (see Legend tab of spreadsheet)
>>>>
>>>> Which content do we need?
>>>>
>>>> Information
>>>>
>>>> Things that need to be written
>>>>
>>>> Tutorial is a content (could be delivered as a workshop, video, website,
>>>> pdf, handout)
>>>>
>>>> Examples: Getting Started, FAQ, Project Information, Tutorials, Case
>>>> Studies, MOU, Press Release, MOU
>>>>
>>>> Which media can we use?
>>>>
>>>> Formats
>>>>
>>>> Examples: website, offline (brochures, handouts), videos, demos,
>>>> magazines, social media
>>>>
>>>> Which channels
>>>>
>>>> Where the communication occurs
>>>>
>>>> The same content can go out on multiple channels - example a press
>>>> release
>>>> on our website and via gisuser
>>>>
>>>> Different channels require different media  - the same tutorial may be a
>>>> PDF on the website, a handout at a conference, and a video on YouTube.
>>>>
>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>>>> Presentation, Conference Workshop
>>>>
>>>> Examples: Website (landing pages), MailChimp (channel for email),
>>>> GisUser
>>>> (channel for press release), Git (channel for code), mailing list
>>>> (channel
>>>> for email)
>>>>
>>>> Tools, response and followup:
>>>>
>>>> Goal is to create a response in the target audience
>>>>
>>>> Follow up email after user has downloaded the software
>>>>
>>>> Collecting biz cards at a conference to check back with booth attendees
>>>>
>>>> Create an interaction between events:
>>>>
>>>> Download qgis, get an email three days later about a local meetup in
>>>> your
>>>> area, follow up with foss4g news
>>>>
>>>> Call-to-Action button on the website (landing page)
>>>>
>>>>
>>>> Stages - for stakeholders members
>>>>
>>>> Awareness
>>>>
>>>> Consider to join us (rather than just use our software and materials)
>>>>
>>>> You can join a local chapter and take part
>>>>
>>>> How to encourage service providers into productive contributors?
>>>>
>>>> Do you support open source? Are you sure?
>>>>
>>>> Encourage the use of open source you help grow the user community
>>>>
>>>> Next level is participating, so open source can be sustainable
>>>>
>>>> Adoption
>>>>
>>>> How to join a local chapter and help out in your community
>>>>
>>>> Impress
>>>>
>>>> Having fun? Encourage others to join
>>>>
>>>> Burnt out? Encourage others to help
>>>>
>>>> Community building, member outreach, join osgeo
>>>>
>>>>
>>>> Set up meeting with Harrison Grundy
>>>>
>>>> Meeting with Harrison Grundy (SAC) to discuss production environment and
>>>> LDAP for the website.
>>>>
>>>>
>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>>>>
>>>> Presentation and substantiation on logo design and recommendations.
>>>>
>>>> Link to document: ‘Presentation Initial Branding - Concept & Strategy’’
>>>> will be added after presentation.
>>>>
>>>>
>>>> Notes:
>>>>
>>>> Cleanup, blance
>>>>
>>>> Good comparison with friendly / competitors for visual comparison
>>>>
>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>
>>>> The composition is improved, looking more balanced with the text,
>>>> spacing
>>>> looks good
>>>>
>>>> Logo 1 - minimal changes
>>>>
>>>> The old one had a gap to be "open"
>>>>
>>>> Logo 2 - bring in two colors change from compass rose to compass on rose
>>>>
>>>> Logo text looks odd for spacing
>>>>
>>>> Logo 3 - bring in two ideas
>>>>
>>>> Like the sawtooth effect
>>>>
>>>> The combination of compass rose with compass
>>>>
>>>> Fits in best with the others
>>>>
>>>> Logo 4
>>>>
>>>> Change it up more, gradient, mark intermixed with words, breaks up OS
>>>> and
>>>>
>>>> Logo 5
>>>>
>>>> Like a Spirogrpah rendering of the current elements
>>>>
>>>> Lots of movement with all the lines
>>>>
>>>> The font is clear, legible, with the darker colors
>>>>
>>>> Moves away from green
>>>>
>>>>
>>>> Exploring Logo 3 in other contexts
>>>>
>>>> Use a topo to pull out idea of geography for biz card, presentations,
>>>> etc…
>>>>
>>>> Topo lines comes across as vintage - or steam punk
>>>>
>>>> Consider comparison with new qgis logo
>>>>
>>>> OSGeo - Educational content
>>>>
>>>> This is known as “GeoForAll” so we need a different example
>>>>
>>>> Other examples with two words to see line wrapping
>>>>
>>>> Silver Sponsor
>>>>
>>>> Community Project
>>>>
>>>> Still recommend short names for subterms
>>>>
>>>> OSGeo - Conference
>>>>
>>>> This is known as “FOSS4G” so we need a different example
>>>>
>>>> Discussion:
>>>>
>>>> Lots of nice elements to steal for sub brands
>>>>
>>>> More colors for sub-brands
>>>>
>>>> What font? Need to check it is an open font :) A google font…
>>>>
>>>>
>>>>
>>>> Jody’s notes:
>>>>
>>>> remind me to share my sketch templates
>>>>
>>>> I like how light bulbs are now icons - and not a real thing anymore)
>>>>
>>>> for mission, vision, presentaiton -
>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>>
>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>>>>
>>>> I think your QGIS logo may be out of date
>>>>
>>>>
>>>>
>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>>>>
>>>> Based on the information given by OSGeo on April 12 2017, adjustments
>>>> were
>>>> made and saved in a new document: ‘interaction Design V2’
>>>>
>>>> Link to ‘Interaction Design V2’:
>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>>
>>>> Action Items
>>>>
>>>> Finalize Visitor Journey (OSGeo)
>>>>
>>>> Decision making Logo Design (OSGeo)
>>>>
>>>> Providing Get Interactive with information for ‘Case Studies’ wireframes
>>>> (OSGeo)
>>>>
>>>> Share corporate presentation on Core Values etc. with Get Interactive.
>>>>
>>>> JL - contact email list to set up a meeting with Harisson Grundy
>>>>
>>>> JG - setup a meeting on the visitor journeys
>>>>
>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>>>> background idea)
>>>>
>>>> JG: Anyone want to post these notes...
>>>>
>>>> Next Meeting Agenda Items
>>>>
>>>> Discuss input ‘Cases Studies’.
>>>>
>>>> Discuss decision Logo OSGeo.
>>>>
>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to reply).
>>>>
>>>>
>>>>
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>
>>>>
>>>> --
>>>> Cameron Shorter
>>>> M +61 419 142 254
>>>>
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.osgeo.org
>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>
>
> --
> Cameron Shorter
> M +61 419 142 254
>