[Marketing] Logo Design
Cameron Shorter
cameron.shorter at gmail.com
Thu May 4 02:55:33 PDT 2017
I assume there are logo options listed somewhere? I can't seem to find them.
Jody, to address your concerns, can we limit logo changes to changing
text to an open font, and possibly adjust colours, but keep the same
logo pattern?
On 4/5/17 3:31 pm, Jody Garnett wrote:
> Astrid I got a couple problems with our current logo, Color does not
> provide much contrast affecting legibility, font is commercial so I
> had to buy it to generate new sponsor logos.
>
> Can you say what you like about the current logo/ branding? Perhaps we
> can find something to work from.
> On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo)
> <astrid_emde at osgeo.org <mailto:astrid_emde at osgeo.org>> wrote:
>
> Hi,
>
> I am a bit late with my answer.
>
> I would like to suggest to stay with our actual OSGeo logo. It is good
> and it is much nicer than the suggestions and many other Logos from
> local chapters or OSGeo-Live refer to it or the seal.
>
> Astrid
>
> Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
> > I've asked the vendor to add an example OSGeo Live derivative
> logo to
> > the presentation on this page.
> >
> >
> >
> > On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson
> <ortelius at gmail.com <mailto:ortelius at gmail.com>>
> > wrote:
> >> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
> >> <cameron.shorter at gmail.com <mailto:cameron.shorter at gmail.com>>
> wrote:
> >>> Hi Jeffrey,
> >>>
> >>> Thanks for the heads up. As the person who created the OSGeo-Live
> >>> logo, I'd
> >>> prefer not to have to spend extra time to re-create it, for
> what I'd
> >>> consider little to no extra return on investment.
> >>
> >> Not required. OSGeo live can continue to use the old one if you
> want.
> >>
> >>> I'm not about to block the awesome momentum that I'm seeing
> happening
> >>> in
> >>> marketing committee, but will note that I'm in favour of
> leaving the
> >>> osgeo
> >>> logo unchanged.
> >>
> >> Thats fine. There is no reason for everyone to agree.
> >>
> >>> Can we justify paying an external agency to update all
> derivatives of
> >>> the
> >>> OSGeo logo? If not, we should be careful about asking OSGeo
> >>> communities to
> >>> invest time in updating their logos. (We should be valuing the
> time
> >>> of our
> >>> communities too).
> >>
> >> The external agency will provide a system in which sub-brands can
> >> follow the logo and stay on brand which the sub brands/projects can
> >> choose to use or not. This is the same scenario for sub-sites
> on the
> >> site. This project will provide a framework to work in. Its up
> to the
> >> communities, initiatives etc to work within it and be on brand
> ... or
> >> not.
> >>
> >>> Cheers, Cameron
> >>>
> >>>
> >>>
> >>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
> >>>>
> >>>> Or I should say a set of guidelines for how derivative logos
> should
> >>>> look and follow the brand. This is applicable for local
> chapters too
> >>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
> >>>>
> >>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
> >>>> <ortelius at gmail.com <mailto:ortelius at gmail.com>>
> >>>> wrote:
> >>>>>
> >>>>> These derivative logos are included in the scope of work.
> >>>>>
> >>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
> >>>>> <cameron.shorter at gmail.com <mailto:cameron.shorter at gmail.com>>
> >>>>> wrote:
> >>>>>>
> >>>>>> A comment on logo design:
> >>>>>>
> >>>>>> There are a number of logos that have been created which
> are based
> >>>>>> on
> >>>>>> the
> >>>>>> old logo. Eg: OSGeo-Live logo.
> >>>>>> https://live.osgeo.org/_images/banner.png
> >>>>>>
> >>>>>> If the old logo changes, then I think it important to
> consider the
> >>>>>> impact
> >>>>>> of updating all derivative logos.
> >>>>>>
> >>>>>>
> >>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
> >>>>>>
> >>>>>> Meeting mins are available from yesterday (sending to the email
> >>>>>> list
> >>>>>> here
> >>>>>> for the record).
