[Marketing] Logo Design

Tue May 9 02:10:44 PDT 2017

My feedback on the logo options provided for the new logo:

I really like Logo 1 - it is the logo draft which really jumps out at me.

Logo 2 - I like this logo but do not like the Compass shape, thickness, etc
- I do like the blend of the different colours in the OSGeo text.

Logo 3 - The colours here are not to my personal liking but I like the
thicker font. A change of colours to something like Logo 1 and Logo 2 and
this would become my new favourite.

Logo 4 or Logo 5 are not really my cup of tea. I'm not a fan of the purple
in Logo 5.

On Mon, May 8, 2017 at 7:06 AM, Astrid Emde (OSGeo) <astrid_emde at osgeo.org>
wrote:

> Hi,
>
> you asked, why I like the actual OSGeo logo.
>
> This is what I like
> * I like that it is well known all over the world and that artefacts of
> the logo are part of local chapter logos
> * I like the strong color
> * I like the font
>
> For a new logo I would suggest
> * keep the strong green or a similar green
> * maybe combine it with a strong blue like they did it in the FOSS4G-Eu
> 2017 logo https://europe.foss4g.org/2017/
> * do not use pastel colors
> * stay with the compass - maybe change it to a more comic style. But do
> not modify it to heavy, preserver the shape
> * font - use a similar free font.
> * Stay with the notation (upper-lower case OSGeo)
>
> This is my feedback
>
> Astrid
>
> Am 2017-05-05 23:39, schrieb Gert-Jan van der Weijden - Stichting OSGeo.nl:
>
>> One thing regarding the proposed logo.
>>
>> While playing around (an attempt for a new Live! cover) with it [1], I
>> noticed the font used is the "Geogrotesque" font by Emtype [2]
>>
>> Which is a great name, but not freely redistributable.
>>
>> Is it to be replaced by an open source font?
>>
>> Or at least by a font of which is freely redistributable (not just the
>> font used for the logo, but the entire font family - regular, bold,
>> italic, light)
>>
>> Kind regards,
>>
>> Gert-Jan
>>
>> [1] https://drive.google.com/open?id=0B5z2aUudJQxleV9zeUJxOEMzbjA
>>
>> [2] http://emtype.net/fonts/geogrotesque#
>>
>> VAN: Marketing [mailto:marketing-bounces at lists.osgeo.org] NAMENS Guido
>> Stein
>> VERZONDEN: donderdag 4 mei 2017 18:17
>> AAN: Jody Garnett; Jeffrey Johnson; Peter Mooney
>> CC: Marketing
>> ONDERWERP: Re: [Marketing] Logo Design
>>
>> Hey folks,
>>
>> I really like the sophisticated new logo. I think the compass rose
>> circle looks like little legs and feet ... as in our community
>> marching together moving forward... blah blah...
>>
>> My only issue is that the alignment of the byline (e.g. Events,
>> Education, etc...). It's really unclear if it is left aligned to the
>> "O" in "OSGeo" or right aligned with the compass rose.
>>
>> Great work folks, keep it up.
>>
>> -Guido
>>
>> On Thu, May 4, 2017 at 11:01 AM Jody Garnett <jody.garnett at gmail.com>
>> wrote:
>>
>> There was one newer from yesterday's meeting as the designer
>>> responds to our feedback. I have an action item to gather up the
>>> feedback thus far for this email list.
>>>
>>> On Thu, May 4, 2017 at 7:53 AM Jeffrey Johnson <ortelius at gmail.com>
>>> wrote:
>>>
>>> These is the current iteration from the designer.
>>>>
>>>> On Thu, May 4, 2017 at 3:22 AM, Peter Mooney
>>>> <petermooney78 at gmail.com> wrote:
>>>>
>>>>> Cameron,
>>>>>
>>>>> I have been looking at the logos on this PDF shared from Google
>>>>>
>>>> Drive
>>>>
>>>>>
>>>>>
>>>>
>>> https://drive.google.com/file/d/0B1D61nG9ZgtbdmpmcTh4SnBYMFU
>> /view?usp=sharing
>>
>>>
>>>>> Perhaps there is another listing of the options?
