[Marketing] Component 3: Print Marketing Collateral Creation Review and Sign-off

Jody Garnett jody.garnett at gmail.com
Tue Sep 12 11:29:44 PDT 2017

Okay folks it is show time, please see tab-3 for the *"Component 3: Print
Marketing Collateral Creation":*

*​ OSGeo - Project Delivery Sign-off
Tab-3 provides a list of deliverables from the contract along with links to
the google drive files, provided.

Just so we stay on task here is the description of component 3:

*This activity involves creating print ready artwork (in ps, svg, psd
etcetera as required) using the vector material created for Component 1, to
be used to promote the foundation, its projects, initiatives and activities
at events or distributed to educational institutions and other
organizations for outreach. These materials are intended to provide easily
digestible information about what OSGeo is and how it is relevant for GIS
practitioners who may not be familiar with Open Source. These collateral
items should be able to be modified and adapted by local organizations for
their own purposes and in their own languages. The intention is that a
local organization could download a packet of print ready artwork, modify
it for their event or activity and send them to a local printer for
production so should be in standard international sizes for ease of use.*

Going over the list of links provided I notice some inconsistencies; think
we are going to need to spend a bit of time hunting things down.

   - Letterhead / biz cards provided as EPS, not a template
   - Multi Page Brouchure A4 provided, not the most up to date Letter used
   for Boston
   - One Page Info - A4 provided, not Letter
   - Project - we have many examples
      - Foundation - we have a good a4 and letter example
      - Local Organization / Lab - we did not do one of these
      - Event - we wrote up text for foss4g but did not apply to template
      - Initiative - geoforall used as an example
      - Others? - we used osgeo-live as an example (is it a project or
      initiative? it is an other ...)
   - Flyers - we did not do this one, EPS provided but not template
      - we used a one page osgeo handout instead due to printing cost
   - Printed Documentation Templates - this is pending
   - Booth Materials
      - Roll up banners - we have several examples spread over google drive
      - Back panel posters - eps provided, looks a bit dated, text
      - Tablecloths - not sure we printed this one, EPS provided
      - Buttons, magnets, stickers - we have several examples spread over
      google drive folders and email
   - Horizontal banners - pim just provided now , not quite sure how these
   are used :)
   - Outdoor signage - not provided, folder contains examples of how it
   looks not the actual sign
   - T-Shirt template - pdf provided, so not editable
   - Social media profile assets - provided, we have inconsistent sizing to
   consider between facebook, twitter, linkedin

The big theme is locating the content produced, for content that has been
provided we often have it spread across several locations we need to gather
up. In a few cases we only have a final PDF or EPS file.

1) shared google drive folder used for this project
2) delivery of large files via file transfer, and then staged in google
drive print-ready folder for foss4ge and foss4g events
3) github for files that have been reviewed and are shared with the
community (in several cases these were not print-ready due to file size)


For content that needs to be adapted (such as letterhead or biz cards) I
expect a template (indesign or whatever was used). Our community members
have already shown the ability to migrate to scribus (or purchase indesign)
as required.
Jody Garnett
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