[Marketing] [Live-demo] osgeo live logo, and website presentation

Sun Aug 27 09:25:56 PDT 2017

What we did in the style guide is be clear about what is going on:

1) osgeo mark and logo
2) sub brands - use the osgeo mark with different text (two presentations
are available to allow of OSGeo:UK style)

And then:

3) distinct brands - use their own mark. Distinct marks are able to use the
color and fonts and some branding elements to be visually part of OSGeo
(but because they use their own mark they are forming a distinct  brand)

We have used GeoForAll and OSGeo Live as examples of distinct brands.

This was a case of us not being familiar with the terminology around
branding, hopefully armed with the above breakdown it will be easier to
explain.

We went back with the graphics designer multiple times learning more each
meeting. This produced things like the OSGeo:UK alternate text for a sub
brand, and experimented with a few examples of distinct brands. We also
have some unknowns, specifically what to do on twitter and facebook for
avatar pictures for osgeo local chapter feeds. We would like to use the
osgeo mark unaltered but the format does not allow for that and the circle
avatar design target limits options (it is intended for a face after all).

Please have a look at page 5 of the style guide at the top of this thread.

> See page 5 here - https://github.com/OSGeo/osgeo/blob/master/marketing/
> branding/styleguide-osgeo.pdf

>From the marketing committee perspective we have as you say "just invested
in a professionally developed corporate identity, logo and guidelines". It
will take a bit of hand holding, and some tradeoffs, as we explain options
to projects, local chapters and committees.

With respect to this weeks meeting we should focus on the website site map
gap analysis, prioritizing the outstanding issues (whole sections of the
website do not work yet), and complete the contract with Get Interactive in
a timely fashion. I would not feel good about going back to the sub brand
handling for a forth time. Several groups had a chance for direct 1 on 1
during the code sprint and we should move on to finishing this project.

By the same token we are iterating on the choose-a-project graphics; while
I was able to offer some clarifications during the code sprint I would
really applicate some backup by someone with more cartographic & analsyis
experience then me. In many senses I am just a developer and we need input
from someone with more experience of our target audience than I can
provided.

--
Jody Garnett

On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com> wrote:

> We have just invested in a professionally developed corporate identity,
> logo and guidelines. I disagree with Cameron (doesn't happen often) on
> allowing a high degree of flexibility in the user of the logo and
> interpretation of the guidelines.
>
> Let's try to follow the guidelines as closely as possible - use the logo
> as intended or continue with a project specific logo and have a small OSGeo
> logo separately, don't change the logo colours. Let's note any problems we
> encounter and review after a year
>
> Steven
>
>
> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org wrote:
> >
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> > Today's Topics:
> >
> >   1. Re: [Live-demo] osgeo live logo,    and website presentation
> >      (Cameron Shorter)
> >
> >
> > ----------------------------------------------------------------------
> >
> > Message: 1
> > Date: Sun, 27 Aug 2017 04:03:56 +1000
> > From: Cameron Shorter <cameron.shorter at gmail.com>
> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com>, Jody Garnett
> >    <jody.garnett at gmail.com>
> > Cc: "live-demo at lists.osgeo.org" <live-demo at lists.osgeo.org>,
> >    "marketing at lists.osgeo.org" <marketing at lists.osgeo.org>
> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,    and website
> >    presentation
> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>
> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
> >
> > Jody, others,
> >
> > Looking at the branding style guide, there is some ambiguity between the
> > goal of allowing sub-brands (which would involve being creative with how
> > the logo is used with other graphical concepts) and dos and don'ts which
> > state not changing the logo. I suggest Dos and Don'ts be suggestions and
> > goals rather than hard rules in order to enable people to be creative.
> > Eg: if a chapter wanted to use their country's flag colours within the
> > logo, I think that should be ok. It is in the designer's interest to try
> > and align with the core OSGeo-Logo, so they will likely do a good job of
> > making it obvious there are OSGeo roots.
> >
> > Eg: Spanish logo:
> > https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_
> comunidad_hispanohablante
> >
> > For OSGeo-Live, I'm expecting we will want to work out a way to weave a
> > heart (or some other image aligned with "live") into the logo somehow.
> > We may want to retain the blue heart. That should be ok and up to us to
> > do a good job of deciding that.
> >
> > You might notice OSGeo-Live has broken the style guide by using the logo
> > in over another image in our screenshot:
> >
> > https://live.osgeo.org/_images/osgeolive_menu.png
> >
> > In previous releases we have used washed out versions of the logo, of
> > large, off-center parts of the logo. It was artistic and looked good,
> > and provided the link back to OSGeo. We should empower the creative
> > people in our community to be creative in that way.
> >
> > The guide is prescriptive about only being shown on a white background.
> > Again, that should be a recommendation rather than a rule. If I have a
> > presentation template with a light blue background, I should be able to
> > put a logo over the top, without needing to create a white square to put
> > under it. As a creator, I should be able to decide which looks best.
> >
> > Cheers, Cameron
> >
> >
> >>
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