>>>>>
>>>>> Peter
>>>>>
>>>>> On Thu, May 4, 2017 at 10:55 AM, Cameron Shorter
>>>>>
>>>> <cameron.shorter at gmail.com>
>>>>
>>>>> wrote:
>>>>>
>>>>>>
>>>>>> I assume there are logo options listed somewhere? I can't seem
>>>>>>
>>>>> to find
>>>>
>>>>> them.
>>>>>>
>>>>>> Jody, to address your concerns, can we limit logo changes to
>>>>>>
>>>>> changing text
>>>>
>>>>> to an open font, and possibly adjust colours, but keep the same
>>>>>>
>>>>> logo
>>>>
>>>>> pattern?
>>>>>>
>>>>>>
>>>>>> On 4/5/17 3:31 pm, Jody Garnett wrote:
>>>>>>
>>>>>> Astrid I got a couple problems with our current logo, Color
>>>>>>
>>>>> does not
>>>>
>>>>> provide much contrast affecting legibility, font is commercial
>>>>>>
>>>>> so I had to
>>>>
>>>>> buy it to generate new sponsor logos.
>>>>>>
>>>>>> Can you say what you like about the current logo/ branding?
>>>>>>
>>>>> Perhaps we can
>>>>
>>>>> find something to work from.
>>>>>> On Wed, May 3, 2017 at 2:45 PM Astrid Emde (OSGeo)
>>>>>>
>>>>> <astrid_emde at osgeo.org>
>>>>
>>>>> wrote:
>>>>>>
>>>>>>>
>>>>>>> Hi,
>>>>>>>
>>>>>>> I am a bit late with my answer.
>>>>>>>
>>>>>>> I would like to suggest to stay with our actual OSGeo logo. It
>>>>>>>
>>>>>> is good
>>>>
>>>>> and it is much nicer than the suggestions and many other Logos
>>>>>>>
>>>>>> from
>>>>
>>>>> local chapters or OSGeo-Live refer to it or the seal.
>>>>>>>
>>>>>>> Astrid
>>>>>>>
>>>>>>> Am 2017-04-28 22:46, schrieb Jeffrey Johnson:
>>>>>>>
>>>>>>>> I've asked the vendor to add an example OSGeo Live
>>>>>>>>
>>>>>>> derivative logo to
>>>>
>>>>> the presentation on this page.
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> On Fri, Apr 28, 2017 at 1:41 PM, Jeffrey Johnson
>>>>>>>>
>>>>>>> <ortelius at gmail.com>
>>>>
>>>>> wrote:
>>>>>>>>
>>>>>>>>> On Fri, Apr 28, 2017 at 1:36 PM, Cameron Shorter
>>>>>>>>> <cameron.shorter at gmail.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Jeffrey,
>>>>>>>>>>
>>>>>>>>>> Thanks for the heads up. As the person who created the
>>>>>>>>>>
>>>>>>>>> OSGeo-Live
>>>>
>>>>> logo, I'd
>>>>>>>>>> prefer not to have to spend extra time to re-create it,
>>>>>>>>>>
>>>>>>>>> for what I'd
>>>>
>>>>> consider little to no extra return on investment.
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Not required. OSGeo live can continue to use the old one if
>>>>>>>>>
>>>>>>>> you want.
>>>>
>>>>>
>>>>>>>>> I'm not about to block the awesome momentum that I'm
>>>>>>>>>>
>>>>>>>>> seeing happening
>>>>
>>>>> in
>>>>>>>>>> marketing committee, but will note that I'm in favour of
>>>>>>>>>>
>>>>>>>>> leaving the
>>>>
>>>>> osgeo
>>>>>>>>>> logo unchanged.
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> Thats fine. There is no reason for everyone to agree.
>>>>>>>>>
>>>>>>>>> Can we justify paying an external agency to update all
>>>>>>>>>>
>>>>>>>>> derivatives of
>>>>
>>>>> the
>>>>>>>>>> OSGeo logo? If not, we should be careful about asking
>>>>>>>>>>
>>>>>>>>> OSGeo
>>>>
>>>>> communities to
>>>>>>>>>> invest time in updating their logos. (We should be valuing
>>>>>>>>>>
>>>>>>>>> the time
>>>>
>>>>> of our
>>>>>>>>>> communities too).
