[Live-demo] osgeo live branding and feedback

Fri Jul 7 14:35:13 PDT 2017

Strictly from a branding point of view, we should not dilute the brand.

OSGeo needs to set the branding standards, and then all project should 
follow that standard. If the standard is a compass, then OSGeo Live 
should not change the center to be a heart, UNLESS the standard says the 
all projects should adopt a unique center piece in the middle of the 
compass for the respective projects. Otherwise this dilutes the brand.

-Steve

On 7/7/2017 3:23 PM, Cameron Shorter wrote:
> Re new OSGeo-Live Logo:
> * I feel strongly that the OSGeo-Live logo should be derived from the 
> OSGeo logo, but not be the same as the OSGeo logo.
> * I feel it is important to say we are proud of our OSGeo roots and 
> associations, but also acknowledge and celebrate our added uniqueness. 
> We are a family within a larger community.
> * I suspect you will find all OSGeo sub-projects feel similarly, and 
> hence will want sub-brands.
> * Hence I think [1] (proposal logo with heart) is better than [2].
> * However, I think we can do better than [1]. With our shot timelines I 
> would reluctantly accept [1] for next release, with intent to revisit later.
> 
> I'd be interested to see if Brian Hamlin puts something together. He has 
> an artistic flair and I've really liked  artwork he has created for 
> prior OSGeo-Live releases.
> 
> Re OSGeo Incubation:
> * I've answered on the incubation list, but in short, I suggest we 
> revisit the question after OSGeo-Live 11.0 release.
> 
> 
> 
> On 7/7/17 1:54 pm, Jody Garnett wrote:
>> Okay reporting back with ... a conversation. The graphics designer is 
>> now off on holiday (actually honeymoon) but we got a lot done in the 
>> last two weeks since I have spoken with you. The priority was 
>> obviously the website and stuff for printing.
>>
>> For my last updated I tried to adapt the new branding elements and 
>> keep the heart shape:
>>
>> [1] https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
>>
>> I did however manage to force the issue of subbrands; but doing up 
>> printing materials including the geoforall and osgeo-live logo. You 
>> can check the meeting notes for the result ....
>>
>>       o Review of OSGeo Live branding history
>>          +
>>
>>             Discussion on relationship between projects and osgeo
>>
>>          +
>>
>>             We have an answer about “Live” - it is a live
>>             demonstration of software, rather than a static demo.
>>
>>          +
>>
>>             We have a strong relationship and we could ask OSGeo Live
>>             to use the OSGeo logo unaltered, however that does not
>>             answer the general problem (of how to work with sub brands)
>>
>>
>> You may remember me asking what 'live" was meaning for osgeo live, 
>> judging from early art assets in github (the svn banner had hidden 
>> early prototypes of the logo). The thinking was "pulse" with hearts 
>> and heart rate monitors tracking which projects were actually alive. 
>> The other meaning I could come up with was a live demo, rather than a 
>> static demo.
>>
>> Both Marc (strong marketing background) and the graphics designer 
>> (really proud of the new logo and visuals). They wanted to ask if 
>> OSGeo Live would be willing to use the following:
>>
>> [2] https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM 
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
>>
>> This is an interesting tradeoff:
>> - because no other software project is being asked to update their 
>> logo (only include an OSGeo project logo on their website).
>> - the tight relationship with OSGeo foundation is causing this 
>> request, so a mark at how central osgeo-live is to our foundation
>> - I will support whatever direction the project chooses to take 
>> (hesitate to offer my own opinion since I can see advantages both ways).
>>
>> I have also had this question come up recently - why is OSGeo-Live not 
>> an OSGeo project. The answer is simply that you have not asked and 
>> acquired a mentor.
>> - You are of course welcome to apply as an OSGeo Community project 
>> (and get approval right away - summer voting habits permitting)
>> - Entering incubation can also be done, but we need to line up a 
>> mentor first.
>>
>>
>> --
>> Jody Garnett
>>
>> On 22 June 2017 at 08:41, Jody Garnett <jody.garnett at gmail.com 
>> <mailto:jody.garnett at gmail.com>> wrote:
>>
>>     Wanted to provide a small update, I got some public and private
>>     feedback on the branding which I took into this weeks meeting.
>>
>>     Many of the direct "osgeo foundation" activities just use the
>>     normal OSGeo Mark, we have the examples of "OSGeo Project", "OSGeo
>>     Community" as used by projects ready to go.
>>
>>     A few sub brands (GeoForAll, OSGeo Live, local chapters) are
>>     expected to work with the design elements and create their own
>>     mark. We have asked the designer to use OSGeo Live as an example,
>>     this was the best I could do without stepping out of contract :)
>>
>>     I checked the EOI and we have not paid for a sphinx theme. We will
>>     have to wait for the website to take shape and adapt later in the
>>     year.  Colors, logos and fonts we can do earlier.
>>     --
>>     Jody Garnett
>>
>>
>>
>>
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> 
> -- 
> Cameron Shorter
> M +61 419 142 254
> 
> 
> 
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