[Live-demo] [Marketing] osgeo live logo, and website presentation
Alex M
tech_dev at wildintellect.com
Tue Aug 29 13:39:49 PDT 2017
Here are some of the ideas from the last Live meeting.
png
https://www.dropbox.com/s/gn0iqgyhze7nrig/osgeolive2017ideas.png?dl=0
svg
https://www.dropbox.com/s/guwdwdi4diupyzb/osgeolive2017ideas.svg?dl=0
They just focus on the logo, and do not include integration with the
full branding yet.
-Alex
On 08/29/2017 01:30 PM, Cameron Shorter wrote:
> Hi Jody,
>
> Some help from the marketing team with a mock up would be welcomed.
> (While we agreed on a concept of a "play" icon we haven't had a
> volunteer step up to create the logo).
>
> I hadn't read the overnight email trail before our OSGeo-Live meeting
> (an issue with being on a 6:30am conference call). Although we voted for
> the Play icon, I can see potential in the lightning emoji that Ben
> suggested as well. It would be interesting to see a mock up of a
> "OSGeo⚡LIVE" as well.
>
> Maybe have the "play" button for the icon, and "OSGeo⚡LIVE" for text.
>
> Re fonts and colours, I expect existing fonts and colours should be fine.
>
> Jugen, re the "playground" suggestion. While I see potential value in
> it, but could be seen as child and not a serious option. (We do want
> OSGeo-Live to be taken seriously.)
>
> Warm regards, Cameron
>
> On 29/8/17 4:37 pm, Jürgen E. Fischer wrote:
>> Hm, reading "play" triggered a association with "playground" here -
>> while the
>> meant "play" is more used for consuming a film something.
>>
>> How about using something like
>> https://commons.wikimedia.org/wiki/File:Pictograms-nps-land-playground.svg
>> ?
>
>
> On 28/8/17 2:09 pm, Jody Garnett wrote:
>> Oh wow Ben - do it like OSGeo:UK bur using emoji "OSGeo⚡LIVE"
>>
>> Points for Thunderstruck reference now I have it stuck in my head.
>> On Sun, Aug 27, 2017 at 4:21 PM Ben Caradoc-Davies <ben at transient.nz
>> <mailto:ben at transient.nz>> wrote:
>>
>> I like neither the heart (more "love" than "live") nor the laptop
>> (too
>> complex and tied to one technology). I think more of live electricity
>> and live performance.
>>
>> How about a lightning symbol? Or just leave the nice clean new OSGeo
>> compass and use the text "Live" or "LIVE" or "⚡ LIVE ⚡" (with the
>> Unicode HIGH VOLTAGE SIGN) where projects have "Project"? This would
>> avoid brand dilution. Something like:
>>
>> OSGeo
>> ⚡ LIVE ⚡
>>
>
> On 30/8/17 5:12 am, Jody Garnett wrote:
>> I like it - good insight!
>>
>> The marketing committee is here to encourage everyone, so if you are
>> happy we are happy.
>>
>> Do you need a hand making a mock up or are enough assets available in
>> github for you to work with? I am also interested in application of
>> fonts and text, are there enough options for the OSGeo live team to
>> work with?
>>
>>
>> --
>> Jody Garnett
>>
>> On 28 August 2017 at 18:13, Cameron Shorter <cameron.shorter at gmail.com
>> <mailto:cameron.shorter at gmail.com>> wrote:
>>
>> All, in our OSGeo-Live weekly meeting today [1] we discuss a new
>> OSGeo-Live logo and came to the conclusion that a "Play" logo
>> would be a good way to convey what we stand for. (OSGeo-Live
>> allows people to run OSGeo applications). While a traditional play
>> logo is a right pointing triangle in a circle, we were thinking we
>> could put a right pointing logo inside the outer ring of the OSGeo
>> logo (replacing the inner star).
>>
>> This would address our goal of being tied to OSGeo, but also
>> linking to our project attributes.
>>
>> Is this something that people in the marketing committee would
>> consider acceptable? (Hopefully so, as a prior suggestion from the
>> marketing committee was similar - putting a heart in the middle of
>> the OSGeo ring).