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>> The external agency will provide a system in which
>>>>>>>>>
>>>>>>>> sub-brands can
>>>>
>>>>> follow the logo and stay on brand which the sub
>>>>>>>>>
>>>>>>>> brands/projects can
>>>>
>>>>> choose to use or not. This is the same scenario for
>>>>>>>>>
>>>>>>>> sub-sites on the
>>>>
>>>>> site. This project will provide a framework to work in. Its
>>>>>>>>>
>>>>>>>> up to the
>>>>
>>>>> communities, initiatives etc to work within it and be on
>>>>>>>>>
>>>>>>>> brand ... or
>>>>
>>>>> not.
>>>>>>>>>
>>>>>>>>> Cheers, Cameron
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On 29/4/17 1:09 am, Jeffrey Johnson wrote:
>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> Or I should say a set of guidelines for how derivative
>>>>>>>>>>>
>>>>>>>>>> logos should
>>>>
>>>>> look and follow the brand. This is applicable for local
>>>>>>>>>>>
>>>>>>>>>> chapters too
>>>>
>>>>> (i.e.
>>>>>>>>>>>
>>>>>>>>>> https://wiki.osgeo.org/images/9/9b/Logo-osgeo.nl.png)
>>>>
>>>>>
>>>>>>>>>>> On Thu, Apr 27, 2017 at 2:56 PM, Jeffrey Johnson
>>>>>>>>>>> <ortelius at gmail.com>
>>>>>>>>>>> wrote:
>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> These derivative logos are included in the scope of
>>>>>>>>>>>>
>>>>>>>>>>> work.
>>>>
>>>>>
>>>>>>>>>>>> On Thu, Apr 27, 2017 at 16:30 Cameron Shorter
>>>>>>>>>>>> <cameron.shorter at gmail.com>
>>>>>>>>>>>> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> A comment on logo design:
>>>>>>>>>>>>>
>>>>>>>>>>>>> There are a number of logos that have been created
>>>>>>>>>>>>>
>>>>>>>>>>>> which are based
>>>>
>>>>> on
>>>>>>>>>>>>> the
>>>>>>>>>>>>> old logo. Eg: OSGeo-Live logo.
>>>>>>>>>>>>> https://live.osgeo.org/_images/banner.png
>>>>>>>>>>>>>
>>>>>>>>>>>>> If the old logo changes, then I think it important to
>>>>>>>>>>>>>
>>>>>>>>>>>> consider the
>>>>
>>>>> impact
>>>>>>>>>>>>> of updating all derivative logos.
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> On 28/4/17 7:11 am, Jody Garnett wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Meeting mins are available from yesterday (sending to
>>>>>>>>>>>>>
>>>>>>>>>>>> the email
>>>>
>>>>> list
>>>>>>>>>>>>> here
>>>>>>>>>>>>> for the record).
>>>>>>>>>>>>> ----
>>>>>>>>>>>>>
>>>>>>>>>>>>> 2017-04-26 Meeting - Visitor Journey | Logo Design
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Date: April 26 2017 - 16:00 PM
>>>>>>>>>>>>>
>>>>>>>>>>>>> Agenda
>>>>>>>>>>>>>
>>>>>>>>>>>>> Last Meeting Follow-Up
>>>>>>>>>>>>>
>>>>>>>>>>>>> Review: Visitor Journey document.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Set up meeting with Harrison Grundy
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> New Business
>>>>>>>>>>>>>
>>>>>>>>>>>>> Milestone: Presentation Initial Branding - Concept &
>>>>>>>>>>>>>
>>>>>>>>>>>> Strategy.
>>>>
>>>>>
>>>>>>>>>>>>> Review Wireframes: Interaction Design V2 - moved to
>>>>>>>>>>>>>
>>>>>>>>>>>> next meeting.
