[Live-demo] [Marketing] osgeo live logo, and website presentation

Cameron Shorter cameron.shorter at gmail.com
Tue Aug 29 13:30:51 PDT 2017


Hi Jody,

Some help from the marketing team with a mock up would be welcomed. 
(While we agreed on a concept of a "play" icon we haven't had a 
volunteer step up to create the logo).

I hadn't read the overnight email trail before our OSGeo-Live meeting 
(an issue with being on a 6:30am conference call). Although we voted for 
the Play icon, I can see potential in the lightning emoji that Ben 
suggested as well. It would be interesting to see a mock up of a 
"OSGeo⚡LIVE" as well.

Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.

Re fonts and colours, I expect existing fonts and colours should be fine.

Jugen, re the "playground" suggestion. While I see potential value in 
it, but could be seen as child and not a serious option. (We do want 
OSGeo-Live to be taken seriously.)

Warm regards, Cameron

On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
> Hm, reading "play" triggered a association with "playground" here - while the
> meant "play" is more used for consuming a film something.
>
> How about using something like
> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg  ?


On 28/8/17 2:09 pm, Jody Garnett wrote:
> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>
> Points for Thunderstruck reference now I have it stuck in my head.
> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz 
> <mailto:ben at transient.nz>> wrote:
>
>     I like neither the heart (more "love" than "live") nor the laptop (too
>     complex and tied to one technology). I think more of live electricity
>     and live performance.
>
>     How about a lightning symbol? Or just leave the nice clean new OSGeo
>     compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>     Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>     avoid brand dilution. Something like:
>
>     OSGeo
>     ⚡ LIVE ⚡
>