> >>>>>> ----
> >>>>>>
> >>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
> >>>>>>
> >>>>>>
> >>>>>> Date: April 26 2017 - 16:00 PM
> >>>>>>
> >>>>>> Agenda
> >>>>>>
> >>>>>> Last Meeting Follow-Up
> >>>>>>
> >>>>>> Review: Visitor Journey document.
> >>>>>>
> >>>>>> Set up meeting with Harrison Grundy
> >>>>>>
> >>>>>>
> >>>>>> New Business
> >>>>>>
> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
> >>>>>>
> >>>>>> Review Wireframes: Interaction Design V2 - moved to next
> meeting.
> >>>>>>
> >>>>>> Request for input: ‘Case Studies’
> >>>>>>
> >>>>>>
> >>>>>> Attendees
> >>>>>>
> >>>>>> Get Interactive
> >>>>>>
> >>>>>> Jeffrey Lasut (Project Owner),
> >>>>>>
> >>>>>> Patrick Kepel (Project Manager),
> >>>>>>
> >>>>>> Ching Knikkink (Senior Designer)
> >>>>>>
> >>>>>>
> >>>>>> OSGeo
> >>>>>>
> >>>>>> Jody
> >>>>>>
> >>>>>> Jeffrey Johnson (technical difficulty)
> >>>>>>
> >>>>>> Minutes
> >>>>>>
> >>>>>> Review: Visitor Journey document:
> >>>>>>
> >>>>>>
> >>>>>> In the latest mail conversation OSGeo stated that the Visitor
> >>>>>> Journey is
> >>>>>> going to be an ongoing process. Review added information by
> OSGeo.
> >>>>>>
> >>>>>>
> >>>>>> Link to the Visitor Journey document’:
> >>>>>>
> >>>>>>
> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
> >>>>>>
> >>>>>>
> >>>>>> Review of document with Jody and Patrick:
> >>>>>>
> >>>>>> Clarification that this is an ongoing process
> >>>>>>
> >>>>>> Should we fill in a guess, or leave blank?
> >>>>>>
> >>>>>> Balance between
> >>>>>>
> >>>>>> Awareness / Consideration / Evaluation
> >>>>>>
> >>>>>> Most content that has been initially written here should be
> moved
> >>>>>> down
> >>>>>> into adoption
> >>>>>>
> >>>>>> Adoption
> >>>>>>
> >>>>>> This is what is easiest to write since it was we focus on
> >>>>>>
> >>>>>> Impress / Enthuse / Advocate
> >>>>>>
> >>>>>> Community development, building
> >>>>>>
> >>>>>> JG and JJ: Started filling in the document yesterday
> >>>>>>
> >>>>>> JG outlined the academic and outreach stories
> >>>>>>
> >>>>>> Needs review from GeoForAll and local chapter volunteers
> >>>>>>
> >>>>>> Q: How many people worked on the document?
> >>>>>>
> >>>>>> 3 to 4 people?
> >>>>>>
> >>>>>> Q: How comfortable are we that this document is complete?
> >>>>>>
> >>>>>> Most of the ideas are on the table
> >>>>>>
> >>>>>> Can be more clearly expressed / with correct technical language
> >>>>>>
> >>>>>> Do not think we are missing anything BIG
> >>>>>>
> >>>>>> Request review/content from Academic and Local Chapter
> volunteers
> >>>>>>
> >>>>>> Q: Can Get Interactive proceed, or are they going to be stuck
> >>>>>> waiting
> >>>>>> for
> >>>>>> this document?
> >>>>>>
> >>>>>> This spreadsheet is needed to drive wireframe creation
> >>>>>>
> >>>>>> Wireframe creation is stuck on this, but there is other
> work that
> >>>>>> can be
> >>>>>> done while Get Interactive waits
> >>>>>>
> >>>>>>
> >>>>>> Discussion/Clarifications to help guide OSGeo in filling in
> this
> >>>>>> information:
> >>>>>>
> >>>>>>
> >>>>>> Stages - for non-community members (example students)
> >>>>>>
> >>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo
> events
> >>>>>>
> >>>>>> Just the knowledge that open source mapping, research tools
> exist.