>>>>
>>>>>
>>>>>>>>>>>>> Request for input: ‘Case Studies’
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Attendees
>>>>>>>>>>>>>
>>>>>>>>>>>>> Get Interactive
>>>>>>>>>>>>>
>>>>>>>>>>>>> Jeffrey Lasut (Project Owner),
>>>>>>>>>>>>>
>>>>>>>>>>>>> Patrick Kepel (Project Manager),
>>>>>>>>>>>>>
>>>>>>>>>>>>> Ching Knikkink (Senior Designer)
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> OSGeo
>>>>>>>>>>>>>
>>>>>>>>>>>>> Jody
>>>>>>>>>>>>>
>>>>>>>>>>>>> Jeffrey Johnson (technical difficulty)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Minutes
>>>>>>>>>>>>>
>>>>>>>>>>>>> Review: Visitor Journey document:
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> In the latest mail conversation OSGeo stated that the
>>>>>>>>>>>>>
>>>>>>>>>>>> Visitor
>>>>
>>>>> Journey is
>>>>>>>>>>>>> going to be an ongoing process. Review added
>>>>>>>>>>>>>
>>>>>>>>>>>> information by OSGeo.
>>>>
>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Link to the Visitor Journey document’:
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>
>>> https://docs.google.com/a/getinteractive.nl/spreadsheets/d/1
>> KX8Li3DMP5nbrE2QZyw23pAhDzVxsCoQ3x1-XwD_w60/edit?usp=sharing
>>
>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Review of document with Jody and Patrick:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Clarification that this is an ongoing process
>>>>>>>>>>>>>
>>>>>>>>>>>>> Should we fill in a guess, or leave blank?
>>>>>>>>>>>>>
>>>>>>>>>>>>> Balance between
>>>>>>>>>>>>>
>>>>>>>>>>>>> Awareness / Consideration / Evaluation
>>>>>>>>>>>>>
>>>>>>>>>>>>> Most content that has been initially written here
>>>>>>>>>>>>>
>>>>>>>>>>>> should be moved
>>>>
>>>>> down
>>>>>>>>>>>>> into adoption
>>>>>>>>>>>>>
>>>>>>>>>>>>> Adoption
>>>>>>>>>>>>>
>>>>>>>>>>>>> This is what is easiest to write since it was we focus
>>>>>>>>>>>>>
>>>>>>>>>>>> on
>>>>
>>>>>
>>>>>>>>>>>>> Impress / Enthuse / Advocate
>>>>>>>>>>>>>
>>>>>>>>>>>>> Community development, building
>>>>>>>>>>>>>
>>>>>>>>>>>>> JG and JJ: Started filling in the document yesterday
>>>>>>>>>>>>>
>>>>>>>>>>>>> JG outlined the academic and outreach stories
>>>>>>>>>>>>>
>>>>>>>>>>>>> Needs review from GeoForAll and local chapter
>>>>>>>>>>>>>
>>>>>>>>>>>> volunteers
>>>>
>>>>>
>>>>>>>>>>>>> Q: How many people worked on the document?
>>>>>>>>>>>>>
>>>>>>>>>>>>> 3 to 4 people?
>>>>>>>>>>>>>
>>>>>>>>>>>>> Q: How comfortable are we that this document is
>>>>>>>>>>>>>
>>>>>>>>>>>> complete?
>>>>
>>>>>
>>>>>>>>>>>>> Most of the ideas are on the table
>>>>>>>>>>>>>
>>>>>>>>>>>>> Can be more clearly expressed / with correct technical
>>>>>>>>>>>>>
>>>>>>>>>>>> language
>>>>
>>>>>
>>>>>>>>>>>>> Do not think we are missing anything BIG
>>>>>>>>>>>>>
>>>>>>>>>>>>> Request review/content from Academic and Local Chapter
>>>>>>>>>>>>>
>>>>>>>>>>>> volunteers
>>>>
>>>>>
>>>>>>>>>>>>> Q: Can Get Interactive proceed, or are they going to be
>>>>>>>>>>>>>
>>>>>>>>>>>> stuck
>>>>
>>>>> waiting
>>>>>>>>>>>>> for
>>>>>>>>>>>>> this document?
