[Marketing] Logo Design

Thu May 4 03:22:01 PDT 2017

Cameron,

I have been looking at the logos on this PDF shared from Google Drive
https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU/
view?usp=sharing

Perhaps there is another listing of the options?

Peter

On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter <cameron.shorter at gmail.com>
wrote:

> I assume there are logo options listed somewhere? I can't seem to find
> them.
>
> Jody, to address your concerns, can we limit logo changes to changing text
> to an open font, and possibly adjust colours, but keep the same logo
> pattern?
>
>
> On 4/5/17 3:31 pm, Jody Garnett wrote:
>
> Astrid I got a couple problems with our current logo, Color does not
> provide much contrast affecting legibility, font is commercial so I had to
> buy it to generate new sponsor logos.
>
> Can you say what you like about the current logo/ branding? Perhaps we can
> find something to work from.
> On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
> wrote:
>
>> Hi,
>>
>> I am a bit late with my answer.
>>
>> I would like to suggest to stay with our actual OSGeo logo. It is good
>> and it is much nicer than the suggestions and many other Logos from
>> local chapters or OSGeo-Live refer to it or the seal.
>>
>> Astrid
>>
>> Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
>> > I've asked the vendor to add an example OSGeo Live derivative logo to
>> > the presentation on this page.
>> >
>> >
>> >
>> > On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson <ortelius at gmail.com>
>> > wrote:
>> >> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>> >> <cameron.shorter at gmail.com> wrote:
>> >>> Hi Jeffrey,
>> >>>
>> >>> Thanks for the heads up. As the person who created the OSGeo-Live
>> >>> logo, I'd
>> >>> prefer not to have to spend extra time to re-create it, for what I'd
>> >>> consider little to no extra return on investment.
>> >>
>> >> Not required. OSGeo live can continue to use the old one if you want.
>> >>
>> >>> I'm not about to block the awesome momentum that I'm seeing happening
>> >>> in
>> >>> marketing committee, but will note that I'm in favour of leaving the
>> >>> osgeo
>> >>> logo unchanged.
>> >>
>> >> Thats fine. There is no reason for everyone to agree.
>> >>
>> >>> Can we justify paying an external agency to update all derivatives of
>> >>> the
>> >>> OSGeo logo? If not, we should be careful about asking OSGeo
>> >>> communities to
>> >>> invest time in updating their logos. (We should be valuing the time
>> >>> of our
>> >>> communities too).
>> >>
>> >> The external agency will provide a system in which sub-brands can
>> >> follow the logo and stay on brand which the sub brands/projects can
>> >> choose to use or not. This is the same scenario for sub-sites on the
>> >> site. This project will provide a framework to work in. Its up to the
>> >> communities, initiatives etc to work within it and be on brand ... or
>> >> not.
>> >>
>> >>> Cheers, Cameron
>> >>>
>> >>>
>> >>>
>> >>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>> >>>>
>> >>>> Or I should say a set of guidelines for how derivative logos should
>> >>>> look and follow the brand. This is applicable for local chapters too
>> >>>> (i.e. https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>> >>>>
>> >>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
>> >>>> <ortelius at gmail.com>
>> >>>> wrote:
>> >>>>>
>> >>>>> These derivative logos are included in the scope of work.
>> >>>>>
>> >>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
>> >>>>> <cameron.shorter at gmail.com>
>> >>>>> wrote:
>> >>>>>>
>> >>>>>> A comment on logo design:
>> >>>>>>
>> >>>>>> There are a number of logos that have been created which are based
>> >>>>>> on
>> >>>>>> the
>> >>>>>> old logo. Eg: OSGeo-Live logo.
>> >>>>>> https://live.osgeo.org/_images/banner.png
>> >>>>>>
>> >>>>>> If the old logo changes, then I think it important to consider the
>> >>>>>> impact
>> >>>>>> of updating all derivative logos.
>> >>>>>>
>> >>>>>>
>> >>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>> >>>>>>
>> >>>>>> Meeting mins are available from yesterday (sending to the email
>> >>>>>> list
>> >>>>>> here
>> >>>>>> for the record).
>> >>>>>> ----
>> >>>>>>
>> >>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>> >>>>>>
>> >>>>>>
>> >>>>>> Date: April 26 2017 - 16:00 PM
>> >>>>>>
>> >>>>>> Agenda
>> >>>>>>
>> >>>>>> Last Meeting Follow-Up
>> >>>>>>
>> >>>>>> Review: Visitor Journey document.