> >>>>>>
> >>>>>> Bonus if they learn about local chapters, or GeoForAll
> communities
> >>>>>> that
> >>>>>> can help
> >>>>>>
> >>>>>> Adoption - made their decision to use/or are already using open
> >>>>>> source
> >>>>>> for
> >>>>>> their project or theses
> >>>>>>
> >>>>>> What tools we can provide to make this easier
> >>>>>>
> >>>>>> GeoForAll can help support them here
> >>>>>>
> >>>>>> Ideal Story: Write a thesis using GRASS for analysis, and
> >>>>>> contribute a
> >>>>>> new
> >>>>>> plugin to GRASS
> >>>>>>
> >>>>>> Impress - have so much fun with open source mapping they
> want to
> >>>>>> join
> >>>>>> OSGeo
> >>>>>>
> >>>>>> Presenting papers
> >>>>>>
> >>>>>> Telling other other Grad students
> >>>>>>
> >>>>>>
> >>>>>> Stages - for stakeholders
> >>>>>>
> >>>>>> Awareness
> >>>>>>
> >>>>>> Check that members are aware of all that OSGeo offers
> >>>>>>
> >>>>>> Focused on building connections between OSGeo groups
> >>>>>>
> >>>>>> Adoption - how to take part in more OSGeo activities
> >>>>>>
> >>>>>> How to encourage stakeholders to participate in OSGeo (rather
> >>>>>>
> >>>>>> If you work on a project, how to set up a code sprint
> >>>>>>
> >>>>>> If you work on a local chapter, how to join marketing committee
> >>>>>>
> >>>>>> Impress
> >>>>>>
> >>>>>> Both messager outreach to non-members
> >>>>>>
> >>>>>> Promote OSGeo as an organization - name OSGeo as a solution
> >>>>>>
> >>>>>> Recruit new members to grow our community
> >>>>>>
> >>>>>>
> >>>>>> Conversation about terms (see Legend tab of spreadsheet)
> >>>>>>
> >>>>>> Which content do we need?
> >>>>>>
> >>>>>> Information
> >>>>>>
> >>>>>> Things that need to be written
> >>>>>>
> >>>>>> Tutorial is a content (could be delivered as a workshop, video,
> >>>>>> website,
> >>>>>> pdf, handout)
> >>>>>>
> >>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials,
> >>>>>> Case
> >>>>>> Studies, MOU, Press Release, MOU
> >>>>>>
> >>>>>> Which media can we use?
> >>>>>>
> >>>>>> Formats
> >>>>>>
> >>>>>> Examples: website, offline (brochures, handouts), videos,
> demos,
> >>>>>> magazines, social media
> >>>>>>
> >>>>>> Which channels
> >>>>>>
> >>>>>> Where the communication occurs
> >>>>>>
> >>>>>> The same content can go out on multiple channels - example
> a press
> >>>>>> release
> >>>>>> on our website and via gisuser
> >>>>>>
> >>>>>> Different channels require different media - the same tutorial
> >>>>>> may be a
> >>>>>> PDF on the website, a handout at a conference, and a video on
> >>>>>> YouTube.
