[Marketing] Logo Design

Wed May 3 22:31:26 PDT 2017

Astrid I got a couple problems with our current logo, Color does not
provide much contrast affecting legibility, font is commercial so I had to
buy it to generate new sponsor logos.

Can you say what you like about the current logo/ branding? Perhaps we can
find something to work from.
On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
wrote:

> Hi,
>
> I am a bit late with my answer.
>
> I would like to suggest to stay with our actual OSGeo logo. It is good
> and it is much nicer than the suggestions and many other Logos from
> local chapters or OSGeo-Live refer to it or the seal.
>
> Astrid
>
> Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
> > I've asked the vendor to add an example OSGeo Live derivative logo to
> > the presentation on this page.
> >
> >
> >
> > On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com>
> > wrote:
> >> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
> >> <cameron.shorter at gmail.com> wrote:
> >>> Hi Jeffrey,
> >>>
> >>> Thanks for the heads up. As the person who created the OSGeo-Live
> >>> logo, I'd
> >>> prefer not to have to spend extra time to re-create it, for what I'd
> >>> consider little to no extra return on investment.
> >>
> >> Not required. OSGeo live can continue to use the old one if you want.
> >>
> >>> I'm not about to block the awesome momentum that I'm seeing happening
> >>> in
> >>> marketing committee, but will note that I'm in favour of leaving the
> >>> osgeo
> >>> logo unchanged.
> >>
> >> Thats fine. There is no reason for everyone to agree.
> >>
> >>> Can we justify paying an external agency to update all derivatives of
> >>> the
> >>> OSGeo logo? If not, we should be careful about asking OSGeo
> >>> communities to
> >>> invest time in updating their logos. (We should be valuing the time
> >>> of our
> >>> communities too).
> >>
> >> The external agency will provide a system in which sub-brands can
> >> follow the logo and stay on brand which the sub brands/projects can
> >> choose to use or not. This is the same scenario for sub-sites on the
> >> site. This project will provide a framework to work in. Its up to the
> >> communities, initiatives etc to work within it and be on brand ... or
> >> not.
> >>
> >>> Cheers, Cameron
> >>>
> >>>
> >>>
> >>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
> >>>>
> >>>> Or I should say a set of guidelines for how derivative logos should
> >>>> look and follow the brand. This is applicable for local chapters too
> >>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
> >>>>
> >>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
> >>>> <ortelius at gmail.com>
> >>>> wrote:
> >>>>>
> >>>>> These derivative logos are included in the scope of work.
> >>>>>
> >>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
> >>>>> <cameron.shorter at gmail.com>
> >>>>> wrote:
> >>>>>>
> >>>>>> A comment on logo design:
> >>>>>>
> >>>>>> There are a number of logos that have been created which are based
> >>>>>> on
> >>>>>> the
> >>>>>> old logo. Eg: OSGeo-Live logo.
> >>>>>> https://live.osgeo.org/_images/banner.png
> >>>>>>
> >>>>>> If the old logo changes, then I think it important to consider the
> >>>>>> impact
> >>>>>> of updating all derivative logos.
> >>>>>>
> >>>>>>
> >>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
> >>>>>>
> >>>>>> Meeting mins are available from yesterday (sending to the email
> >>>>>> list
> >>>>>> here
> >>>>>> for the record).
> >>>>>> ----
> >>>>>>
> >>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
> >>>>>>
> >>>>>>
> >>>>>> Date: April 26 2017 - 16:00 PM
> >>>>>>
> >>>>>> Agenda
> >>>>>>
> >>>>>> Last Meeting Follow-Up
> >>>>>>
> >>>>>> Review: Visitor Journey document.
> >>>>>>
> >>>>>> Set up meeting with Harrison Grundy
> >>>>>>
> >>>>>>
> >>>>>> New Business
> >>>>>>
> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
> >>>>>>
> >>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
> >>>>>>
> >>>>>> Request for input: ‘Case Studies’
> >>>>>>
> >>>>>>
> >>>>>> Attendees
> >>>>>>
> >>>>>> Get Interactive
> >>>>>>
> >>>>>> Jeffrey Lasut (Project Owner),
> >>>>>>
> >>>>>> Patrick Kepel (Project Manager),
> >>>>>>
> >>>>>> Ching Knikkink (Senior Designer)
> >>>>>>
> >>>>>>
> >>>>>> OSGeo
> >>>>>>
> >>>>>> Jody
> >>>>>>
> >>>>>> Jeffrey Johnson (technical difficulty)
> >>>>>>
> >>>>>> Minutes
> >>>>>>
> >>>>>> Review: Visitor Journey document:
> >>>>>>
> >>>>>>
> >>>>>> In the latest mail conversation OSGeo stated that the Visitor
> >>>>>> Journey is
> >>>>>> going to be an ongoing process. Review added information by OSGeo.