>>>>>>>>>>>>>
>>>>>>>>>>>>> This spreadsheet is needed to drive wireframe creation
>>>>>>>>>>>>>
>>>>>>>>>>>>> Wireframe creation is stuck on this, but there is other
>>>>>>>>>>>>>
>>>>>>>>>>>> work that
>>>>
>>>>> can be
>>>>>>>>>>>>> done while Get Interactive waits
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Discussion/Clarifications to help guide OSGeo in
>>>>>>>>>>>>>
>>>>>>>>>>>> filling in this
>>>>
>>>>> information:
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Stages - for non-community members (example students)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Awareness - Consider to use OSGeo projects, go to an
>>>>>>>>>>>>>
>>>>>>>>>>>> OSGeo events
>>>>
>>>>>
>>>>>>>>>>>>> Just the knowledge that open source mapping, research
>>>>>>>>>>>>>
>>>>>>>>>>>> tools exist.
>>>>
>>>>>
>>>>>>>>>>>>> Bonus if they learn about local chapters, or GeoForAll
>>>>>>>>>>>>>
>>>>>>>>>>>> communities
>>>>
>>>>> that
>>>>>>>>>>>>> can help
>>>>>>>>>>>>>
>>>>>>>>>>>>> Adoption - made their decision to use/or are already
>>>>>>>>>>>>>
>>>>>>>>>>>> using open
>>>>
>>>>> source
>>>>>>>>>>>>> for
>>>>>>>>>>>>> their project or theses
>>>>>>>>>>>>>
>>>>>>>>>>>>> What tools we can provide to make this easier
>>>>>>>>>>>>>
>>>>>>>>>>>>> GeoForAll can help support them here
>>>>>>>>>>>>>
>>>>>>>>>>>>> Ideal Story: Write a thesis using GRASS for analysis,
>>>>>>>>>>>>>
>>>>>>>>>>>> and
>>>>
>>>>> contribute a
>>>>>>>>>>>>> new
>>>>>>>>>>>>> plugin to GRASS
>>>>>>>>>>>>>
>>>>>>>>>>>>> Impress - have so much fun with open source mapping
>>>>>>>>>>>>>
>>>>>>>>>>>> they want to
>>>>
>>>>> join
>>>>>>>>>>>>> OSGeo
>>>>>>>>>>>>>
>>>>>>>>>>>>> Presenting papers
>>>>>>>>>>>>>
>>>>>>>>>>>>> Telling other other Grad students
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Stages - for stakeholders
>>>>>>>>>>>>>
>>>>>>>>>>>>> Awareness
>>>>>>>>>>>>>
>>>>>>>>>>>>> Check that members are aware of all that OSGeo offers
>>>>>>>>>>>>>
>>>>>>>>>>>>> Focused on building connections between OSGeo groups
>>>>>>>>>>>>>
>>>>>>>>>>>>> Adoption - how to take part in more OSGeo activities
>>>>>>>>>>>>>
>>>>>>>>>>>>> How to encourage stakeholders to participate in OSGeo
>>>>>>>>>>>>>
>>>>>>>>>>>> (rather
>>>>
>>>>>
>>>>>>>>>>>>> If you work on a project, how to set up a code sprint
>>>>>>>>>>>>>
>>>>>>>>>>>>> If you work on a local chapter, how to join marketing
>>>>>>>>>>>>>
>>>>>>>>>>>> committee
>>>>
>>>>>
>>>>>>>>>>>>> Impress
>>>>>>>>>>>>>
>>>>>>>>>>>>> Both messager outreach to non-members
>>>>>>>>>>>>>
>>>>>>>>>>>>> Promote OSGeo as an organization - name OSGeo as a
>>>>>>>>>>>>>
>>>>>>>>>>>> solution
>>>>
>>>>>
>>>>>>>>>>>>> Recruit new members to grow our community
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Conversation about terms (see Legend tab of
>>>>>>>>>>>>>
>>>>>>>>>>>> spreadsheet)
>>>>
>>>>>
>>>>>>>>>>>>> Which content do we need?