> >>>>>>
> >>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth,
> Conference
> >>>>>> Presentation, Conference Workshop
> >>>>>>
> >>>>>> Examples: Website (landing pages), MailChimp (channel for
> email),
> >>>>>> GisUser
> >>>>>> (channel for press release), Git (channel for code),
> mailing list
> >>>>>> (channel
> >>>>>> for email)
> >>>>>>
> >>>>>> Tools, response and followup:
> >>>>>>
> >>>>>> Goal is to create a response in the target audience
> >>>>>>
> >>>>>> Follow up email after user has downloaded the software
> >>>>>>
> >>>>>> Collecting biz cards at a conference to check back with booth
> >>>>>> attendees
> >>>>>>
> >>>>>> Create an interaction between events:
> >>>>>>
> >>>>>> Download qgis, get an email three days later about a local
> meetup
> >>>>>> in
> >>>>>> your
> >>>>>> area, follow up with foss4g news
> >>>>>>
> >>>>>> Call-to-Action button on the website (landing page)
> >>>>>>
> >>>>>>
> >>>>>> Stages - for stakeholders members
> >>>>>>
> >>>>>> Awareness
> >>>>>>
> >>>>>> Consider to join us (rather than just use our software and
> >>>>>> materials)
> >>>>>>
> >>>>>> You can join a local chapter and take part
> >>>>>>
> >>>>>> How to encourage service providers into productive
> contributors?
> >>>>>>
> >>>>>> Do you support open source? Are you sure?
> >>>>>>
> >>>>>> Encourage the use of open source you help grow the user
> community
> >>>>>>
> >>>>>> Next level is participating, so open source can be sustainable
> >>>>>>
> >>>>>> Adoption
> >>>>>>
> >>>>>> How to join a local chapter and help out in your community
> >>>>>>
> >>>>>> Impress
> >>>>>>
> >>>>>> Having fun? Encourage others to join
> >>>>>>
> >>>>>> Burnt out? Encourage others to help
> >>>>>>
> >>>>>> Community building, member outreach, join osgeo
> >>>>>>
> >>>>>>
> >>>>>> Set up meeting with Harrison Grundy
> >>>>>>
> >>>>>> Meeting with Harrison Grundy (SAC) to discuss production
> >>>>>> environment and
> >>>>>> LDAP for the website.
> >>>>>>
> >>>>>>
> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
> >>>>>>
> >>>>>> Presentation and substantiation on logo design and
> >>>>>> recommendations.
> >>>>>>
> >>>>>> Link to document: ‘Presentation Initial Branding - Concept &
> >>>>>> Strategy’’
> >>>>>> will be added after presentation.
> >>>>>>
> >>>>>>
> >>>>>> Notes:
> >>>>>>
> >>>>>> Cleanup, blance
> >>>>>>
> >>>>>> Good comparison with friendly / competitors for visual
> comparison
> >>>>>>
> >>>>>> Note - update QGIS logo and eclipse Logo for comparison
> >>>>>>
> >>>>>> The composition is improved, looking more balanced with the
> text,
> >>>>>> spacing
> >>>>>> looks good
> >>>>>>
> >>>>>> Logo 1 - minimal changes
> >>>>>>
> >>>>>> The old one had a gap to be "open"
> >>>>>>
> >>>>>> Logo 2 - bring in two colors change from compass rose to
> compass
> >>>>>> on rose
> >>>>>>
> >>>>>> Logo text looks odd for spacing
> >>>>>>
> >>>>>> Logo 3 - bring in two ideas
> >>>>>>
> >>>>>> Like the sawtooth effect
> >>>>>>
> >>>>>> The combination of compass rose with compass
> >>>>>>
> >>>>>> Fits in best with the others
> >>>>>>
> >>>>>> Logo 4
> >>>>>>
> >>>>>> Change it up more, gradient, mark intermixed with words,
> breaks up
> >>>>>> OS
> >>>>>> and
> >>>>>>
> >>>>>> Logo 5
> >>>>>>
> >>>>>> Like a Spirogrpah rendering of the current elements
> >>>>>>
> >>>>>> Lots of movement with all the lines
> >>>>>>
> >>>>>> The font is clear, legible, with the darker colors
> >>>>>>
> >>>>>> Moves away from green
> >>>>>>
> >>>>>>
> >>>>>> Exploring Logo 3 in other contexts
> >>>>>>
> >>>>>> Use a topo to pull out idea of geography for biz card,
