[Live-demo] osgeo live branding and feedback

Cameron Shorter cameron.shorter at gmail.com
Fri Jul 7 12:23:08 PDT 2017

Re new OSGeo-Live Logo:
* I feel strongly that the OSGeo-Live logo should be derived from the 
OSGeo logo, but not be the same as the OSGeo logo.
* I feel it is important to say we are proud of our OSGeo roots and 
associations, but also acknowledge and celebrate our added uniqueness. 
We are a family within a larger community.
* I suspect you will find all OSGeo sub-projects feel similarly, and 
hence will want sub-brands.
* Hence I think [1] (proposal logo with heart) is better than [2].
* However, I think we can do better than [1]. With our shot timelines I 
would reluctantly accept [1] for next release, with intent to revisit later.

I'd be interested to see if Brian Hamlin puts something together. He has 
an artistic flair and I've really liked  artwork he has created for 
prior OSGeo-Live releases.

Re OSGeo Incubation:
* I've answered on the incubation list, but in short, I suggest we 
revisit the question after OSGeo-Live 11.0 release.

On 7/7/17 1:54 pm, Jody Garnett wrote:
> Okay reporting back with ... a conversation. The graphics designer is 
> now off on holiday (actually honeymoon) but we got a lot done in the 
> last two weeks since I have spoken with you. The priority was 
> obviously the website and stuff for printing.
> For my last updated I tried to adapt the new branding elements and 
> keep the heart shape:
> [1] https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 
> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
> I did however manage to force the issue of subbrands; but doing up 
> printing materials including the geoforall and osgeo-live logo. You 
> can check the meeting notes for the result ....
>       o Review of OSGeo Live branding history
>          +
>             Discussion on relationship between projects and osgeo
>          +
>             We have an answer about “Live” - it is a live
>             demonstration of software, rather than a static demo.
>          +
>             We have a strong relationship and we could ask OSGeo Live
>             to use the OSGeo logo unaltered, however that does not
>             answer the general problem (of how to work with sub brands)
> You may remember me asking what 'live" was meaning for osgeo live, 
> judging from early art assets in github (the svn banner had hidden 
> early prototypes of the logo). The thinking was "pulse" with hearts 
> and heart rate monitors tracking which projects were actually alive. 
> The other meaning I could come up with was a live demo, rather than a 
> static demo.
> Both Marc (strong marketing background) and the graphics designer 
> (really proud of the new logo and visuals). They wanted to ask if 
> OSGeo Live would be willing to use the following:
> [2] https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM 
> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
> This is an interesting tradeoff:
> - because no other software project is being asked to update their 
> logo (only include an OSGeo project logo on their website).
> - the tight relationship with OSGeo foundation is causing this 
> request, so a mark at how central osgeo-live is to our foundation
> - I will support whatever direction the project chooses to take 
> (hesitate to offer my own opinion since I can see advantages both ways).
> I have also had this question come up recently - why is OSGeo-Live not 
> an OSGeo project. The answer is simply that you have not asked and 
> acquired a mentor.
> - You are of course welcome to apply as an OSGeo Community project 
> (and get approval right away - summer voting habits permitting)
> - Entering incubation can also be done, but we need to line up a 
> mentor first.
> --
> Jody Garnett
> On 22 June 2017 at 08:41, Jody Garnett <jody.garnett at gmail.com 
> <mailto:jody.garnett at gmail.com>> wrote:
>     Wanted to provide a small update, I got some public and private
>     feedback on the branding which I took into this weeks meeting.
>     Many of the direct "osgeo foundation" activities just use the
>     normal OSGeo Mark, we have the examples of "OSGeo Project", "OSGeo
>     Community" as used by projects ready to go.
>     A few sub brands (GeoForAll, OSGeo Live, local chapters) are
>     expected to work with the design elements and create their own
>     mark. We have asked the designer to use OSGeo Live as an example,
>     this was the best I could do without stepping out of contract :)
>     I checked the EOI and we have not paid for a sphinx theme. We will
>     have to wait for the website to take shape and adapt later in the
>     year.  Colors, logos and fonts we can do earlier.
>     --
>     Jody Garnett
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Cameron Shorter
M +61 419 142 254

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