>> >>>>>>
>> >>>>>> Set up meeting with Harrison Grundy
>> >>>>>>
>> >>>>>>
>> >>>>>> New Business
>> >>>>>>
>> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy.
>> >>>>>>
>> >>>>>> Review Wireframes: Interaction Design V2 - moved to next meeting.
>> >>>>>>
>> >>>>>> Request for input: ‘Case Studies’
>> >>>>>>
>> >>>>>>
>> >>>>>> Attendees
>> >>>>>>
>> >>>>>> Get Interactive
>> >>>>>>
>> >>>>>> Jeffrey Lasut (Project Owner),
>> >>>>>>
>> >>>>>> Patrick Kepel (Project Manager),
>> >>>>>>
>> >>>>>> Ching Knikkink (Senior Designer)
>> >>>>>>
>> >>>>>>
>> >>>>>> OSGeo
>> >>>>>>
>> >>>>>> Jody
>> >>>>>>
>> >>>>>> Jeffrey Johnson (technical difficulty)
>> >>>>>>
>> >>>>>> Minutes
>> >>>>>>
>> >>>>>> Review: Visitor Journey document:
>> >>>>>>
>> >>>>>>
>> >>>>>> In the latest mail conversation OSGeo stated that the Visitor
>> >>>>>> Journey is
>> >>>>>> going to be an ongoing process. Review added information by OSGeo.
>> >>>>>>
>> >>>>>>
>> >>>>>> Link to the Visitor Journey document’:
>> >>>>>>
>> >>>>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/
>> 1KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>> >>>>>>
>> >>>>>>
>> >>>>>> Review of document with Jody and Patrick:
>> >>>>>>
>> >>>>>> Clarification that this is an ongoing process
>> >>>>>>
>> >>>>>> Should we fill in a guess, or leave blank?
>> >>>>>>
>> >>>>>> Balance between
>> >>>>>>
>> >>>>>> Awareness / Consideration / Evaluation
>> >>>>>>
>> >>>>>> Most content that has been initially written here should be moved
>> >>>>>> down
>> >>>>>> into adoption
>> >>>>>>
>> >>>>>> Adoption
>> >>>>>>
>> >>>>>> This is what is easiest to write since it was we focus on
>> >>>>>>
>> >>>>>> Impress / Enthuse / Advocate
>> >>>>>>
>> >>>>>> Community development, building
>> >>>>>>
>> >>>>>> JG and JJ: Started filling in the document yesterday
>> >>>>>>
>> >>>>>> JG outlined the academic and outreach stories
>> >>>>>>
>> >>>>>> Needs review from GeoForAll and local chapter volunteers
>> >>>>>>
>> >>>>>> Q: How many people worked on the document?
>> >>>>>>
>> >>>>>> 3 to 4 people?
>> >>>>>>
>> >>>>>> Q: How comfortable are we that this document is complete?
>> >>>>>>
>> >>>>>> Most of the ideas are on the table
>> >>>>>>
>> >>>>>> Can be more clearly expressed / with correct technical language
>> >>>>>>
>> >>>>>> Do not think we are missing anything BIG
>> >>>>>>
>> >>>>>> Request review/content from Academic and Local Chapter volunteers
>> >>>>>>
>> >>>>>> Q: Can Get Interactive proceed, or are they going to be stuck
>> >>>>>> waiting
>> >>>>>> for
>> >>>>>> this document?
>> >>>>>>
>> >>>>>> This spreadsheet is needed to drive wireframe creation
>> >>>>>>
>> >>>>>> Wireframe creation is stuck on this, but there is other work that
>> >>>>>> can be
>> >>>>>> done while Get Interactive waits
>> >>>>>>
>> >>>>>>
>> >>>>>> Discussion/Clarifications to help guide OSGeo in filling in this
>> >>>>>> information:
>> >>>>>>
>> >>>>>>
>> >>>>>> Stages - for non-community members (example students)
>> >>>>>>
>> >>>>>> Awareness - Consider to use OSGeo projects, go to an OSGeo events
>> >>>>>>
>> >>>>>> Just the knowledge that open source mapping, research tools exist.
