[Marketing] [Live-demo] osgeo live logo, and website presentation
Jeffrey Johnson
ortelius at gmail.com
Tue Aug 29 15:21:16 PDT 2017
I think the one on the right can be considered on Brand. We can bring
it up with the designer tomorrow and have it added to the Style guide.
The other 2 are definitely not on brand.
On Tue, Aug 29, 2017 at 1:39 PM, Alex M <tech_dev at wildintellect.com> wrote:
> Here are some of the ideas from the last Live meeting.
>
> png
> https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
>
> svg
> https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0
>
> They just focus on the logo, and do not include integration with the
> full branding yet.
>
> -Alex
>
> On 08/29/2017 01:30 PM, Cameron Shorter wrote:
>> Hi Jody,
>>
>> Some help from the marketing team with a mock up would be welcomed.
>> (While we agreed on a concept of a "play" icon we haven't had a
>> volunteer step up to create the logo).
>>
>> I hadn't read the overnight email trail before our OSGeo-Live meeting
>> (an issue with being on a 6:30am conference call). Although we voted for
>> the Play icon, I can see potential in the lightning emoji that Ben
>> suggested as well. It would be interesting to see a mock up of a
>> "OSGeo⚡LIVE" as well.
>>
>> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
>>
>> Re fonts and colours, I expect existing fonts and colours should be fine.
>>
>> Jugen, re the "playground" suggestion. While I see potential value in
>> it, but could be seen as child and not a serious option. (We do want
>> OSGeo-Live to be taken seriously.)
>>
>> Warm regards, Cameron
>>
>> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>>> Hm, reading "play" triggered a association with "playground" here -
>>> while the
>>> meant "play" is more used for consuming a film something.
>>>
>>> How about using something like
>>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg
>>> ?
>>
>>
>> On 28/8/17 2:09 pm, Jody Garnett wrote:
>>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>>
>>> Points for Thunderstruck reference now I have it stuck in my head.
>>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>>> <mailto:ben at transient.nz>> wrote:
>>>
>>> I like neither the heart (more "love" than "live") nor the laptop
>>> (too
>>> complex and tied to one technology). I think more of live electricity
>>> and live performance.
>>>
>>> How about a lightning symbol? Or just leave the nice clean new OSGeo
>>> compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>>> Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>>> avoid brand dilution. Something like:
>>>
>>> OSGeo
>>> ⚡ LIVE ⚡
>>>
>>
>> On 30/8/17 5:12 am, Jody Garnett wrote:
>>> I like it - good insight!
>>>
>>> The marketing committee is here to encourage everyone, so if you are
>>> happy we are happy.
>>>
>>> Do you need a hand making a mock up or are enough assets available in
>>> github for you to work with? I am also interested in application of
>>> fonts and text, are there enough options for the OSGeo live team to
>>> work with?
>>>
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>>> <mailto:cameron.shorter at gmail.com>> wrote:
>>>
>>> All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>>> OSGeo-Live logo and came to the conclusion that a "Play" logo
>>> would be a good way to convey what we stand for. (OSGeo-Live
>>> allows people to run OSGeo applications). While a traditional play
>>> logo is a right pointing triangle in a circle, we were thinking we
>>> could put a right pointing logo inside the outer ring of the OSGeo
>>> logo (replacing the inner star).
>>>
>>> This would address our goal of being tied to OSGeo, but also
>>> linking to our project attributes.
>>>
>>> Is this something that people in the marketing committee would
>>> consider acceptable? (Hopefully so, as a prior suggestion from the
>>> marketing committee was similar - putting a heart in the middle of
>>> the OSGeo ring).
>>>
>>> Warm regards, Cameron
>>>
>>> [1]
>>> http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>>> <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>>
>>>
>>> On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>>> What we did in the style guide is be clear about what is going on:
>>>>
>>>> 1) osgeo mark and logo
>>>> 2) sub brands - use the osgeo mark with different text (two
>>>> presentations are available to allow of OSGeo:UK style)
>>>>
>>>> And then:
>>>>
>>>> 3) distinct brands - use their own mark. Distinct marks are able
>>>> to use the color and fonts and some branding elements to be
>>>> visually part of OSGeo (but because they use their own mark they
>>>> are forming a distinct brand)
>>>>
>>>> We have used GeoForAll and OSGeo Live as examples of distinct
>>>> brands.
>>>>
>>>> This was a case of us not being familiar with the terminology
>>>> around branding, hopefully armed with the above breakdown it will
>>>> be easier to explain.
>>>>
>>>> We went back with the graphics designer multiple times learning
>>>> more each meeting. This produced things like the OSGeo:UK
>>>> alternate text for a sub brand, and experimented with a few
>>>> examples of distinct brands. We also have some unknowns,
>>>> specifically what to do on twitter and facebook for avatar
>>>> pictures for osgeo local chapter feeds. We would like to use the
>>>> osgeo mark unaltered but the format does not allow for that and
>>>> the circle avatar design target limits options (it is intended
>>>> for a face after all).
>>>>
>>>> Please have a look at page 5 of the style guide at the top of
>>>> this thread.
>>>>
>>>> See page 5 here -
>>>>
>>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>>
>>>>
>>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>>
>>>>
>>>>
>>>> From the marketing committee perspective we have as you say "just
>>>> invested in a professionally developed corporate identity, logo
>>>> and guidelines". It will take a bit of hand holding, and some
>>>> tradeoffs, as we explain options to projects, local chapters and
>>>> committees.
