[Live-demo] [Marketing] How should OSGeo Marketing spend $10K

[Cameron Shorter]

Eli,
Our past experience estimating costs of supporting conferences and 
marketing material is that there are lots of OSGeo related events around 
the world (45 last year which made use of OSGeo-Live), and costs of 
covering such promotional material is expensive, typically $1,000 to 
$2,000 at least to cover all conference expenses).

So what the marketing committee do cover is an Exhibition Pack per local 
chapter, which does have some space in it for shirts for attendees.
http://wiki.osgeo.org/wiki/Exhibition_Pack

What I'm proposing is that we now cover a bit more of the consumable 
items, and I've noticed at past conferences that the most interesting 
thing attendees pick up is the OSGeo-Live DVD.

On 4/04/2013 1:34 PM, Eli Adam wrote:
> I have long thought that certain store items should be subsidized as
> promotion/marketing rather than fund-raising efforts.  This would be
> marketing throughout the entire world.  Think of the email list stats
> converted into shirt/sticker display!
>
> For instance, the iconic black shirts
> http://www.cafepress.com/osgeo/1752234 and the laptop sticker,
> http://www.cafepress.com/osgeo.384183363 which should probably also be
> available as a black background rather than white (clear is ok).
>
> What do other people think of trying to increase OSGeo visibility
> through clothing and stickers?
>
> My run at the $.02, Eli
>
> On Tue, Mar 26, 2013 at 2:23 PM, Cameron Shorter
> <cameron.shorter at gmail.com> wrote:
>> In the recent OSGeo Budget [1], the marketing committee has been allocated
>> $10K, (up from $5K in 2012).
>> Specifically for: "General events support (starter kits, LiveDVD/USB
>> matching funds)".
>> This is in line with OSGeo principles [2]
>>
>> Packaging and Marketing
>>
>> OSGeo's marketing effort has primarily been focused around the packaging and
>> documentation efforts of OSGeo-Live, and to a lesser extend, osgeo4w. In
>> 2012, OSGeo-Live was used at 45 events without OSGeo's financial support. It
>> has been entirely driven by volunteer labour, with 140 OSGeo-Live
>> volunteers, and printing costs have been covered by local events or
>> sponsors.
>>
>> In the last couple of years, OSGeo has covered local chapter expenses
>> required to purchase non-consumable items for conference booths(such as a
>> retractable banner).
>>
>> In moving forward, OSGeo hope to extend marketing reach by providing
>> co-contributions toward printing costs of consumable items at conferences,
>> such as toward OSGeo-Live DVDs.
>>
>>
>> So based upon this, I'd like to ask for suggestions on how we should update
>> marketing guidelines [3] on how funding should be allocated.
>>
>> Here is a rough suggestion for starting:
>> * Spatial related conferences can receive 100% funding for OSGeo-Live DVD
>> printing for 10% of expected conference attendees. (Ie, if 500 attendees,
>> OSGeo will fund printing of 50 DVDs). [Estimated Value: (50 conferences) *
>> (200 people attending) * 10% * ($2 / DVD) = $2,000.
>>
>> * Additionally, OSGeo will match sponsorship funds (up to $500) for
>> conference consumables (such as printing OSGeo-Live USBs - LOC to decide how
>> best to spend this). [Estimated Value: (15 conferences) * $200 = $3,000].
>>
>> * Marketing pack for non-consumables continued to be allocated to LOCs
>> requesting it. [Value: 3 * $500 = $1,500]
>>
>> [1] http://wiki.osgeo.org/wiki/OSGeo_Budget_2013
>> [2]
>> http://wiki.osgeo.org/wiki/Board_Meeting_2013-02-26#Conferences_and_related_events
>> [3]
>> http://wiki.osgeo.org/wiki/Marketing_Committee#Current_Marketing_Activities
>>
>> --
>> Cameron Shorter
>> Geospatial Solutions Manager
>> Tel: +61 (0)2 8570 5050
>> Mob: +61 (0)419 142 254
>>
>> Think Globally, Fix Locally
>> Geospatial Solutions enhanced with Open Standards and Open Source
>> http://www.lisasoft.com
>>
>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.osgeo.org
>> http://lists.osgeo.org/mailman/listinfo/marketing
>>


-- 
Cameron Shorter
Geospatial Solutions Manager
Tel: +61 (0)2 8570 5050
Mob: +61 (0)419 142 254

Think Globally, Fix Locally
Geospatial Solutions enhanced with Open Standards and Open Source
http://www.lisasoft.com