[Live-demo] osgeo live branding and feedback
Cameron Shorter
cameron.shorter at gmail.com
Fri Jul 7 16:53:18 PDT 2017
Stephen,
Each project (or community) will likely want to have a distinct logo. It
is useful in block diagrams inside presentations. Or as a logo in an
info-graphic, such as the metrics page at:
https://live.osgeo.org/en/metrics.html
As such, OSGeo-Live should have a distinct logo which is different to
OSGeo. Currently we do this by putting a blue heart on the OSGeo logo.
On 8/7/17 8:15 am, Stephen Woodbridge wrote:
> Well, I don't know what exactly the OSGeo standard is for branding,
> but ignoring that, I would move the heart to be the dot above the "i"
> in Live, because putting it on the OSGeo Logo dilutes the logo.
>
> This presumes that the standard is some like [OSGeo Logo] [project logo]
>
> -Steve
>
> On 7/7/2017 5:49 PM, Vicky Vergara wrote:
>> Something like this perhaps?
>> https://github.com/cvvergara/OSGeoLive-doc/blob/idea1/images/banner1.png
>>
>>
>> On Fri, Jul 7, 2017 at 4:35 PM, Stephen Woodbridge
>> <woodbri at swoodbridge.com <mailto:woodbri at swoodbridge.com>> wrote:
>>
>> Strictly from a branding point of view, we should not dilute the
>> brand.
>>
>> OSGeo needs to set the branding standards, and then all project
>> should follow that standard. If the standard is a compass, then
>> OSGeo Live should not change the center to be a heart, UNLESS the
>> standard says the all projects should adopt a unique center piece in
>> the middle of the compass for the respective projects. Otherwise
>> this dilutes the brand.
>>
>> -Steve
>>
>> On 7/7/2017 3:23 PM, Cameron Shorter wrote:
>>
>> Re new OSGeo-Live Logo:
>> * I feel strongly that the OSGeo-Live logo should be derived
>> from the OSGeo logo, but not be the same as the OSGeo logo.
>> * I feel it is important to say we are proud of our OSGeo roots
>> and associations, but also acknowledge and celebrate our added
>> uniqueness. We are a family within a larger community.
>> * I suspect you will find all OSGeo sub-projects feel similarly,
>> and hence will want sub-brands.
>> * Hence I think [1] (proposal logo with heart) is better than
>> [2].
>> * However, I think we can do better than [1]. With our shot
>> timelines I would reluctantly accept [1] for next release, with
>> intent to revisit later.
>>
>> I'd be interested to see if Brian Hamlin puts something
>> together. He has an artistic flair and I've really liked
>> artwork he has created for prior OSGeo-Live releases.
>>
>> Re OSGeo Incubation:
>> * I've answered on the incubation list, but in short, I suggest
>> we revisit the question after OSGeo-Live 11.0 release.
>>
>>
>>
>> On 7/7/17 1:54 pm, Jody Garnett wrote:
>>
>> Okay reporting back with ... a conversation. The graphics
>> designer is now off on holiday (actually honeymoon) but we
>> got a lot done in the last two weeks since I have spoken
>> with you. The priority was obviously the website and stuff
>> for printing.
>>
>> For my last updated I tried to adapt the new branding
>> elements and keep the heart shape:
>>
>> [1]
>> https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
>> <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>>
>>
>> I did however manage to force the issue of subbrands; but
>> doing up printing materials including the geoforall and
>> osgeo-live logo. You can check the meeting notes for the
>> result ....
>>
>> o Review of OSGeo Live branding history
>> +
>>
>> Discussion on relationship between projects and
>> osgeo
>>
>> +
>>
>> We have an answer about “Live” - it is a live
>> demonstration of software, rather than a static
>> demo.
>>
>> +
>>
>> We have a strong relationship and we could ask
>> OSGeo Live
>> to use the OSGeo logo unaltered, however that
>> does not
>> answer the general problem (of how to work with
>> sub brands)
>>
>>
>> You may remember me asking what 'live" was meaning for osgeo
>> live, judging from early art assets in github (the svn
>> banner had hidden early prototypes of the logo). The
>> thinking was "pulse" with hearts and heart rate monitors
>> tracking which projects were actually alive. The other
>> meaning I could come up with was a live demo, rather than a
>> static demo.
>>
>> Both Marc (strong marketing background) and the graphics
>> designer (really proud of the new logo and visuals). They
>> wanted to ask if OSGeo Live would be willing to use the
>> following:
>>
>> [2]
>> https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
>> <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>>
>>
>> This is an interesting tradeoff:
>> - because no other software project is being asked to update
>> their logo (only include an OSGeo project logo on their
>> website).
>> - the tight relationship with OSGeo foundation is causing
>> this request, so a mark at how central osgeo-live is to our
>> foundation
>> - I will support whatever direction the project chooses to
>> take (hesitate to offer my own opinion since I can see
>> advantages both ways).
>>
>> I have also had this question come up recently - why is
>> OSGeo-Live not an OSGeo project. The answer is simply that
>> you have not asked and acquired a mentor.
>> - You are of course welcome to apply as an OSGeo Community
>> project (and get approval right away - summer voting habits
>> permitting)
>> - Entering incubation can also be done, but we need to line
>> up a mentor first.
>>
>>
>> --
>> Jody Garnett
>>
>> On 22 June 2017 at 08:41, Jody Garnett
>> <jody.garnett at gmail.com <mailto:jody.garnett at gmail.com>
>> <mailto:jody.garnett at gmail.com
>> <mailto:jody.garnett at gmail.com>>> wrote:
>>
>> Wanted to provide a small update, I got some public and
>> private
>> feedback on the branding which I took into this weeks
>> meeting.
>>
>> Many of the direct "osgeo foundation" activities just
>> use the
>> normal OSGeo Mark, we have the examples of "OSGeo
>> Project", "OSGeo
>> Community" as used by projects ready to go.
>>
>> A few sub brands (GeoForAll, OSGeo Live, local
>> chapters) are
>> expected to work with the design elements and create
>> their own
>> mark. We have asked the designer to use OSGeo Live as
>> an example,
>> this was the best I could do without stepping out of
>> contract :)
>>
>> I checked the EOI and we have not paid for a sphinx
>> theme. We will
>> have to wait for the website to take shape and adapt
>> later in the
>> year. Colors, logos and fonts we can do earlier.
>> --
>> Jody Garnett
>>
>>
>>
>>
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>>
>> -- Cameron Shorter
>> M +61 419 142 254
>>
>>
>>
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>>
>>
>> --
>>
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>> Operations Research
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--
Cameron Shorter
M +61 419 142 254
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