[Marketing] [Live-demo] osgeo live logo, and website presentation

[Steven Feldman]

We have just invested in a professionally developed corporate identity, logo and guidelines. I disagree with Cameron (doesn't happen often) on allowing a high degree of flexibility in the user of the logo and interpretation of the guidelines. 

Let's try to follow the guidelines as closely as possible - use the logo as intended or continue with a project specific logo and have a small OSGeo logo separately, don't change the logo colours. Let's note any problems we encounter and review after a year

Steven


> On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org wrote:
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>   1. Re: [Live-demo] osgeo live logo,    and website presentation
>      (Cameron Shorter)
> 
> 
> ----------------------------------------------------------------------
> 
> Message: 1
> Date: Sun, 27 Aug 2017 04:03:56 +1000
> From: Cameron Shorter <cameron.shorter at gmail.com>
> To: Angelos Tzotsos <gcpp.kalxas at gmail.com>, Jody Garnett
>    <jody.garnett at gmail.com>
> Cc: "live-demo at lists.osgeo.org" <live-demo at lists.osgeo.org>,
>    "marketing at lists.osgeo.org" <marketing at lists.osgeo.org>
> Subject: Re: [Marketing] [Live-demo] osgeo live logo,    and website
>    presentation
> Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>
> Content-Type: text/plain; charset="utf-8"; Format="flowed"
> 
> Jody, others,
> 
> Looking at the branding style guide, there is some ambiguity between the 
> goal of allowing sub-brands (which would involve being creative with how 
> the logo is used with other graphical concepts) and dos and don'ts which 
> state not changing the logo. I suggest Dos and Don'ts be suggestions and 
> goals rather than hard rules in order to enable people to be creative. 
> Eg: if a chapter wanted to use their country's flag colours within the 
> logo, I think that should be ok. It is in the designer's interest to try 
> and align with the core OSGeo-Logo, so they will likely do a good job of 
> making it obvious there are OSGeo roots.
> 
> Eg: Spanish logo: 
> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
> 
> For OSGeo-Live, I'm expecting we will want to work out a way to weave a 
> heart (or some other image aligned with "live") into the logo somehow. 
> We may want to retain the blue heart. That should be ok and up to us to 
> do a good job of deciding that.
> 
> You might notice OSGeo-Live has broken the style guide by using the logo 
> in over another image in our screenshot:
> 
> https://live.osgeo.org/_images/osgeolive_menu.png
> 
> In previous releases we have used washed out versions of the logo, of 
> large, off-center parts of the logo. It was artistic and looked good, 
> and provided the link back to OSGeo. We should empower the creative 
> people in our community to be creative in that way.
> 
> The guide is prescriptive about only being shown on a white background. 
> Again, that should be a recommendation rather than a rule. If I have a 
> presentation template with a light blue background, I should be able to 
> put a logo over the top, without needing to create a white square to put 
> under it. As a creator, I should be able to decide which looks best.
> 
> Cheers, Cameron
> 
> 
>>