[Live-demo] [Marketing] osgeo live logo, and website presentation

Alex M tech_dev at wildintellect.com
Tue Aug 29 13:39:49 PDT 2017


Here are some of the ideas from the last Live meeting.

png
https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0

svg
https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0

They just focus on the logo, and do not include integration with the
full branding yet.

-Alex

On 08/29/2017 01:30 PM, Cameron Shorter wrote:
> Hi Jody,
> 
> Some help from the marketing team with a mock up would be welcomed.
> (While we agreed on a concept of a "play" icon we haven't had a
> volunteer step up to create the logo).
> 
> I hadn't read the overnight email trail before our OSGeo-Live meeting
> (an issue with being on a 6:30am conference call). Although we voted for
> the Play icon, I can see potential in the lightning emoji that Ben
> suggested as well. It would be interesting to see a mock up of a
> "OSGeo⚡LIVE" as well.
> 
> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
> 
> Re fonts and colours, I expect existing fonts and colours should be fine.
> 
> Jugen, re the "playground" suggestion. While I see potential value in
> it, but could be seen as child and not a serious option. (We do want
> OSGeo-Live to be taken seriously.)
> 
> Warm regards, Cameron
> 
> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>> Hm, reading "play" triggered a association with "playground" here -
>> while the
>> meant "play" is more used for consuming a film something.
>>
>> How about using something like
>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg 
>> ?
> 
> 
> On 28/8/17 2:09 pm, Jody Garnett wrote:
>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>
>> Points for Thunderstruck reference now I have it stuck in my head.
>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>> <mailto:ben at transient.nz>> wrote:
>>
>>     I like neither the heart (more "love" than "live") nor the laptop
>> (too
>>     complex and tied to one technology). I think more of live electricity
>>     and live performance.
>>
>>     How about a lightning symbol? Or just leave the nice clean new OSGeo
>>     compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>>     Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>>     avoid brand dilution. Something like:
>>
>>     OSGeo
>>     ⚡ LIVE ⚡
>>
> 
> On 30/8/17 5:12 am, Jody Garnett wrote:
>> I like it - good insight!
>>
>> The marketing committee is here to encourage everyone, so if you are
>> happy we are happy.
>>
>> Do you need a hand making a mock up or are enough assets available in
>> github for you to work with? I am also interested in application of
>> fonts and text, are there enough options for the OSGeo live team to
>> work with?
>>
>>
>> -- 
>> Jody Garnett
>>
>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>> <mailto:cameron.shorter at gmail.com>> wrote:
>>
>>     All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>>     OSGeo-Live logo and came to the conclusion that a "Play" logo
>>     would be a good way to convey what we stand for. (OSGeo-Live
>>     allows people to run OSGeo applications). While a traditional play
>>     logo is a right pointing triangle in a circle, we were thinking we
>>     could put a right pointing logo inside the outer ring of the OSGeo
>>     logo (replacing the inner star).
>>
>>     This would address our goal of being tied to OSGeo, but also
>>     linking to our project attributes.
>>
>>     Is this something that people in the marketing committee would
>>     consider acceptable? (Hopefully so, as a prior suggestion from the
>>     marketing committee was similar - putting a heart in the middle of
>>     the OSGeo ring).
>>
>>     Warm regards, Cameron
>>
>>     [1]
>>     http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>>     <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>
>>
>>     On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>>     What we did in the style guide is be clear about what is going on:
>>>
>>>     1) osgeo mark and logo
>>>     2) sub brands - use the osgeo mark with different text (two
>>>     presentations are available to allow of OSGeo:UK style)
>>>
>>>     And then:
>>>
>>>     3) distinct brands - use their own mark. Distinct marks are able
>>>     to use the color and fonts and some branding elements to be
>>>     visually part of OSGeo (but because they use their own mark they
>>>     are forming a distinct  brand)
>>>
>>>     We have used GeoForAll and OSGeo Live as examples of distinct
>>> brands.
>>>
>>>     This was a case of us not being familiar with the terminology
>>>     around branding, hopefully armed with the above breakdown it will
>>>     be easier to explain.
>>>
>>>     We went back with the graphics designer multiple times learning
>>>     more each meeting. This produced things like the OSGeo:UK
>>>     alternate text for a sub brand, and experimented with a few
>>>     examples of distinct brands. We also have some unknowns,
>>>     specifically what to do on twitter and facebook for avatar
>>>     pictures for osgeo local chapter feeds. We would like to use the
>>>     osgeo mark unaltered but the format does not allow for that and
>>>     the circle avatar design target limits options (it is intended
>>>     for a face after all).
>>>
>>>     Please have a look at page 5 of the style guide at the top of
>>>     this thread.
>>>
>>>         See page 5 here -
>>>        
>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>
>>>        
>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>
>>>
>>>
>>>     From the marketing committee perspective we have as you say "just
>>>     invested in a professionally developed corporate identity, logo
>>>     and guidelines". It will take a bit of hand holding, and some
>>>     tradeoffs, as we explain options to projects, local chapters and
>>>     committees.
>>>
>>>     With respect to this weeks meeting we should focus on the website
>>>     site map gap analysis, prioritizing the outstanding issues (whole
>>>     sections of the website do not work yet), and complete the
>>>     contract with Get Interactive in a timely fashion. I would not
>>>     feel good about going back to the sub brand handling for a forth
>>>     time. Several groups had a chance for direct 1 on 1 during the
>>>     code sprint and we should move on to finishing this project.
>>>
>>>     By the same token we are iterating on the choose-a-project
>>>     graphics; while I was able to offer some clarifications during
>>>     the code sprint I would really applicate some backup by someone
>>>     with more cartographic & analsyis experience then me. In many
>>>     senses I am just a developer and we need input from someone with
>>>     more experience of our target audience than I can provided.
>>>
