[Marketing] [Live-demo] osgeo live logo, and website presentation
Cameron Shorter
cameron.shorter at gmail.com
Tue Aug 29 16:51:58 PDT 2017
I agree, I like Alex's 3rd image, the version on the right with the
triangle inside an OSGeo logo ring.
I suggest it would probably look slightly better if the the corners of
the triangle are rounded rather than pointy. Something like:
https://imageog.flaticon.com/icons/png/512/0/375.png?size=1200x630f&pad=10,10,10,10&ext=png&bg=FFFFFFFF
On 30-Aug-17 8:21 AM, Jeffrey Johnson wrote:
> I think the one on the right can be considered on Brand. We can bring
> it up with the designer tomorrow and have it added to the Style guide.
> The other 2 are definitely not on brand.
>
> On Tue, Aug 29, 2017 at 1:39 PM, Alex M <tech_dev at wildintellect.com> wrote:
>> Here are some of the ideas from the last Live meeting.
>>
>> png
>> https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
>>
>> svg
>> https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0
>>
>> They just focus on the logo, and do not include integration with the
>> full branding yet.
>>
>> -Alex
>>
>> On 08/29/2017 01:30 PM, Cameron Shorter wrote:
>>> Hi Jody,
>>>
>>> Some help from the marketing team with a mock up would be welcomed.
>>> (While we agreed on a concept of a "play" icon we haven't had a
>>> volunteer step up to create the logo).
>>>
>>> I hadn't read the overnight email trail before our OSGeo-Live meeting
>>> (an issue with being on a 6:30am conference call). Although we voted for
>>> the Play icon, I can see potential in the lightning emoji that Ben
>>> suggested as well. It would be interesting to see a mock up of a
>>> "OSGeo⚡LIVE" as well.
>>>
>>> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
>>>
>>> Re fonts and colours, I expect existing fonts and colours should be fine.
>>>
>>> Jugen, re the "playground" suggestion. While I see potential value in
>>> it, but could be seen as child and not a serious option. (We do want
>>> OSGeo-Live to be taken seriously.)
>>>
>>> Warm regards, Cameron
>>>
>>> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>>>> Hm, reading "play" triggered a association with "playground" here -
>>>> while the
>>>> meant "play" is more used for consuming a film something.
>>>>
>>>> How about using something like
>>>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg
>>>> ?
>>>
>>> On 28/8/17 2:09 pm, Jody Garnett wrote:
>>>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>>>
>>>> Points for Thunderstruck reference now I have it stuck in my head.
>>>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>>>> <mailto:ben at transient.nz>> wrote:
>>>>
>>>> I like neither the heart (more "love" than "live") nor the laptop
>>>> (too
>>>> complex and tied to one technology). I think more of live electricity
>>>> and live performance.
>>>>
>>>> How about a lightning symbol? Or just leave the nice clean new OSGeo
>>>> compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>>>> Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>>>> avoid brand dilution. Something like:
>>>>
>>>> OSGeo
>>>> ⚡ LIVE ⚡
>>>>
>>> On 30/8/17 5:12 am, Jody Garnett wrote:
>>>> I like it - good insight!
>>>>
>>>> The marketing committee is here to encourage everyone, so if you are
>>>> happy we are happy.
>>>>
>>>> Do you need a hand making a mock up or are enough assets available in
>>>> github for you to work with? I am also interested in application of
>>>> fonts and text, are there enough options for the OSGeo live team to
>>>> work with?
>>>>
>>>>
>>>> --
>>>> Jody Garnett
>>>>
>>>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>>>> <mailto:cameron.shorter at gmail.com>> wrote:
>>>>
>>>> All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>>>> OSGeo-Live logo and came to the conclusion that a "Play" logo
>>>> would be a good way to convey what we stand for. (OSGeo-Live
>>>> allows people to run OSGeo applications). While a traditional play
>>>> logo is a right pointing triangle in a circle, we were thinking we
>>>> could put a right pointing logo inside the outer ring of the OSGeo
>>>> logo (replacing the inner star).
>>>>
>>>> This would address our goal of being tied to OSGeo, but also
>>>> linking to our project attributes.
>>>>
>>>> Is this something that people in the marketing committee would
>>>> consider acceptable? (Hopefully so, as a prior suggestion from the
>>>> marketing committee was similar - putting a heart in the middle of
>>>> the OSGeo ring).