> >>>>>> presentations,
> >>>>>> etc…
> >>>>>>
> >>>>>> Topo lines comes across as vintage - or steam punk
> >>>>>>
> >>>>>> Consider comparison with new qgis logo
> >>>>>>
> >>>>>> OSGeo - Educational content
> >>>>>>
> >>>>>> This is known as “GeoForAll” so we need a different example
> >>>>>>
> >>>>>> Other examples with two words to see line wrapping
> >>>>>>
> >>>>>> Silver Sponsor
> >>>>>>
> >>>>>> Community Project
> >>>>>>
> >>>>>> Still recommend short names for subterms
> >>>>>>
> >>>>>> OSGeo - Conference
> >>>>>>
> >>>>>> This is known as “FOSS4G” so we need a different example
> >>>>>>
> >>>>>> Discussion:
> >>>>>>
> >>>>>> Lots of nice elements to steal for sub brands
> >>>>>>
> >>>>>> More colors for sub-brands
> >>>>>>
> >>>>>> What font? Need to check it is an open font :) A google font…
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> Jody’s notes:
> >>>>>>
> >>>>>> remind me to share my sketch templates
> >>>>>>
> >>>>>> I like how light bulbs are now icons - and not a real thing
> >>>>>> anymore)
> >>>>>>
> >>>>>> for mission, vision, presentaiton -
> >>>>>>
> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
> >>>>>>
> >>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
> >>>>>>
> >>>>>> I think your QGIS logo may be out of date
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next
> meeting.
> >>>>>>
> >>>>>> Based on the information given by OSGeo on April 12 2017,
> >>>>>> adjustments
> >>>>>> were
> >>>>>> made and saved in a new document: ‘interaction Design V2’
> >>>>>>
> >>>>>> Link to ‘Interaction Design V2’:
> >>>>>>
> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
> >>>>>>
> >>>>>> Action Items
> >>>>>>
> >>>>>> Finalize Visitor Journey (OSGeo)
> >>>>>>
> >>>>>> Decision making Logo Design (OSGeo)
> >>>>>>
> >>>>>> Providing Get Interactive with information for ‘Case Studies’
> >>>>>> wireframes
> >>>>>> (OSGeo)
> >>>>>>
> >>>>>> Share corporate presentation on Core Values etc. with Get
> >>>>>> Interactive.
> >>>>>>
> >>>>>> JL - contact email list to set up a meeting with Harisson
> Grundy
> >>>>>>
> >>>>>> JG - setup a meeting on the visitor journeys
> >>>>>>
> >>>>>> JL - Share logo presentation as-is (ask for feedback on the
> topo
> >>>>>> background idea)
> >>>>>>
> >>>>>> JG: Anyone want to post these notes...
> >>>>>>
> >>>>>> Next Meeting Agenda Items
> >>>>>>
> >>>>>> Discuss input ‘Cases Studies’.
> >>>>>>
> >>>>>> Discuss decision Logo OSGeo.
> >>>>>>
> >>>>>> Marketing & Collateral for FOSS4G Boston (waiting for Astrid to
> >>>>>> reply).
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> _______________________________________________
> >>>>>> Marketing mailing list
> >>>>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
> >>>>>>
> >>>>>>
> >>>>>> --
> >>>>>> Cameron Shorter
> >>>>>> M +61 419 142 254
> >>>>>>
> >>>>>> _______________________________________________
> >>>>>> Marketing mailing list
> >>>>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
> >>>
> >>>
> >>> --
> >>> Cameron Shorter
> >>> M +61 419 142 254
> >>>
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
> > https://lists.osgeo.org/mailman/listinfo/marketing
>
> --
> --
> Astrid Emde
> Charter Member
> Open Source Geospatial Foundation
> http://wiki.osgeo.org/wiki/User:Astrid_Emde
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
> https://lists.osgeo.org/mailman/listinfo/marketing
>
> --
> --
> Jody Garnett
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
--
Cameron Shorter
M +61 419 142 254
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