On 30/8/17 5:12 am, Jody Garnett wrote:
> I like it - good insight!
>
> The marketing committee is here to encourage everyone, so if you are 
> happy we are happy.
>
> Do you need a hand making a mock up or are enough assets available in 
> github for you to work with? I am also interested in application of 
> fonts and text, are there enough options for the OSGeo live team to 
> work with?
>
>
> --
> Jody Garnett
>
> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com 
> <mailto:cameron.shorter at gmail.com>> wrote:
>
>     All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>     OSGeo-Live logo and came to the conclusion that a "Play" logo
>     would be a good way to convey what we stand for. (OSGeo-Live
>     allows people to run OSGeo applications). While a traditional play
>     logo is a right pointing triangle in a circle, we were thinking we
>     could put a right pointing logo inside the outer ring of the OSGeo
>     logo (replacing the inner star).
>
>     This would address our goal of being tied to OSGeo, but also
>     linking to our project attributes.
>
>     Is this something that people in the marketing committee would
>     consider acceptable? (Hopefully so, as a prior suggestion from the
>     marketing committee was similar - putting a heart in the middle of
>     the OSGeo ring).
>
>     Warm regards, Cameron
>
>     [1]
>     http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>     <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>
>
>     On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>     What we did in the style guide is be clear about what is going on:
>>
>>     1) osgeo mark and logo
>>     2) sub brands - use the osgeo mark with different text (two
>>     presentations are available to allow of OSGeo:UK style)
>>
>>     And then:
>>
>>     3) distinct brands - use their own mark. Distinct marks are able
>>     to use the color and fonts and some branding elements to be
>>     visually part of OSGeo (but because they use their own mark they
>>     are forming a distinct  brand)
>>
>>     We have used GeoForAll and OSGeo Live as examples of distinct brands.
>>
>>     This was a case of us not being familiar with the terminology
>>     around branding, hopefully armed with the above breakdown it will
>>     be easier to explain.
>>
>>     We went back with the graphics designer multiple times learning
>>     more each meeting. This produced things like the OSGeo:UK
>>     alternate text for a sub brand, and experimented with a few
>>     examples of distinct brands. We also have some unknowns,
>>     specifically what to do on twitter and facebook for avatar
>>     pictures for osgeo local chapter feeds. We would like to use the
>>     osgeo mark unaltered but the format does not allow for that and
>>     the circle avatar design target limits options (it is intended
>>     for a face after all).
>>
>>     Please have a look at page 5 of the style guide at the top of
>>     this thread.
>>
>>         See page 5 here -
>>         https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>         <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>
>>
>>     From the marketing committee perspective we have as you say "just
>>     invested in a professionally developed corporate identity, logo
>>     and guidelines". It will take a bit of hand holding, and some
>>     tradeoffs, as we explain options to projects, local chapters and
>>     committees.
>>
>>     With respect to this weeks meeting we should focus on the website
>>     site map gap analysis, prioritizing the outstanding issues (whole
>>     sections of the website do not work yet), and complete the
>>     contract with Get Interactive in a timely fashion. I would not
>>     feel good about going back to the sub brand handling for a forth
>>     time. Several groups had a chance for direct 1 on 1 during the
>>     code sprint and we should move on to finishing this project.
>>
>>     By the same token we are iterating on the choose-a-project
>>     graphics; while I was able to offer some clarifications during
>>     the code sprint I would really applicate some backup by someone
>>     with more cartographic & analsyis experience then me. In many
>>     senses I am just a developer and we need input from someone with
>>     more experience of our target audience than I can provided.
>>
>>
>>     --
>>     Jody Garnett
>>
>>     On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>     <mailto:shfeldman at gmail.com>> wrote:
>>
>>         We have just invested in a professionally developed corporate
>>         identity, logo and guidelines. I disagree with Cameron
>>         (doesn't happen often) on allowing a high degree of
>>         flexibility in the user of the logo and interpretation of the
>>         guidelines.
>>
>>         Let's try to follow the guidelines as closely as possible -
>>         use the logo as intended or continue with a project specific
>>         logo and have a small OSGeo logo separately, don't change the
>>         logo colours. Let's note any problems we encounter and review
>>         after a year
>>
>>         Steven
>>
>>
>>         > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>         <mailto:marketing-request at lists.osgeo.org> wrote:
>>         >
>>         > Send Marketing mailing list submissions to
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>>         >
>>         > When replying, please edit your Subject line so it is more
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>>         > than "Re: Contents of Marketing digest..."
>>         >
>>         >
>>         > Today's Topics:
>>         >
>>         >   1. Re: [Live-demo] osgeo live logo, and website presentation
>>         >      (Cameron Shorter)
>>         >
>>         >
>>         >
>>         ----------------------------------------------------------------------
>>         >
>>         > Message: 1
>>         > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>         > From: Cameron Shorter <cameron.shorter at gmail.com
>>         <mailto:cameron.shorter at gmail.com>>
>>         > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>         <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>         >    <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>         > Cc: "live-demo at lists.osgeo.org
>>         <mailto:live-demo at lists.osgeo.org>"
>>         <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>         >    "marketing at lists.osgeo.org
>>         <mailto:marketing at lists.osgeo.org>"
>>         <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>         > Subject: Re: [Marketing] [Live-demo] osgeo live logo,   
>>         and website
>>         >    presentation
>>         > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>         <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>         > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>         >
>>         > Jody, others,
>>         >
>>         > Looking at the branding style guide, there is some
>>         ambiguity between the
>>         > goal of allowing sub-brands (which would involve being
>>         creative with how
>>         > the logo is used with other graphical concepts) and dos and
>>         don'ts which
>>         > state not changing the logo. I suggest Dos and Don'ts be
>>         suggestions and
>>         > goals rather than hard rules in order to enable people to
>>         be creative.
>>         > Eg: if a chapter wanted to use their country's flag colours
>>         within the
>>         > logo, I think that should be ok. It is in the designer's
>>         interest to try
>>         > and align with the core OSGeo-Logo, so they will likely do
>>         a good job of
>>         > making it obvious there are OSGeo roots.
>>         >
>>         > Eg: Spanish logo:
>>         >
>>         https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>         <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>         >
>>         > For OSGeo-Live, I'm expecting we will want to work out a
>>         way to weave a
>>         > heart (or some other image aligned with "live") into the
>>         logo somehow.
>>         > We may want to retain the blue heart. That should be ok and
>>         up to us to
>>         > do a good job of deciding that.
>>         >
>>         > You might notice OSGeo-Live has broken the style guide by
>>         using the logo
>>         > in over another image in our screenshot:
>>         >
>>         > https://live.osgeo.org/_images/osgeolive_menu.png
>>         <https://live.osgeo.org/_images/osgeolive_menu.png>
>>         >
>>         > In previous releases we have used washed out versions of
>>         the logo, of
>>         > large, off-center parts of the logo. It was artistic and
>>         looked good,
>>         > and provided the link back to OSGeo. We should empower the
>>         creative
>>         > people in our community to be creative in that way.
>>         >
>>         > The guide is prescriptive about only being shown on a white
>>         background.
>>         > Again, that should be a recommendation rather than a rule.
>>         If I have a
>>         > presentation template with a light blue background, I
>>         should be able to
>>         > put a logo over the top, without needing to create a white
>>         square to put
>>         > under it. As a creator, I should be able to decide which
>>         looks best.
>>         >
>>         > Cheers, Cameron
>>         >
>>         >
>>         >>
>>         _______________________________________________
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>>         https://lists.osgeo.org/mailman/listinfo/marketing
>>         <https://lists.osgeo.org/mailman/listinfo/marketing>
>>
>>
>>
>>
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>>     <https://lists.osgeo.org/mailman/listinfo/marketing>
>
>
>     -- 
>     Cameron Shorter, Software and Data Solutions Manager,
>     Jirotech Pty Ltd,
>     Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>
>     P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>
>     P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254 <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>
>

-- 
Cameron Shorter
M +61 419 142 254

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