>>>>>>>>>>>>>
>>>>>>>>>>>>> Information
>>>>>>>>>>>>>
>>>>>>>>>>>>> Things that need to be written
>>>>>>>>>>>>>
>>>>>>>>>>>>> Tutorial is a content (could be delivered as a
>>>>>>>>>>>>>
>>>>>>>>>>>> workshop, video,
>>>>
>>>>> website,
>>>>>>>>>>>>> pdf, handout)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Examples: Getting Started, FAQ, Project Information,
>>>>>>>>>>>>>
>>>>>>>>>>>> Tutorials,
>>>>
>>>>> Case
>>>>>>>>>>>>> Studies, MOU, Press Release, MOU
>>>>>>>>>>>>>
>>>>>>>>>>>>> Which media can we use?
>>>>>>>>>>>>>
>>>>>>>>>>>>> Formats
>>>>>>>>>>>>>
>>>>>>>>>>>>> Examples: website, offline (brochures, handouts),
>>>>>>>>>>>>>
>>>>>>>>>>>> videos, demos,
>>>>
>>>>> magazines, social media
>>>>>>>>>>>>>
>>>>>>>>>>>>> Which channels
>>>>>>>>>>>>>
>>>>>>>>>>>>> Where the communication occurs
>>>>>>>>>>>>>
>>>>>>>>>>>>> The same content can go out on multiple channels -
>>>>>>>>>>>>>
>>>>>>>>>>>> example a press
>>>>
>>>>> release
>>>>>>>>>>>>> on our website and via gisuser
>>>>>>>>>>>>>
>>>>>>>>>>>>> Different channels require different media  - the same
>>>>>>>>>>>>>
>>>>>>>>>>>> tutorial
>>>>
>>>>> may be a
>>>>>>>>>>>>> PDF on the website, a handout at a conference, and a
>>>>>>>>>>>>>
>>>>>>>>>>>> video on
>>>>
>>>>> YouTube.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Website, Twitter, Facebook, Linkedin, Conference Booth,
>>>>>>>>>>>>>
>>>>>>>>>>>> Conference
>>>>
>>>>> Presentation, Conference Workshop
>>>>>>>>>>>>>
>>>>>>>>>>>>> Examples: Website (landing pages), MailChimp (channel
>>>>>>>>>>>>>
>>>>>>>>>>>> for email),
>>>>
>>>>> GisUser
>>>>>>>>>>>>> (channel for press release), Git (channel for code),
>>>>>>>>>>>>>
>>>>>>>>>>>> mailing list
>>>>
>>>>> (channel
>>>>>>>>>>>>> for email)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Tools, response and followup:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Goal is to create a response in the target audience
>>>>>>>>>>>>>
>>>>>>>>>>>>> Follow up email after user has downloaded the software
>>>>>>>>>>>>>
>>>>>>>>>>>>> Collecting biz cards at a conference to check back with
>>>>>>>>>>>>>
>>>>>>>>>>>> booth
>>>>
>>>>> attendees
>>>>>>>>>>>>>
>>>>>>>>>>>>> Create an interaction between events:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Download qgis, get an email three days later about a
>>>>>>>>>>>>>
>>>>>>>>>>>> local meetup
>>>>
>>>>> in
>>>>>>>>>>>>> your
>>>>>>>>>>>>> area, follow up with foss4g news
>>>>>>>>>>>>>
>>>>>>>>>>>>> Call-to-Action button on the website (landing page)
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Stages - for stakeholders members
>>>>>>>>>>>>>
>>>>>>>>>>>>> Awareness
>>>>>>>>>>>>>
>>>>>>>>>>>>> Consider to join us (rather than just use our software
>>>>>>>>>>>>>
>>>>>>>>>>>> and
>>>>
>>>>> materials)
>>>>>>>>>>>>>
>>>>>>>>>>>>> You can join a local chapter and take part
>>>>>>>>>>>>>
>>>>>>>>>>>>> How to encourage service providers into productive
>>>>>>>>>>>>>
>>>>>>>>>>>> contributors?
>>>>
>>>>>
>>>>>>>>>>>>> Do you support open source? Are you sure?