>>
>> Warm regards, Cameron
>>
>> [1]
>> http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log
>> <http://irclogs.geoapt.com/osgeolive/%23osgeolive.2017-08-28.log>
>>
>>
>> On 28-Aug-17 2:25 AM, Jody Garnett wrote:
>>> What we did in the style guide is be clear about what is going on:
>>>
>>> 1) osgeo mark and logo
>>> 2) sub brands - use the osgeo mark with different text (two
>>> presentations are available to allow of OSGeo:UK style)
>>>
>>> And then:
>>>
>>> 3) distinct brands - use their own mark. Distinct marks are able
>>> to use the color and fonts and some branding elements to be
>>> visually part of OSGeo (but because they use their own mark they
>>> are forming a distinct brand)
>>>
>>> We have used GeoForAll and OSGeo Live as examples of distinct
>>> brands.
>>>
>>> This was a case of us not being familiar with the terminology
>>> around branding, hopefully armed with the above breakdown it will
>>> be easier to explain.
>>>
>>> We went back with the graphics designer multiple times learning
>>> more each meeting. This produced things like the OSGeo:UK
>>> alternate text for a sub brand, and experimented with a few
>>> examples of distinct brands. We also have some unknowns,
>>> specifically what to do on twitter and facebook for avatar
>>> pictures for osgeo local chapter feeds. We would like to use the
>>> osgeo mark unaltered but the format does not allow for that and
>>> the circle avatar design target limits options (it is intended
>>> for a face after all).
>>>
>>> Please have a look at page 5 of the style guide at the top of
>>> this thread.
>>>
>>> See page 5 here -
>>>
>>> https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf
>>>
>>>
>>> <https://github.com/OSGeo/osgeo/blob/master/marketing/branding/styleguide-osgeo.pdf>
>>>
>>>
>>>
>>> From the marketing committee perspective we have as you say "just
>>> invested in a professionally developed corporate identity, logo
>>> and guidelines". It will take a bit of hand holding, and some
>>> tradeoffs, as we explain options to projects, local chapters and
>>> committees.
>>>
>>> With respect to this weeks meeting we should focus on the website
>>> site map gap analysis, prioritizing the outstanding issues (whole
>>> sections of the website do not work yet), and complete the
>>> contract with Get Interactive in a timely fashion. I would not
>>> feel good about going back to the sub brand handling for a forth
>>> time. Several groups had a chance for direct 1 on 1 during the
>>> code sprint and we should move on to finishing this project.
>>>
>>> By the same token we are iterating on the choose-a-project
>>> graphics; while I was able to offer some clarifications during
>>> the code sprint I would really applicate some backup by someone
>>> with more cartographic & analsyis experience then me. In many
>>> senses I am just a developer and we need input from someone with
>>> more experience of our target audience than I can provided.
>>>
>>>
>>> --
>>> Jody Garnett
>>>
>>> On 27 August 2017 at 01:52, Steven Feldman <shfeldman at gmail.com
>>> <mailto:shfeldman at gmail.com>> wrote:
>>>
>>> We have just invested in a professionally developed corporate
>>> identity, logo and guidelines. I disagree with Cameron
>>> (doesn't happen often) on allowing a high degree of
>>> flexibility in the user of the logo and interpretation of the
>>> guidelines.
>>>
>>> Let's try to follow the guidelines as closely as possible -
>>> use the logo as intended or continue with a project specific
>>> logo and have a small OSGeo logo separately, don't change the
>>> logo colours. Let's note any problems we encounter and review
>>> after a year
>>>
>>> Steven
>>>
>>>
>>> > On 26 Aug 2017, at 21:00, marketing-request at lists.osgeo.org
>>> <mailto:marketing-request at lists.osgeo.org> wrote:
>>> >
>>> > Send Marketing mailing list submissions to
>>> > marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>
>>> >
>>> > To subscribe or unsubscribe via the World Wide Web, visit
>>> > https://lists.osgeo.org/mailman/listinfo/marketing
>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>> > or, via email, send a message with subject or body 'help' to
>>> > marketing-request at lists.osgeo.org
>>> <mailto:marketing-request at lists.osgeo.org>
>>> >
>>> > You can reach the person managing the list at
>>> > marketing-owner at lists.osgeo.org
>>> <mailto:marketing-owner at lists.osgeo.org>
>>> >
>>> > When replying, please edit your Subject line so it is more
>>> specific
>>> > than "Re: Contents of Marketing digest..."
