[Live-demo] osgeo live branding and feedback

Sun Jul 9 12:28:14 PDT 2017

Hi Vicky,

I like the solution for the logo.

+1 Astrid

Am 2017-07-07 23:49, schrieb Vicky Vergara:
> Something like this perhaps?
> https://github.com/cvvergara/OSGeoLive-doc/blob/idea1/images/banner1.png
> 
> On Fri, Jul 7, 2017 at 4:35 PM, Stephen Woodbridge
> <woodbri at swoodbridge.com> wrote:
> 
>> Strictly from a branding point of view, we should not dilute the
>> brand.
>> 
>> OSGeo needs to set the branding standards, and then all project
>> should follow that standard. If the standard is a compass, then
>> OSGeo Live should not change the center to be a heart, UNLESS the
>> standard says the all projects should adopt a unique center piece in
>> the middle of the compass for the respective projects. Otherwise
>> this dilutes the brand.
>> 
>> -Steve
>> 
>> On 7/7/2017 3:23 PM, Cameron Shorter wrote:
>> Re new OSGeo-Live Logo:
>> * I feel strongly that the OSGeo-Live logo should be derived from
>> the OSGeo logo, but not be the same as the OSGeo logo.
>> * I feel it is important to say we are proud of our OSGeo roots and
>> associations, but also acknowledge and celebrate our added
>> uniqueness. We are a family within a larger community.
>> * I suspect you will find all OSGeo sub-projects feel similarly, and
>> hence will want sub-brands.
>> * Hence I think [1] (proposal logo with heart) is better than [2].
>> * However, I think we can do better than [1]. With our shot
>> timelines I would reluctantly accept [1] for next release, with
>> intent to revisit later.
>> 
>> I'd be interested to see if Brian Hamlin puts something together. He
>> has an artistic flair and I've really liked  artwork he has created
>> for prior OSGeo-Live releases.
>> 
>> Re OSGeo Incubation:
>> * I've answered on the incubation list, but in short, I suggest we
>> revisit the question after OSGeo-Live 11.0 release.
>> 
>> On 7/7/17 1:54 pm, Jody Garnett wrote:
>> Okay reporting back with ... a conversation. The graphics designer
>> is now off on holiday (actually honeymoon) but we got a lot done in
>> the last two weeks since I have spoken with you. The priority was
>> obviously the website and stuff for printing.
>> 
>> For my last updated I tried to adapt the new branding elements and
>> keep the heart shape:
>> 
>> [1] https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
>> [1] <https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28
>> [1]>
>> 
>> I did however manage to force the issue of subbrands; but doing up
>> printing materials including the geoforall and osgeo-live logo. You
>> can check the meeting notes for the result ....
>> 
>> o Review of OSGeo Live branding history
>> +
>> 
>> Discussion on relationship between projects and osgeo
>> 
>> +
>> 
>> We have an answer about “Live” - it is a live
>> demonstration of software, rather than a static demo.
>> 
>> +
>> 
>> We have a strong relationship and we could ask OSGeo
>> Live
>> to use the OSGeo logo unaltered, however that does not
>> answer the general problem (of how to work with sub
>> brands)
>> 
>> You may remember me asking what 'live" was meaning for osgeo live,
>> judging from early art assets in github (the svn banner had hidden
>> early prototypes of the logo). The thinking was "pulse" with hearts
>> and heart rate monitors tracking which projects were actually alive.
>> The other meaning I could come up with was a live demo, rather than
>> a static demo.
>> 
>> Both Marc (strong marketing background) and the graphics designer
>> (really proud of the new logo and visuals). They wanted to ask if
>> OSGeo Live would be willing to use the following:
>> 
>> [2] https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
>> [2] <https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM
>> [2]>
>> 
>> This is an interesting tradeoff:
>> - because no other software project is being asked to update their
>> logo (only include an OSGeo project logo on their website).
>> - the tight relationship with OSGeo foundation is causing this
>> request, so a mark at how central osgeo-live is to our foundation
>> - I will support whatever direction the project chooses to take
>> (hesitate to offer my own opinion since I can see advantages both
>> ways).
>> 
>> I have also had this question come up recently - why is OSGeo-Live
>> not an OSGeo project. The answer is simply that you have not asked
>> and acquired a mentor.
>> - You are of course welcome to apply as an OSGeo Community project
>> (and get approval right away - summer voting habits permitting)
>> - Entering incubation can also be done, but we need to line up a
>> mentor first.
>> 
>> --
>> Jody Garnett
>> 
>> On 22 June 2017 at 08:41, Jody Garnett <jody.garnett at gmail.com
>> <mailto:jody.garnett at gmail.com>> wrote:
>> 
>> Wanted to provide a small update, I got some public and private
>> feedback on the branding which I took into this weeks meeting.
>> 
>> Many of the direct "osgeo foundation" activities just use the
>> normal OSGeo Mark, we have the examples of "OSGeo Project",
>> "OSGeo
>> Community" as used by projects ready to go.
>> 
>> A few sub brands (GeoForAll, OSGeo Live, local chapters) are
>> expected to work with the design elements and create their own
>> mark. We have asked the designer to use OSGeo Live as an
>> example,
>> this was the best I could do without stepping out of contract :)
>> 
>> I checked the EOI and we have not paid for a sphinx theme. We
>> will
>> have to wait for the website to take shape and adapt later in
>> the
>> year.  Colors, logos and fonts we can do earlier.
>> --
>> Jody Garnett
>> 
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>> 
>> --
>> Cameron Shorter
>> M +61 419 142 254
>> 
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> Vicky Vergara
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-- 
Astrid Emde
Charter Member
Open Source Geospatial Foundation
http://wiki.osgeo.org/wiki/User:Astrid_Emde