>>>>>>>>>>>>>
>>>>>>>>>>>>> Encourage the use of open source you help grow the user
>>>>>>>>>>>>>
>>>>>>>>>>>> community
>>>>
>>>>>
>>>>>>>>>>>>> Next level is participating, so open source can be
>>>>>>>>>>>>>
>>>>>>>>>>>> sustainable
>>>>
>>>>>
>>>>>>>>>>>>> Adoption
>>>>>>>>>>>>>
>>>>>>>>>>>>> How to join a local chapter and help out in your
>>>>>>>>>>>>>
>>>>>>>>>>>> community
>>>>
>>>>>
>>>>>>>>>>>>> Impress
>>>>>>>>>>>>>
>>>>>>>>>>>>> Having fun? Encourage others to join
>>>>>>>>>>>>>
>>>>>>>>>>>>> Burnt out? Encourage others to help
>>>>>>>>>>>>>
>>>>>>>>>>>>> Community building, member outreach, join osgeo
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Set up meeting with Harrison Grundy
>>>>>>>>>>>>>
>>>>>>>>>>>>> Meeting with Harrison Grundy (SAC) to discuss
>>>>>>>>>>>>>
>>>>>>>>>>>> production
>>>>
>>>>> environment and
>>>>>>>>>>>>> LDAP for the website.
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Milestone: Presentation Initial Branding - Concept &
>>>>>>>>>>>>>
>>>>>>>>>>>> Strategy
>>>>
>>>>>
>>>>>>>>>>>>> Presentation and substantiation on logo design and
>>>>>>>>>>>>> recommendations.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Link to document: ‘Presentation Initial Branding -
>>>>>>>>>>>>>
>>>>>>>>>>>> Concept &
>>>>
>>>>> Strategy’’
>>>>>>>>>>>>> will be added after presentation.
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Notes:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Cleanup, blance
>>>>>>>>>>>>>
>>>>>>>>>>>>> Good comparison with friendly / competitors for visual
>>>>>>>>>>>>>
>>>>>>>>>>>> comparison
>>>>
>>>>>
>>>>>>>>>>>>> Note - update QGIS logo and eclipse Logo for comparison
>>>>>>>>>>>>>
>>>>>>>>>>>>> The composition is improved, looking more balanced with
>>>>>>>>>>>>>
>>>>>>>>>>>> the text,
>>>>
>>>>> spacing
>>>>>>>>>>>>> looks good
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo 1 - minimal changes
>>>>>>>>>>>>>
>>>>>>>>>>>>> The old one had a gap to be "open"
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo 2 - bring in two colors change from compass rose
>>>>>>>>>>>>>
>>>>>>>>>>>> to compass
>>>>
>>>>> on rose
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo text looks odd for spacing
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo 3 - bring in two ideas
>>>>>>>>>>>>>
>>>>>>>>>>>>> Like the sawtooth effect
>>>>>>>>>>>>>
>>>>>>>>>>>>> The combination of compass rose with compass
>>>>>>>>>>>>>
>>>>>>>>>>>>> Fits in best with the others
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo 4
>>>>>>>>>>>>>
>>>>>>>>>>>>> Change it up more, gradient, mark intermixed with
>>>>>>>>>>>>>
>>>>>>>>>>>> words, breaks up
>>>>
>>>>> OS
>>>>>>>>>>>>> and
>>>>>>>>>>>>>
>>>>>>>>>>>>> Logo 5
>>>>>>>>>>>>>
>>>>>>>>>>>>> Like a Spirogrpah rendering of the current elements
>>>>>>>>>>>>>
>>>>>>>>>>>>> Lots of movement with all the lines
>>>>>>>>>>>>>
>>>>>>>>>>>>> The font is clear, legible, with the darker colors
>>>>>>>>>>>>>
>>>>>>>>>>>>> Moves away from green
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Exploring Logo 3 in other contexts