>>>
>>>     --
>>>     Jody Garnett
>>>
>>>     On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>>     <mailto:shfeldman at gmail.com>> wrote:
>>>
>>>         We have just invested in a professionally developed corporate
>>>         identity, logo and guidelines. I disagree with Cameron
>>>         (doesn't happen often) on allowing a high degree of
>>>         flexibility in the user of the logo and interpretation of the
>>>         guidelines.
>>>
>>>         Let's try to follow the guidelines as closely as possible -
>>>         use the logo as intended or continue with a project specific
>>>         logo and have a small OSGeo logo separately, don't change the
>>>         logo colours. Let's note any problems we encounter and review
>>>         after a year
>>>
>>>         Steven
>>>
>>>
>>>         > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>>         <mailto:marketing-request at lists.osgeo.org> wrote:
>>>         >
>>>         > Send Marketing mailing list submissions to
>>>         > marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>
>>>         >
>>>         > To subscribe or unsubscribe via the World Wide Web, visit
>>>         > https://lists.osgeo.org/mailman/listinfo/marketing
>>>         <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>         > or, via email, send a message with subject or body 'help' to
>>>         > marketing-request at lists.osgeo.org
>>>         <mailto:marketing-request at lists.osgeo.org>
>>>         >
>>>         > You can reach the person managing the list at
>>>         > marketing-owner at lists.osgeo.org
>>>         <mailto:marketing-owner at lists.osgeo.org>
>>>         >
>>>         > When replying, please edit your Subject line so it is more
>>>         specific
>>>         > than "Re: Contents of Marketing digest..."
>>>         >
>>>         >
>>>         > Today's Topics:
>>>         >
>>>         >   1. Re: [Live-demo] osgeo live logo, and website presentation
>>>         >      (Cameron Shorter)
>>>         >
>>>         >
>>>         >
>>>        
>>> ----------------------------------------------------------------------
>>>         >
>>>         > Message: 1
>>>         > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>>         > From: Cameron Shorter <cameron.shorter at gmail.com
>>>         <mailto:cameron.shorter at gmail.com>>
>>>         > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>>         <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>>         >    <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>>         > Cc: "live-demo at lists.osgeo.org
>>>         <mailto:live-demo at lists.osgeo.org>"
>>>         <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>>         >    "marketing at lists.osgeo.org
>>>         <mailto:marketing at lists.osgeo.org>"
>>>         <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>>         > Subject: Re: [Marketing] [Live-demo] osgeo live logo,   
>>>         and website
>>>         >    presentation
>>>         > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>>         <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>>         > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>>         >
>>>         > Jody, others,
>>>         >
>>>         > Looking at the branding style guide, there is some
>>>         ambiguity between the
>>>         > goal of allowing sub-brands (which would involve being
>>>         creative with how
>>>         > the logo is used with other graphical concepts) and dos and
>>>         don'ts which
>>>         > state not changing the logo. I suggest Dos and Don'ts be
>>>         suggestions and
>>>         > goals rather than hard rules in order to enable people to
>>>         be creative.
>>>         > Eg: if a chapter wanted to use their country's flag colours
>>>         within the
>>>         > logo, I think that should be ok. It is in the designer's
>>>         interest to try
>>>         > and align with the core OSGeo-Logo, so they will likely do
>>>         a good job of
>>>         > making it obvious there are OSGeo roots.
>>>         >
>>>         > Eg: Spanish logo:
>>>         >
>>>        
>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>
>>>        
>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>
>>>         >
>>>         > For OSGeo-Live, I'm expecting we will want to work out a
>>>         way to weave a
>>>         > heart (or some other image aligned with "live") into the
>>>         logo somehow.
>>>         > We may want to retain the blue heart. That should be ok and
>>>         up to us to
>>>         > do a good job of deciding that.
>>>         >
>>>         > You might notice OSGeo-Live has broken the style guide by
>>>         using the logo
>>>         > in over another image in our screenshot:
>>>         >
>>>         > https://live.osgeo.org/_images/osgeolive_menu.png
>>>         <https://live.osgeo.org/_images/osgeolive_menu.png>
>>>         >
>>>         > In previous releases we have used washed out versions of
>>>         the logo, of
>>>         > large, off-center parts of the logo. It was artistic and
>>>         looked good,
>>>         > and provided the link back to OSGeo. We should empower the
>>>         creative
>>>         > people in our community to be creative in that way.
>>>         >
>>>         > The guide is prescriptive about only being shown on a white
>>>         background.
>>>         > Again, that should be a recommendation rather than a rule.
>>>         If I have a
>>>         > presentation template with a light blue background, I
>>>         should be able to
>>>         > put a logo over the top, without needing to create a white
>>>         square to put
>>>         > under it. As a creator, I should be able to decide which
>>>         looks best.
>>>         >
>>>         > Cheers, Cameron
>>>         >
>>>         >
>>>         >>
>>>         _______________________________________________
>>>         Marketing mailing list
>>>         Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>         https://lists.osgeo.org/mailman/listinfo/marketing
>>>         <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>
>>>
>>>
>>>
>>>     _______________________________________________
>>>     Marketing mailing list
>>>     Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>>     https://lists.osgeo.org/mailman/listinfo/marketing
>>>     <https://lists.osgeo.org/mailman/listinfo/marketing>
>>
>>
>>     --     Cameron Shorter, Software and Data Solutions Manager,
>>     Jirotech Pty Ltd,
>>     Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>
>>     P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>
>>     P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>
>>
> 
> 
> 
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