>>>>
>>>> Warm regards, Cameron
>>>>
>>>> [1]
>>>> http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>>>> <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>>>
>>>>
>>>> On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>>>> What we did in the style guide is be clear about what is going on:
>>>>>
>>>>> 1) osgeo mark and logo
>>>>> 2) sub brands - use the osgeo mark with different text (two
>>>>> presentations are available to allow of OSGeo:UK style)
>>>>>
>>>>> And then:
>>>>>
>>>>> 3) distinct brands - use their own mark. Distinct marks are able
>>>>> to use the color and fonts and some branding elements to be
>>>>> visually part of OSGeo (but because they use their own mark they
>>>>> are forming a distinct brand)
>>>>>
>>>>> We have used GeoForAll and OSGeo Live as examples of distinct
>>>>> brands.
>>>>>
>>>>> This was a case of us not being familiar with the terminology
>>>>> around branding, hopefully armed with the above breakdown it will
>>>>> be easier to explain.
>>>>>
>>>>> We went back with the graphics designer multiple times learning
>>>>> more each meeting. This produced things like the OSGeo:UK
>>>>> alternate text for a sub brand, and experimented with a few
>>>>> examples of distinct brands. We also have some unknowns,
>>>>> specifically what to do on twitter and facebook for avatar
>>>>> pictures for osgeo local chapter feeds. We would like to use the
>>>>> osgeo mark unaltered but the format does not allow for that and
>>>>> the circle avatar design target limits options (it is intended
>>>>> for a face after all).
>>>>>
>>>>> Please have a look at page 5 of the style guide at the top of
>>>>> this thread.
>>>>>
>>>>> See page 5 here -
>>>>>
>>>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>>>
>>>>>
>>>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>>>
>>>>>
>>>>>
>>>>> From the marketing committee perspective we have as you say "just
>>>>> invested in a professionally developed corporate identity, logo
>>>>> and guidelines". It will take a bit of hand holding, and some
>>>>> tradeoffs, as we explain options to projects, local chapters and
>>>>> committees.
>>>>>
>>>>> With respect to this weeks meeting we should focus on the website
>>>>> site map gap analysis, prioritizing the outstanding issues (whole
>>>>> sections of the website do not work yet), and complete the
>>>>> contract with Get Interactive in a timely fashion. I would not
>>>>> feel good about going back to the sub brand handling for a forth
>>>>> time. Several groups had a chance for direct 1 on 1 during the
>>>>> code sprint and we should move on to finishing this project.
>>>>>
>>>>> By the same token we are iterating on the choose-a-project
>>>>> graphics; while I was able to offer some clarifications during
>>>>> the code sprint I would really applicate some backup by someone
>>>>> with more cartographic & analsyis experience then me. In many
>>>>> senses I am just a developer and we need input from someone with
>>>>> more experience of our target audience than I can provided.
>>>>>
>>>>>
>>>>> --
>>>>> Jody Garnett
>>>>>
>>>>> On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>>>> <mailto:shfeldman at gmail.com>> wrote:
>>>>>
>>>>> We have just invested in a professionally developed corporate
>>>>> identity, logo and guidelines. I disagree with Cameron
>>>>> (doesn't happen often) on allowing a high degree of
>>>>> flexibility in the user of the logo and interpretation of the
>>>>> guidelines.
>>>>>
>>>>> Let's try to follow the guidelines as closely as possible -
>>>>> use the logo as intended or continue with a project specific
>>>>> logo and have a small OSGeo logo separately, don't change the
>>>>> logo colours. Let's note any problems we encounter and review
>>>>> after a year
>>>>>
>>>>> Steven
>>>>>
>>>>>
>>>>> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>>>> <mailto:marketing-request at lists.osgeo.org> wrote:
>>>>> >
>>>>> > Send Marketing mailing list submissions to
>>>>> > marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>
>>>>> >
>>>>> > To subscribe or unsubscribe via the World Wide Web, visit
>>>>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>> > or, via email, send a message with subject or body 'help' to
>>>>> > marketing-request at lists.osgeo.org
>>>>> <mailto:marketing-request at lists.osgeo.org>
>>>>> >
>>>>> > You can reach the person managing the list at
>>>>> > marketing-owner at lists.osgeo.org
>>>>> <mailto:marketing-owner at lists.osgeo.org>
>>>>> >
>>>>> > When replying, please edit your Subject line so it is more
>>>>> specific
>>>>> > than "Re: Contents of Marketing digest..."