>> >>>>>>
>> >>>>>> Bonus if they learn about local chapters, or GeoForAll communities
>> >>>>>> that
>> >>>>>> can help
>> >>>>>>
>> >>>>>> Adoption - made their decision to use/or are already using open
>> >>>>>> source
>> >>>>>> for
>> >>>>>> their project or theses
>> >>>>>>
>> >>>>>> What tools we can provide to make this easier
>> >>>>>>
>> >>>>>> GeoForAll can help support them here
>> >>>>>>
>> >>>>>> Ideal Story: Write a thesis using GRASS for analysis, and
>> >>>>>> contribute a
>> >>>>>> new
>> >>>>>> plugin to GRASS
>> >>>>>>
>> >>>>>> Impress - have so much fun with open source mapping they want to
>> >>>>>> join
>> >>>>>> OSGeo
>> >>>>>>
>> >>>>>> Presenting papers
>> >>>>>>
>> >>>>>> Telling other other Grad students
>> >>>>>>
>> >>>>>>
>> >>>>>> Stages - for stakeholders
>> >>>>>>
>> >>>>>> Awareness
>> >>>>>>
>> >>>>>> Check that members are aware of all that OSGeo offers
>> >>>>>>
>> >>>>>> Focused on building connections between OSGeo groups
>> >>>>>>
>> >>>>>> Adoption - how to take part in more OSGeo activities
>> >>>>>>
>> >>>>>> How to encourage stakeholders to participate in OSGeo (rather
>> >>>>>>
>> >>>>>> If you work on a project, how to set up a code sprint
>> >>>>>>
>> >>>>>> If you work on a local chapter, how to join marketing committee
>> >>>>>>
>> >>>>>> Impress
>> >>>>>>
>> >>>>>> Both messager outreach to non-members
>> >>>>>>
>> >>>>>> Promote OSGeo as an organization - name OSGeo as a solution
>> >>>>>>
>> >>>>>> Recruit new members to grow our community
>> >>>>>>
>> >>>>>>
>> >>>>>> Conversation about terms (see Legend tab of spreadsheet)
>> >>>>>>
>> >>>>>> Which content do we need?
>> >>>>>>
>> >>>>>> Information
>> >>>>>>
>> >>>>>> Things that need to be written
>> >>>>>>
>> >>>>>> Tutorial is a content (could be delivered as a workshop, video,
>> >>>>>> website,
>> >>>>>> pdf, handout)
>> >>>>>>
>> >>>>>> Examples: Getting Started, FAQ, Project Information, Tutorials,
>> >>>>>> Case
>> >>>>>> Studies, MOU, Press Release, MOU
>> >>>>>>
>> >>>>>> Which media can we use?
>> >>>>>>
>> >>>>>> Formats
>> >>>>>>
>> >>>>>> Examples: website, offline (brochures, handouts), videos, demos,
>> >>>>>> magazines, social media
>> >>>>>>
>> >>>>>> Which channels
>> >>>>>>
>> >>>>>> Where the communication occurs
>> >>>>>>
>> >>>>>> The same content can go out on multiple channels - example a press
>> >>>>>> release
>> >>>>>> on our website and via gisuser
>> >>>>>>
>> >>>>>> Different channels require different media  - the same tutorial
>> >>>>>> may be a
>> >>>>>> PDF on the website, a handout at a conference, and a video on
>> >>>>>> YouTube.
>> >>>>>>
>> >>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth, Conference
>> >>>>>> Presentation, Conference Workshop
>> >>>>>>
>> >>>>>> Examples: Website (landing pages), MailChimp (channel for email),
>> >>>>>> GisUser
>> >>>>>> (channel for press release), Git (channel for code), mailing list
>> >>>>>> (channel
>> >>>>>> for email)
>> >>>>>>
>> >>>>>> Tools, response and followup:
>> >>>>>>
>> >>>>>> Goal is to create a response in the target audience
>> >>>>>>
>> >>>>>> Follow up email after user has downloaded the software
>> >>>>>>
>> >>>>>> Collecting biz cards at a conference to check back with booth
>> >>>>>> attendees
>> >>>>>>
>> >>>>>> Create an interaction between events:
>> >>>>>>
>> >>>>>> Download qgis, get an email three days later about a local meetup
>> >>>>>> in
>> >>>>>> your
>> >>>>>> area, follow up with foss4g news
>> >>>>>>
>> >>>>>> Call-to-Action button on the website (landing page)
>> >>>>>>
>> >>>>>>
>> >>>>>> Stages - for stakeholders members
>> >>>>>>
>> >>>>>> Awareness
>> >>>>>>
>> >>>>>> Consider to join us (rather than just use our software and
>> >>>>>> materials)
>> >>>>>>
>> >>>>>> You can join a local chapter and take part
>> >>>>>>
>> >>>>>> How to encourage service providers into productive contributors?