> >>>>>>
> >>>>>>
> >>>>>> Link to the Visitor Journey document’:
> >>>>>>
> >>>>>>
> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
> >>>>>>
> >>>>>>
> >>>>>> Review of document with Jody and Patrick:
> >>>>>>
> >>>>>> Clarification that this is an ongoing process
> >>>>>>
> >>>>>> Should we fill in a guess, or leave blank?
> >>>>>>
> >>>>>> Balance between
> >>>>>>
> >>>>>> Awareness / Consideration / Evaluation
> >>>>>>
> >>>>>> Most content that has been initially written here should be moved
> >>>>>> down
> >>>>>> into adoption
> >>>>>>
> >>>>>> Adoption
> >>>>>>
> >>>>>> This is what is easiest to write since it was we focus on
> >>>>>>
> >>>>>> Impress / Enthuse / Advocate
> >>>>>>
> >>>>>> Community development, building
> >>>>>>
> >>>>>> JG and JJ: Started filling in the document yesterday
> >>>>>>
> >>>>>> JG outlined the academic and outreach stories
> >>>>>>
> >>>>>> Needs review from GeoForAll and local chapter volunteers
> >>>>>>
> >>>>>> Q: How many people worked on the document?
> >>>>>>
> >>>>>> 3 to 4 people?
> >>>>>>
> >>>>>> Q: How comfortable are we that this document is complete?
> >>>>>>
> >>>>>> Most of the ideas are on the table
> >>>>>>
> >>>>>> Can be more clearly expressed / with correct technical language
> >>>>>>
> >>>>>> Do not think we are missing anything BIG
> >>>>>>
> >>>>>> Request review/content from Academic and Local Chapter volunteers
> >>>>>>
> >>>>>> Q: Can Get Interactive proceed, or are they going to be stuck
> >>>>>> waiting
> >>>>>> for
> >>>>>> this document?
> >>>>>>
> >>>>>> This spreadsheet is needed to drive wireframe creation
> >>>>>>
> >>>>>> Wireframe creation is stuck on this, but there is other work that
> >>>>>> can be
> >>>>>> done while Get Interactive waits
> >>>>>>
> >>>>>>
> >>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
> >>>>>> information:
> >>>>>>
> >>>>>>
> >>>>>> Stages - for non-community members (example students)
> >>>>>>
> >>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
> >>>>>>
> >>>>>> Just the knowledge that open source mapping, research tools exist.
> >>>>>>
> >>>>>> Bonus if they learn about local chapters, or GeoForAll communities
> >>>>>> that
> >>>>>> can help
> >>>>>>
> >>>>>> Adoption - made their decision to use/or are already using open
> >>>>>> source
> >>>>>> for
> >>>>>> their project or theses
> >>>>>>
> >>>>>> What tools we can provide to make this easier
> >>>>>>
> >>>>>> GeoForAll can help support them here
> >>>>>>
> >>>>>> Ideal Story: Write a thesis using GRASS for analysis, and
> >>>>>> contribute a
> >>>>>> new
> >>>>>> plugin to GRASS
> >>>>>>
> >>>>>> Impress - have so much fun with open source mapping they want to
> >>>>>> join
> >>>>>> OSGeo
> >>>>>>
> >>>>>> Presenting papers
> >>>>>>
> >>>>>> Telling other other Grad students
> >>>>>>
> >>>>>>
> >>>>>> Stages - for stakeholders
> >>>>>>
> >>>>>> Awareness
> >>>>>>
> >>>>>> Check that members are aware of all that OSGeo offers
> >>>>>>
> >>>>>> Focused on building connections between OSGeo groups
> >>>>>>
> >>>>>> Adoption - how to take part in more OSGeo activities
> >>>>>>
> >>>>>> How to encourage stakeholders to participate in OSGeo (rather
> >>>>>>
> >>>>>> If you work on a project, how to set up a code sprint
> >>>>>>
> >>>>>> If you work on a local chapter, how to join marketing committee
> >>>>>>
> >>>>>> Impress
> >>>>>>
> >>>>>> Both messager outreach to non-members
> >>>>>>
> >>>>>> Promote OSGeo as an organization - name OSGeo as a solution
> >>>>>>
> >>>>>> Recruit new members to grow our community
> >>>>>>
> >>>>>>
> >>>>>> Conversation about terms (see Legend tab of spreadsheet)
> >>>>>>
> >>>>>> Which content do we need?