>>>>>>>>>>>>>
>>>>>>>>>>>>> Use a topo to pull out idea of geography for biz card,
>>>>>>>>>>>>> presentations,
>>>>>>>>>>>>> etc…
>>>>>>>>>>>>>
>>>>>>>>>>>>> Topo lines comes across as vintage - or steam punk
>>>>>>>>>>>>>
>>>>>>>>>>>>> Consider comparison with new qgis logo
>>>>>>>>>>>>>
>>>>>>>>>>>>> OSGeo - Educational content
>>>>>>>>>>>>>
>>>>>>>>>>>>> This is known as “GeoForAll” so we need a different
>>>>>>>>>>>>>
>>>>>>>>>>>> example
>>>>
>>>>>
>>>>>>>>>>>>> Other examples with two words to see line wrapping
>>>>>>>>>>>>>
>>>>>>>>>>>>> Silver Sponsor
>>>>>>>>>>>>>
>>>>>>>>>>>>> Community Project
>>>>>>>>>>>>>
>>>>>>>>>>>>> Still recommend short names for subterms
>>>>>>>>>>>>>
>>>>>>>>>>>>> OSGeo - Conference
>>>>>>>>>>>>>
>>>>>>>>>>>>> This is known as “FOSS4G” so we need a different
>>>>>>>>>>>>>
>>>>>>>>>>>> example
>>>>
>>>>>
>>>>>>>>>>>>> Discussion:
>>>>>>>>>>>>>
>>>>>>>>>>>>> Lots of nice elements to steal for sub brands
>>>>>>>>>>>>>
>>>>>>>>>>>>> More colors for sub-brands
>>>>>>>>>>>>>
>>>>>>>>>>>>> What font? Need to check it is an open font :) A google
>>>>>>>>>>>>>
>>>>>>>>>>>> font…
>>>>
>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Jody’s notes:
>>>>>>>>>>>>>
>>>>>>>>>>>>> remind me to share my sketch templates
>>>>>>>>>>>>>
>>>>>>>>>>>>> I like how light bulbs are now icons - and not a real
>>>>>>>>>>>>>
>>>>>>>>>>>> thing
>>>>
>>>>> anymore)
>>>>>>>>>>>>>
>>>>>>>>>>>>> for mission, vision, presentaiton -
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>> https://www.slideshare.net/jgarnett/a-new-vision-for-osgeo-65529744)
>>>
>>>>
>>>>>>>>>>>>> That "G" looks odd, tried to draw in elements with of
>>>>>>>>>>>>>
>>>>>>>>>>>> an arrow?
>>>>
>>>>>
>>>>>>>>>>>>> I think your QGIS logo may be out of date
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> Update Wireframes: ‘Interaction Design V2’: moved
>>>>>>>>>>>>>
>>>>>>>>>>>> to next meeting.
>>>>
>>>>>
>>>>>>>>>>>>> Based on the information given by OSGeo on April 12
>>>>>>>>>>>>>
>>>>>>>>>>>> 2017,
>>>>
>>>>> adjustments
>>>>>>>>>>>>> were
>>>>>>>>>>>>> made and saved in a new document: ‘interaction Design
>>>>>>>>>>>>>
>>>>>>>>>>>> V2’
>>>>
>>>>>
>>>>>>>>>>>>> Link to ‘Interaction Design V2’:
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>> https://projects.invisionapp.com/share/ZCBA3XH54#/screens/230141058
>>>
>>>>
>>>>>>>>>>>>> Action Items
>>>>>>>>>>>>>
>>>>>>>>>>>>> Finalize Visitor Journey (OSGeo)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Decision making Logo Design (OSGeo)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Providing Get Interactive with information for ‘Case
>>>>>>>>>>>>>
>>>>>>>>>>>> Studies’
>>>>
>>>>> wireframes
>>>>>>>>>>>>> (OSGeo)
>>>>>>>>>>>>>
>>>>>>>>>>>>> Share corporate presentation on Core Values etc. with
>>>>>>>>>>>>>
>>>>>>>>>>>> Get
>>>>
>>>>> Interactive.
>>>>>>>>>>>>>
>>>>>>>>>>>>> JL - contact email list to set up a meeting with
>>>>>>>>>>>>>
>>>>>>>>>>>> Harisson Grundy
>>>>
>>>>>
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