[Live-demo] osgeo live branding and feedback

Jody Garnett jody.garnett at gmail.com
Sat Jul 8 12:36:03 PDT 2017

Stephen we are using these conversations in part to define the branding

It was a fun conversation explaining that many projects arrive at OSGeo
with a branding story already defined. OSGeo-Live as both a sub brand and a
project (and GeoForAll as a partnership) are in a unique position.
Jody Garnett

On 7 July 2017 at 14:35, Stephen Woodbridge <woodbri at swoodbridge.com> wrote:

> Strictly from a branding point of view, we should not dilute the brand.
> OSGeo needs to set the branding standards, and then all project should
> follow that standard. If the standard is a compass, then OSGeo Live should
> not change the center to be a heart, UNLESS the standard says the all
> projects should adopt a unique center piece in the middle of the compass
> for the respective projects. Otherwise this dilutes the brand.
> -Steve
> On 7/7/2017 3:23 PM, Cameron Shorter wrote:
>> Re new OSGeo-Live Logo:
>> * I feel strongly that the OSGeo-Live logo should be derived from the
>> OSGeo logo, but not be the same as the OSGeo logo.
>> * I feel it is important to say we are proud of our OSGeo roots and
>> associations, but also acknowledge and celebrate our added uniqueness. We
>> are a family within a larger community.
>> * I suspect you will find all OSGeo sub-projects feel similarly, and
>> hence will want sub-brands.
>> * Hence I think [1] (proposal logo with heart) is better than [2].
>> * However, I think we can do better than [1]. With our shot timelines I
>> would reluctantly accept [1] for next release, with intent to revisit later.
>> I'd be interested to see if Brian Hamlin puts something together. He has
>> an artistic flair and I've really liked  artwork he has created for prior
>> OSGeo-Live releases.
>> Re OSGeo Incubation:
>> * I've answered on the incubation list, but in short, I suggest we
>> revisit the question after OSGeo-Live 11.0 release.
>> On 7/7/17 1:54 pm, Jody Garnett wrote:
>>> Okay reporting back with ... a conversation. The graphics designer is
>>> now off on holiday (actually honeymoon) but we got a lot done in the last
>>> two weeks since I have spoken with you. The priority was obviously the
>>> website and stuff for printing.
>>> For my last updated I tried to adapt the new branding elements and keep
>>> the heart shape:
>>> [1] https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28 <
>>> https://drive.google.com/open?id=0B022m344wU7hV0dUaU1ZdkFoM28>
>>> I did however manage to force the issue of subbrands; but doing up
>>> printing materials including the geoforall and osgeo-live logo. You can
>>> check the meeting notes for the result ....
>>>       o Review of OSGeo Live branding history
>>>          +
>>>             Discussion on relationship between projects and osgeo
>>>          +
>>>             We have an answer about “Live” - it is a live
>>>             demonstration of software, rather than a static demo.
>>>          +
>>>             We have a strong relationship and we could ask OSGeo Live
>>>             to use the OSGeo logo unaltered, however that does not
>>>             answer the general problem (of how to work with sub brands)
>>> You may remember me asking what 'live" was meaning for osgeo live,
>>> judging from early art assets in github (the svn banner had hidden early
>>> prototypes of the logo). The thinking was "pulse" with hearts and heart
>>> rate monitors tracking which projects were actually alive. The other
>>> meaning I could come up with was a live demo, rather than a static demo.
>>> Both Marc (strong marketing background) and the graphics designer
>>> (really proud of the new logo and visuals). They wanted to ask if OSGeo
>>> Live would be willing to use the following:
>>> [2] https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM <
>>> https://drive.google.com/open?id=0B08AjQ2hqLipZjJsSG12a19HcWM>
>>> This is an interesting tradeoff:
>>> - because no other software project is being asked to update their logo
>>> (only include an OSGeo project logo on their website).
>>> - the tight relationship with OSGeo foundation is causing this request,
>>> so a mark at how central osgeo-live is to our foundation
>>> - I will support whatever direction the project chooses to take
>>> (hesitate to offer my own opinion since I can see advantages both ways).
>>> I have also had this question come up recently - why is OSGeo-Live not
>>> an OSGeo project. The answer is simply that you have not asked and acquired
>>> a mentor.
>>> - You are of course welcome to apply as an OSGeo Community project (and
>>> get approval right away - summer voting habits permitting)
>>> - Entering incubation can also be done, but we need to line up a mentor
>>> first.
>>> --
>>> Jody Garnett
>>> On 22 June 2017 at 08:41, Jody Garnett <jody.garnett at gmail.com <mailto:
>>> jody.garnett at gmail.com>> wrote:
>>>     Wanted to provide a small update, I got some public and private
>>>     feedback on the branding which I took into this weeks meeting.
>>>     Many of the direct "osgeo foundation" activities just use the
>>>     normal OSGeo Mark, we have the examples of "OSGeo Project", "OSGeo
>>>     Community" as used by projects ready to go.
>>>     A few sub brands (GeoForAll, OSGeo Live, local chapters) are
>>>     expected to work with the design elements and create their own
>>>     mark. We have asked the designer to use OSGeo Live as an example,
>>>     this was the best I could do without stepping out of contract :)
>>>     I checked the EOI and we have not paid for a sphinx theme. We will
>>>     have to wait for the website to take shape and adapt later in the
>>>     year.  Colors, logos and fonts we can do earlier.
>>>     --
>>>     Jody Garnett
>>> _______________________________________________
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>>> http://live.osgeo.org
>>> http://wiki.osgeo.org/wiki/Live_GIS_Disc
>> --
>> Cameron Shorter
>> M +61 419 142 254
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