[Live-demo] osgeo live branding and feedback

Jody Garnett jody.garnett at gmail.com
Fri Jul 7 14:17:26 PDT 2017

Thanks Cameron, and by extension everyone here, I understand and support
your reasoning. In this case I was just being a messenger from the
marketing exercise.

The next phase for the website (content creation / migration) should be
exciting, once I have a better understanding of what is involved I would
like to join an osgeo-live IRC meeting (and draw on your experience in
communicating with projects). I am also very excited by one of the features
of the new website (choose-a-technology) and would like to see if we could
adapt the idea for osgeo-live.

Jody Garnett

On 7 July 2017 at 12:23, Cameron Shorter <cameron.shorter at gmail.com> wrote:

> Re new OSGeo-Live Logo:
> * I feel strongly that the OSGeo-Live logo should be derived from the
> OSGeo logo, but not be the same as the OSGeo logo.
> * I feel it is important to say we are proud of our OSGeo roots and
> associations, but also acknowledge and celebrate our added uniqueness. We
> are a family within a larger community.
> * I suspect you will find all OSGeo sub-projects feel similarly, and hence
> will want sub-brands.
> * Hence I think [1] (proposal logo with heart) is better than [2].
> * However, I think we can do better than [1]. With our shot timelines I
> would reluctantly accept [1] for next release, with intent to revisit later.
> I'd be interested to see if Brian Hamlin puts something together. He has
> an artistic flair and I've really liked  artwork he has created for prior
> OSGeo-Live releases.
> Re OSGeo Incubation:
> * I've answered on the incubation list, but in short, I suggest we revisit
> the question after OSGeo-Live 11.0 release.
> On 7/7/17 1:54 pm, Jody Garnett wrote:
> Okay reporting back with ... a conversation. The graphics designer is now
> off on holiday (actually honeymoon) but we got a lot done in the last two
> weeks since I have spoken with you. The priority was obviously the website
> and stuff for printing.
> For my last updated I tried to adapt the new branding elements and keep
> the heart shape:
> [1] https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
> I did however manage to force the issue of subbrands; but doing up
> printing materials including the geoforall and osgeo-live logo. You can
> check the meeting notes for the result ....
>    - Review of OSGeo Live branding history
>       -
>          Discussion on relationship between projects and osgeo
>          -
>          We have an answer about “Live” - it is a live demonstration of
>          software, rather than a static demo.
>          -
>          We have a strong relationship and we could ask OSGeo Live to use
>          the OSGeo logo unaltered, however that does not answer the general problem
>          (of how to work with sub brands)
> You may remember me asking what 'live" was meaning for osgeo live, judging
> from early art assets in github (the svn banner had hidden early prototypes
> of the logo). The thinking was "pulse" with hearts and heart rate monitors
> tracking which projects were actually alive. The other meaning I could come
> up with was a live demo, rather than a static demo.
> Both Marc (strong marketing background) and the graphics designer (really
> proud of the new logo and visuals). They wanted to ask if OSGeo Live would
> be willing to use the following:
> [2] https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
> This is an interesting tradeoff:
> - because no other software project is being asked to update their logo
> (only include an OSGeo project logo on their website).
> - the tight relationship with OSGeo foundation is causing this request, so
> a mark at how central osgeo-live is to our foundation
> - I will support whatever direction the project chooses to take (hesitate
> to offer my own opinion since I can see advantages both ways).
> I have also had this question come up recently - why is OSGeo-Live not an
> OSGeo project. The answer is simply that you have not asked and acquired a
> mentor.
> - You are of course welcome to apply as an OSGeo Community project (and
> get approval right away - summer voting habits permitting)
> - Entering incubation can also be done, but we need to line up a mentor
> first.
> --
> Jody Garnett
> On 22 June 2017 at 08:41, Jody Garnett <jody.garnett at gmail.com> wrote:
>> Wanted to provide a small update, I got some public and private feedback
>> on the branding which I took into this weeks meeting.
>> Many of the direct "osgeo foundation" activities just use the normal
>> OSGeo Mark, we have the examples of "OSGeo Project", "OSGeo Community" as
>> used by projects ready to go.
>> A few sub brands (GeoForAll, OSGeo Live, local chapters) are expected to
>> work with the design elements and create their own mark. We have asked the
>> designer to use OSGeo Live as an example, this was the best I could do
>> without stepping out of contract :)
>> I checked the EOI and we have not paid for a sphinx theme. We will have
>> to wait for the website to take shape and adapt later in the year.  Colors,
>> logos and fonts we can do earlier.
>> --
>> Jody Garnett
> _______________________________________________
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> --
> Cameron Shorter
> M +61 419 142 254 <+61%20419%20142%20254>
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