> >>>>>>
> >>>>>> Information
> >>>>>>
> >>>>>> Things that need to be written
> >>>>>>
> >>>>>> Tutorial is a content (could be delivered as a workshop, video,
> >>>>>> website,
> >>>>>> pdf, handout)
> >>>>>>
> >>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials,
> >>>>>> Case
> >>>>>> Studies, MOU, Press Release, MOU
> >>>>>>
> >>>>>> Which media can we use?
> >>>>>>
> >>>>>> Formats
> >>>>>>
> >>>>>> Examples: website, offline (brochures, handouts), videos, demos,
> >>>>>> magazines, social media
> >>>>>>
> >>>>>> Which channels
> >>>>>>
> >>>>>> Where the communication occurs
> >>>>>>
> >>>>>> The same content can go out on multiple channels - example a press
> >>>>>> release
> >>>>>> on our website and via gisuser
> >>>>>>
> >>>>>> Different channels require different media  - the same tutorial
> >>>>>> may be a
> >>>>>> PDF on the website, a handout at a conference, and a video on
> >>>>>> YouTube.
> >>>>>>
> >>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
> >>>>>> Presentation, Conference Workshop
> >>>>>>
> >>>>>> Examples: Website (landing pages), MailChimp (channel for email),
> >>>>>> GisUser
> >>>>>> (channel for press release), Git (channel for code), mailing list
> >>>>>> (channel
> >>>>>> for email)
> >>>>>>
> >>>>>> Tools, response and followup:
> >>>>>>
> >>>>>> Goal is to create a response in the target audience
> >>>>>>
> >>>>>> Follow up email after user has downloaded the software
> >>>>>>
> >>>>>> Collecting biz cards at a conference to check back with booth
> >>>>>> attendees
> >>>>>>
> >>>>>> Create an interaction between events:
> >>>>>>
> >>>>>> Download qgis, get an email three days later about a local meetup
> >>>>>> in
> >>>>>> your
> >>>>>> area, follow up with foss4g news
> >>>>>>
> >>>>>> Call-to-Action button on the website (landing page)
> >>>>>>
> >>>>>>
> >>>>>> Stages - for stakeholders members
> >>>>>>
> >>>>>> Awareness
> >>>>>>
> >>>>>> Consider to join us (rather than just use our software and
> >>>>>> materials)
> >>>>>>
> >>>>>> You can join a local chapter and take part
> >>>>>>
> >>>>>> How to encourage service providers into productive contributors?
> >>>>>>
> >>>>>> Do you support open source? Are you sure?
> >>>>>>
> >>>>>> Encourage the use of open source you help grow the user community
> >>>>>>
> >>>>>> Next level is participating, so open source can be sustainable
> >>>>>>
> >>>>>> Adoption
> >>>>>>
> >>>>>> How to join a local chapter and help out in your community
> >>>>>>
> >>>>>> Impress
> >>>>>>
> >>>>>> Having fun? Encourage others to join
> >>>>>>
> >>>>>> Burnt out? Encourage others to help
> >>>>>>
> >>>>>> Community building, member outreach, join osgeo
> >>>>>>
> >>>>>>
> >>>>>> Set up meeting with Harrison Grundy
> >>>>>>
> >>>>>> Meeting with Harrison Grundy (SAC) to discuss production
> >>>>>> environment and
> >>>>>> LDAP for the website.
> >>>>>>
> >>>>>>
> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
> >>>>>>
> >>>>>> Presentation and substantiation on logo design and
> >>>>>> recommendations.
> >>>>>>
> >>>>>> Link to document: ‘Presentation Initial Branding - Concept &
> >>>>>> Strategy’’
> >>>>>> will be added after presentation.