>> >>>>>>
>> >>>>>> Do you support open source? Are you sure?
>> >>>>>>
>> >>>>>> Encourage the use of open source you help grow the user community
>> >>>>>>
>> >>>>>> Next level is participating, so open source can be sustainable
>> >>>>>>
>> >>>>>> Adoption
>> >>>>>>
>> >>>>>> How to join a local chapter and help out in your community
>> >>>>>>
>> >>>>>> Impress
>> >>>>>>
>> >>>>>> Having fun? Encourage others to join
>> >>>>>>
>> >>>>>> Burnt out? Encourage others to help
>> >>>>>>
>> >>>>>> Community building, member outreach, join osgeo
>> >>>>>>
>> >>>>>>
>> >>>>>> Set up meeting with Harrison Grundy
>> >>>>>>
>> >>>>>> Meeting with Harrison Grundy (SAC) to discuss production
>> >>>>>> environment and
>> >>>>>> LDAP for the website.
>> >>>>>>
>> >>>>>>
>> >>>>>> Milestone: Presentation Initial Branding - Concept & Strategy
>> >>>>>>
>> >>>>>> Presentation and substantiation on logo design and
>> >>>>>> recommendations.
>> >>>>>>
>> >>>>>> Link to document: ‘Presentation Initial Branding - Concept &
>> >>>>>> Strategy’’
>> >>>>>> will be added after presentation.
>> >>>>>>
>> >>>>>>
>> >>>>>> Notes:
>> >>>>>>
>> >>>>>> Cleanup, blance
>> >>>>>>
>> >>>>>> Good comparison with friendly / competitors for visual comparison
>> >>>>>>
>> >>>>>> Note - update QGIS logo and eclipse Logo for comparison
>> >>>>>>
>> >>>>>> The composition is improved, looking more balanced with the text,
>> >>>>>> spacing
>> >>>>>> looks good
>> >>>>>>
>> >>>>>> Logo 1 - minimal changes
>> >>>>>>
>> >>>>>> The old one had a gap to be "open"
>> >>>>>>
>> >>>>>> Logo 2 - bring in two colors change from compass rose to compass
>> >>>>>> on rose
>> >>>>>>
>> >>>>>> Logo text looks odd for spacing
>> >>>>>>
>> >>>>>> Logo 3 - bring in two ideas
>> >>>>>>
>> >>>>>> Like the sawtooth effect
>> >>>>>>
>> >>>>>> The combination of compass rose with compass
>> >>>>>>
>> >>>>>> Fits in best with the others
>> >>>>>>
>> >>>>>> Logo 4
>> >>>>>>
>> >>>>>> Change it up more, gradient, mark intermixed with words, breaks up
>> >>>>>> OS
>> >>>>>> and
>> >>>>>>
>> >>>>>> Logo 5
>> >>>>>>
>> >>>>>> Like a Spirogrpah rendering of the current elements
>> >>>>>>
>> >>>>>> Lots of movement with all the lines
>> >>>>>>
>> >>>>>> The font is clear, legible, with the darker colors
>> >>>>>>
>> >>>>>> Moves away from green
>> >>>>>>
>> >>>>>>
>> >>>>>> Exploring Logo 3 in other contexts
>> >>>>>>
>> >>>>>> Use a topo to pull out idea of geography for biz card,
>> >>>>>> presentations,
>> >>>>>> etc…
>> >>>>>>
>> >>>>>> Topo lines comes across as vintage - or steam punk
>> >>>>>>
>> >>>>>> Consider comparison with new qgis logo
>> >>>>>>
>> >>>>>> OSGeo - Educational content
>> >>>>>>
>> >>>>>> This is known as “GeoForAll” so we need a different example
>> >>>>>>
>> >>>>>> Other examples with two words to see line wrapping
>> >>>>>>
>> >>>>>> Silver Sponsor
>> >>>>>>
>> >>>>>> Community Project
>> >>>>>>
>> >>>>>> Still recommend short names for subterms
>> >>>>>>
>> >>>>>> OSGeo - Conference
>> >>>>>>
>> >>>>>> This is known as “FOSS4G” so we need a different example
>> >>>>>>
>> >>>>>> Discussion:
>> >>>>>>
>> >>>>>> Lots of nice elements to steal for sub brands
>> >>>>>>
>> >>>>>> More colors for sub-brands
>> >>>>>>
>> >>>>>> What font? Need to check it is an open font :) A google font…
>> >>>>>>
>> >>>>>>
>> >>>>>>
>> >>>>>> Jody’s notes:
>> >>>>>>
>> >>>>>> remind me to share my sketch templates
>> >>>>>>
>> >>>>>> I like how light bulbs are now icons - and not a real thing
>> >>>>>> anymore)
>> >>>>>>
>> >>>>>> for mission, vision, presentaiton -
>> >>>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-
>> osgeo-65529744)
>> >>>>>>
>> >>>>>> That "G" looks odd, tried to draw in elements with of an arrow?