>>>>> >
>>>>> >
>>>>> > Today's Topics:
>>>>> >
>>>>> > 1. Re: [Live-demo] osgeo live logo, and website presentation
>>>>> > (Cameron Shorter)
>>>>> >
>>>>> >
>>>>> >
>>>>>
>>>>> ----------------------------------------------------------------------
>>>>> >
>>>>> > Message: 1
>>>>> > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>>>> > From: Cameron Shorter <cameron.shorter at gmail.com
>>>>> <mailto:cameron.shorter at gmail.com>>
>>>>> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>>>> <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>>>> > <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>>>> > Cc: "live-demo at lists.osgeo.org
>>>>> <mailto:live-demo at lists.osgeo.org>"
>>>>> <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>>>> > "marketing at lists.osgeo.org
>>>>> <mailto:marketing at lists.osgeo.org>"
>>>>> <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>>>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>>>>> and website
>>>>> > presentation
>>>>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>>>> <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>>>> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>>>> >
>>>>> > Jody, others,
>>>>> >
>>>>> > Looking at the branding style guide, there is some
>>>>> ambiguity between the
>>>>> > goal of allowing sub-brands (which would involve being
>>>>> creative with how
>>>>> > the logo is used with other graphical concepts) and dos and
>>>>> don'ts which
>>>>> > state not changing the logo. I suggest Dos and Don'ts be
>>>>> suggestions and
>>>>> > goals rather than hard rules in order to enable people to
>>>>> be creative.
>>>>> > Eg: if a chapter wanted to use their country's flag colours
>>>>> within the
>>>>> > logo, I think that should be ok. It is in the designer's
>>>>> interest to try
>>>>> > and align with the core OSGeo-Logo, so they will likely do
>>>>> a good job of
>>>>> > making it obvious there are OSGeo roots.
>>>>> >
>>>>> > Eg: Spanish logo:
>>>>> >
>>>>>
>>>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>>>
>>>>>
>>>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>>>
>>>>> >
>>>>> > For OSGeo-Live, I'm expecting we will want to work out a
>>>>> way to weave a
>>>>> > heart (or some other image aligned with "live") into the
>>>>> logo somehow.
>>>>> > We may want to retain the blue heart. That should be ok and
>>>>> up to us to
>>>>> > do a good job of deciding that.
>>>>> >
>>>>> > You might notice OSGeo-Live has broken the style guide by
>>>>> using the logo
>>>>> > in over another image in our screenshot:
>>>>> >
>>>>> > https://live.osgeo.org/_images/osgeolive_menu.png
>>>>> <https://live.osgeo.org/_images/osgeolive_menu.png>
>>>>> >
>>>>> > In previous releases we have used washed out versions of
>>>>> the logo, of
>>>>> > large, off-center parts of the logo. It was artistic and
>>>>> looked good,
>>>>> > and provided the link back to OSGeo. We should empower the
>>>>> creative
>>>>> > people in our community to be creative in that way.
>>>>> >
>>>>> > The guide is prescriptive about only being shown on a white
>>>>> background.
>>>>> > Again, that should be a recommendation rather than a rule.
>>>>> If I have a
>>>>> > presentation template with a light blue background, I
>>>>> should be able to
>>>>> > put a logo over the top, without needing to create a white
>>>>> square to put
>>>>> > under it. As a creator, I should be able to decide which
>>>>> looks best.
>>>>> >
>>>>> > Cheers, Cameron
>>>>> >
>>>>> >
>>>>> >>
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>>
>>>> -- Cameron Shorter, Software and Data Solutions Manager,
>>>> Jirotech Pty Ltd,
>>>> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>>>
>>>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>>
>>>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>>>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>>>
>>>>
>>>
>>>
>>> _______________________________________________
>>> Marketing mailing list
>>> Marketing at lists.osgeo.org
>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter, Software and Data Solutions Manager,
Jirotech Pty Ltd,
Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 8099 9000, M +61 419 142 254, W www.jirotech.com
P +61 2 8099 9000, M +61 419 142 254, W www.jirotech.com
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