> >>>>>>
> >>>>>>
> >>>>>> Notes:
> >>>>>>
> >>>>>> Cleanup, blance
> >>>>>>
> >>>>>> Good comparison with friendly / competitors for visual comparison
> >>>>>>
> >>>>>> Note - update QGIS logo and eclipse Logo for comparison
> >>>>>>
> >>>>>> The composition is improved, looking more balanced with the text,
> >>>>>> spacing
> >>>>>> looks good
> >>>>>>
> >>>>>> Logo 1 - minimal changes
> >>>>>>
> >>>>>> The old one had a gap to be "open"
> >>>>>>
> >>>>>> Logo 2 - bring in two colors change from compass rose to compass
> >>>>>> on rose
> >>>>>>
> >>>>>> Logo text looks odd for spacing
> >>>>>>
> >>>>>> Logo 3 - bring in two ideas
> >>>>>>
> >>>>>> Like the sawtooth effect
> >>>>>>
> >>>>>> The combination of compass rose with compass
> >>>>>>
> >>>>>> Fits in best with the others
> >>>>>>
> >>>>>> Logo 4
> >>>>>>
> >>>>>> Change it up more, gradient, mark intermixed with words, breaks up
> >>>>>> OS
> >>>>>> and
> >>>>>>
> >>>>>> Logo 5
> >>>>>>
> >>>>>> Like a Spirogrpah rendering of the current elements
> >>>>>>
> >>>>>> Lots of movement with all the lines
> >>>>>>
> >>>>>> The font is clear, legible, with the darker colors
> >>>>>>
> >>>>>> Moves away from green
> >>>>>>
> >>>>>>
> >>>>>> Exploring Logo 3 in other contexts
> >>>>>>
> >>>>>> Use a topo to pull out idea of geography for biz card,
> >>>>>> presentations,
> >>>>>> etc…
> >>>>>>
> >>>>>> Topo lines comes across as vintage - or steam punk
> >>>>>>
> >>>>>> Consider comparison with new qgis logo
> >>>>>>
> >>>>>> OSGeo - Educational content
> >>>>>>
> >>>>>> This is known as “GeoForAll” so we need a different example
> >>>>>>
> >>>>>> Other examples with two words to see line wrapping
> >>>>>>
> >>>>>> Silver Sponsor
> >>>>>>
> >>>>>> Community Project
> >>>>>>
> >>>>>> Still recommend short names for subterms
> >>>>>>
> >>>>>> OSGeo - Conference
> >>>>>>
> >>>>>> This is known as “FOSS4G” so we need a different example
> >>>>>>
> >>>>>> Discussion:
> >>>>>>
> >>>>>> Lots of nice elements to steal for sub brands
> >>>>>>
> >>>>>> More colors for sub-brands
> >>>>>>
> >>>>>> What font? Need to check it is an open font :) A google font…
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> Jody’s notes:
> >>>>>>
> >>>>>> remind me to share my sketch templates
> >>>>>>
> >>>>>> I like how light bulbs are now icons - and not a real thing
> >>>>>> anymore)
> >>>>>>
> >>>>>> for mission, vision, presentaiton -
> >>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744
> )
> >>>>>>
> >>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
> >>>>>>
> >>>>>> I think your QGIS logo may be out of date
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
> >>>>>>
> >>>>>> Based on the information given by OSGeo on April 12 2017,
> >>>>>> adjustments
> >>>>>> were
> >>>>>> made and saved in a new document: ‘interaction Design V2’
> >>>>>>
> >>>>>> Link to ‘Interaction Design V2’:
> >>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
> >>>>>>
> >>>>>> Action Items
> >>>>>>
> >>>>>> Finalize Visitor Journey (OSGeo)
> >>>>>>
> >>>>>> Decision making Logo Design (OSGeo)
> >>>>>>
> >>>>>> Providing Get Interactive with information for ‘Case Studies’
> >>>>>> wireframes
> >>>>>> (OSGeo)
> >>>>>>
> >>>>>> Share corporate presentation on Core Values etc. with Get
> >>>>>> Interactive.
> >>>>>>
> >>>>>> JL - contact email list to set up a meeting with Harisson Grundy
> >>>>>>
> >>>>>> JG - setup a meeting on the visitor journeys
> >>>>>>
> >>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
> >>>>>> background idea)
> >>>>>>
> >>>>>> JG: Anyone want to post these notes...
> >>>>>>
> >>>>>> Next Meeting Agenda Items
> >>>>>>
> >>>>>> Discuss input ‘Cases Studies’.
> >>>>>>
> >>>>>> Discuss decision Logo OSGeo.
> >>>>>>
> >>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to
> >>>>>> reply).
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> _______________________________________________
> >>>>>> Marketing mailing list
> >>>>>> Marketing at lists.osgeo.org
> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
> >>>>>>
> >>>>>>
> >>>>>> --
> >>>>>> Cameron Shorter
> >>>>>> M +61 419 142 254
> >>>>>>
> >>>>>> _______________________________________________
> >>>>>> Marketing mailing list
> >>>>>> Marketing at lists.osgeo.org
> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
> >>>
> >>>
> >>> --
> >>> Cameron Shorter
> >>> M +61 419 142 254
> >>>
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org
> > https://lists.osgeo.org/mailman/listinfo/marketing
>
> --
> --
> Astrid Emde
> Charter Member
> Open Source Geospatial Foundation
> http://wiki.osgeo.org/wiki/User:Astrid_Emde
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing

-- 
--
Jody Garnett
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