>>> >
>>> >
>>> > Today's Topics:
>>> >
>>> > 1. Re: [Live-demo] osgeo live logo, and website presentation
>>> > (Cameron Shorter)
>>> >
>>> >
>>> >
>>>
>>> ----------------------------------------------------------------------
>>> >
>>> > Message: 1
>>> > Date: Sun, 27 Aug 2017 04:03:56 +1000
>>> > From: Cameron Shorter <cameron.shorter at gmail.com
>>> <mailto:cameron.shorter at gmail.com>>
>>> > To: Angelos Tzotsos <gcpp.kalxas at gmail.com
>>> <mailto:gcpp.kalxas at gmail.com>>, Jody Garnett
>>> > <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>>
>>> > Cc: "live-demo at lists.osgeo.org
>>> <mailto:live-demo at lists.osgeo.org>"
>>> <live-demo at lists.osgeo.org <mailto:live-demo at lists.osgeo.org>>,
>>> > "marketing at lists.osgeo.org
>>> <mailto:marketing at lists.osgeo.org>"
>>> <marketing at lists.osgeo.org <mailto:marketing at lists.osgeo.org>>
>>> > Subject: Re: [Marketing] [Live-demo] osgeo live logo,
>>> and website
>>> > presentation
>>> > Message-ID: <9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com
>>> <mailto:9783ae77-d3c3-9779-0e96-e821c92bbe93 at gmail.com>>
>>> > Content-Type: text/plain; charset="utf-8"; Format="flowed"
>>> >
>>> > Jody, others,
>>> >
>>> > Looking at the branding style guide, there is some
>>> ambiguity between the
>>> > goal of allowing sub-brands (which would involve being
>>> creative with how
>>> > the logo is used with other graphical concepts) and dos and
>>> don'ts which
>>> > state not changing the logo. I suggest Dos and Don'ts be
>>> suggestions and
>>> > goals rather than hard rules in order to enable people to
>>> be creative.
>>> > Eg: if a chapter wanted to use their country's flag colours
>>> within the
>>> > logo, I think that should be ok. It is in the designer's
>>> interest to try
>>> > and align with the core OSGeo-Logo, so they will likely do
>>> a good job of
>>> > making it obvious there are OSGeo roots.
>>> >
>>> > Eg: Spanish logo:
>>> >
>>>
>>> https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante
>>>
>>>
>>> <https://wiki.osgeo.org/wiki/Cap%C3%ADtulo_Local_de_la_comunidad_hispanohablante>
>>>
>>> >
>>> > For OSGeo-Live, I'm expecting we will want to work out a
>>> way to weave a
>>> > heart (or some other image aligned with "live") into the
>>> logo somehow.
>>> > We may want to retain the blue heart. That should be ok and
>>> up to us to
>>> > do a good job of deciding that.
>>> >
>>> > You might notice OSGeo-Live has broken the style guide by
>>> using the logo
>>> > in over another image in our screenshot:
>>> >
>>> > https://live.osgeo.org/_images/osgeolive_menu.png
>>> <https://live.osgeo.org/_images/osgeolive_menu.png>
>>> >
>>> > In previous releases we have used washed out versions of
>>> the logo, of
>>> > large, off-center parts of the logo. It was artistic and
>>> looked good,
>>> > and provided the link back to OSGeo. We should empower the
>>> creative
>>> > people in our community to be creative in that way.
>>> >
>>> > The guide is prescriptive about only being shown on a white
>>> background.
>>> > Again, that should be a recommendation rather than a rule.
>>> If I have a
>>> > presentation template with a light blue background, I
>>> should be able to
>>> > put a logo over the top, without needing to create a white
>>> square to put
>>> > under it. As a creator, I should be able to decide which
>>> looks best.
>>> >
>>> > Cheers, Cameron
>>> >
>>> >
>>> >>
>>> _______________________________________________
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>>> Marketing at lists.osgeo.org <mailto:Marketing at lists.osgeo.org>
>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>>
>>>
>>>
>>>
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>>> https://lists.osgeo.org/mailman/listinfo/marketing
>>> <https://lists.osgeo.org/mailman/listinfo/marketing>
>>
>>
>> -- Cameron Shorter, Software and Data Solutions Manager,
>> Jirotech Pty Ltd,
>> Suite 112, Jones Bay Wharf, 26 - 32 Pirrama Rd, Pyrmont NSW 2009
>>
>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>
>> P+61 2 8099 9000 <tel:+61%202%208099%209000>, M+61 419 142 254
>> <tel:+61%20419%20142%20254>, Wwww.jirotech.com <http://www.jirotech.com>
>>
>>
>
>
>
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