>>>>
>>>> With respect to this weeks meeting we should focus on the website
>>>> site map gap analysis, prioritizing the outstanding issues (whole
>>>> sections of the website do not work yet), and complete the
>>>> contract with Get Interactive in a timely fashion. I would not
>>>> feel good about going back to the sub brand handling for a forth
>>>> time. Several groups had a chance for direct 1 on 1 during the
>>>> code sprint and we should move on to finishing this project.
>>>>
>>>> By the same token we are iterating on the choose-a-project
>>>> graphics; while I was able to offer some clarifications during
>>>> the code sprint I would really applicate some backup by someone
>>>> with more cartographic & analsyis experience then me. In many
>>>> senses I am just a developer and we need input from someone with
>>>> more experience of our target audience than I can provided.
>>>>
>>>>
>>>> --
>>>> Jody Garnett
>>>>
>>>> On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>>> <mailto:shfeldman at gmail.com>> wrote:
>>>>
>>>> We have just invested in a professionally developed corporate
>>>> identity, logo and guidelines. I disagree with Cameron
>>>> (doesn't happen often) on allowing a high degree of
>>>> flexibility in the user of the logo and interpretation of the
>>>> guidelines.
>>>>
>>>> Let's try to follow the guidelines as closely as possible -
>>>> use the logo as intended or continue with a project specific
>>>> logo and have a small OSGeo logo separately, don't change the
>>>> logo colours. Let's note any problems we encounter and review
>>>> after a year
>>>>
>>>> Steven
>>>>
>>>>
>>>> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>>> <mailto:marketing-request at lists.osgeo.org> wrote:
>>>> >
>>>> > Send Marketing mailing list submissions to
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>>>> >
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>>>> >
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>>>> >
>>>> > When replying, please edit your Subject line so it is more
>>>> specific
>>>> > than "Re: Contents of Marketing digest..."
>>>> >
>>>> >
>>>> > Today's Topics:
>>>> >
>>>> > 1. Re: [Live-demo] osgeo live logo, and website presentation
>>>> > (Cameron Shorter)
>>>> >
>>>> >
>>>> >
>>>>
>>>> ----------------------------------------------------------------------
>>>> >
>>>> > Message: 1
>>>> > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>>> > From: Cameron Shorter <cameron.shorter at gmail.com
>>>> <mailto:cameron.shorter at gmail.com>>
>>>> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>>> <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>>> > <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>>> > Cc: "live-demo at lists.osgeo.org
>>>> <mailto:live-demo at lists.osgeo.org>"
>>>> <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>>> > "marketing at lists.osgeo.org
>>>> <mailto:marketing at lists.osgeo.org>"
>>>> <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>>>> and website
>>>> > presentation
>>>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>>> <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>>> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>>> >
>>>> > Jody, others,
>>>> >
>>>> > Looking at the branding style guide, there is some
>>>> ambiguity between the
>>>> > goal of allowing sub-brands (which would involve being
>>>> creative with how
>>>> > the logo is used with other graphical concepts) and dos and
>>>> don'ts which
>>>> > state not changing the logo. I suggest Dos and Don'ts be
>>>> suggestions and
>>>> > goals rather than hard rules in order to enable people to
>>>> be creative.
>>>> > Eg: if a chapter wanted to use their country's flag colours
>>>> within the
>>>> > logo, I think that should be ok. It is in the designer's
>>>> interest to try
>>>> > and align with the core OSGeo-Logo, so they will likely do
>>>> a good job of
>>>> > making it obvious there are OSGeo roots.
>>>> >
>>>> > Eg: Spanish logo:
>>>> >
>>>>
>>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>>
>>>>
>>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>>
>>>> >
>>>> > For OSGeo-Live, I'm expecting we will want to work out a
>>>> way to weave a
>>>> > heart (or some other image aligned with "live") into the
>>>> logo somehow.
>>>> > We may want to retain the blue heart. That should be ok and
>>>> up to us to
>>>> > do a good job of deciding that.
>>>> >
>>>> > You might notice OSGeo-Live has broken the style guide by
>>>> using the logo
>>>> > in over another image in our screenshot:
>>>> >
>>>> > https://live.osgeo.org/_images/osgeolive_menu.png
>>>> <https://live.osgeo.org/_images/osgeolive_menu.png>
>>>> >
>>>> > In previous releases we have used washed out versions of
>>>> the logo, of
>>>> > large, off-center parts of the logo. It was artistic and
>>>> looked good,
>>>> > and provided the link back to OSGeo. We should empower the
>>>> creative
>>>> > people in our community to be creative in that way.
>>>> >
>>>> > The guide is prescriptive about only being shown on a white
>>>> background.
>>>> > Again, that should be a recommendation rather than a rule.
>>>> If I have a
>>>> > presentation template with a light blue background, I
>>>> should be able to
>>>> > put a logo over the top, without needing to create a white
>>>> square to put
>>>> > under it. As a creator, I should be able to decide which
>>>> looks best.
>>>> >
>>>> > Cheers, Cameron
>>>> >
>>>> >
>>>> >>
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>>>>
>>>>
>>>>
>>>>
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>>>
>>>
>>> -- Cameron Shorter, Software and Data Solutions Manager,
>>> Jirotech Pty Ltd,
>>> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>
>>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>
>>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>
>>>
>>
>>
>>
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