>> >>>>>>
>> >>>>>> I think your QGIS logo may be out of date
>> >>>>>>
>> >>>>>>
>> >>>>>>
>> >>>>>> Update Wireframes: ‘Interaction Design V2’: moved to next meeting.
>> >>>>>>
>> >>>>>> Based on the information given by OSGeo on April 12 2017,
>> >>>>>> adjustments
>> >>>>>> were
>> >>>>>> made and saved in a new document: ‘interaction Design V2’
>> >>>>>>
>> >>>>>> Link to ‘Interaction Design V2’:
>> >>>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/
>> 230141058
>> >>>>>>
>> >>>>>> Action Items
>> >>>>>>
>> >>>>>> Finalize Visitor Journey (OSGeo)
>> >>>>>>
>> >>>>>> Decision making Logo Design (OSGeo)
>> >>>>>>
>> >>>>>> Providing Get Interactive with information for ‘Case Studies’
>> >>>>>> wireframes
>> >>>>>> (OSGeo)
>> >>>>>>
>> >>>>>> Share corporate presentation on Core Values etc. with Get
>> >>>>>> Interactive.
>> >>>>>>
>> >>>>>> JL - contact email list to set up a meeting with Harisson Grundy
>> >>>>>>
>> >>>>>> JG - setup a meeting on the visitor journeys
>> >>>>>>
>> >>>>>> JL - Share logo presentation as-is (ask for feedback on the topo
>> >>>>>> background idea)
>> >>>>>>
>> >>>>>> JG: Anyone want to post these notes...
>> >>>>>>
>> >>>>>> Next Meeting Agenda Items
>> >>>>>>
>> >>>>>> Discuss input ‘Cases Studies’.
>> >>>>>>
>> >>>>>> Discuss decision Logo OSGeo.
>> >>>>>>
>> >>>>>> Marketing & Collateral for  FOSS4G Boston (waiting for Astrid to
>> >>>>>> reply).
>> >>>>>>
>> >>>>>>
>> >>>>>>
>> >>>>>> _______________________________________________
>> >>>>>> Marketing mailing list
>> >>>>>> Marketing at lists.osgeo.org
>> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>> >>>>>>
>> >>>>>>
>> >>>>>> --
>> >>>>>> Cameron Shorter
>> >>>>>> M +61 419 142 254 <+61%20419%20142%20254>
>> >>>>>>
>> >>>>>> _______________________________________________
>> >>>>>> Marketing mailing list
>> >>>>>> Marketing at lists.osgeo.org
>> >>>>>> https://lists.osgeo.org/mailman/listinfo/marketing
>> >>>
>> >>>
>> >>> --
>> >>> Cameron Shorter
>> >>> M +61 419 142 254 <+61%20419%20142%20254>
>> >>>
>> >
>> > _______________________________________________
>> > Marketing mailing list
>> > Marketing at lists.osgeo.org
>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>
>> --
>> --
>> Astrid Emde
>> Charter Member
>> Open Source Geospatial Foundation
>> http://wiki.osgeo.org/wiki/User:Astrid_Emde
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> https://lists.osgeo.org/mailman/listinfo/marketing
>
> --
> --
> Jody Garnett
>
>
> _______________________________________________
> Marketing mailing listMarketing at lists.osgeo.orghttps://lists.osgeo.org/mailman/listinfo/marketing
>
>
> --
> Cameron Shorter
> M +61 419 142 254 <+61%20419%20142%20254>
>
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.osgeo.org
> https://lists.osgeo.org/mailman/listinfo/marketing
>
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