[Qgis-developer] Logo redesign - was: Re: Webpage

Andreas Neumann a.neumann at carto.net
Wed Nov 14 01:40:27 PST 2012

Hi all,

There is a vector version of the current logo in our github repository:

It is just not very well-known. And probably not widely used.

Btw: it sucks that github does not know about the SVG mime-type. How
long is SVG now around (since 2000 or so) - and they still don't know
the SVG mime-type?

So you have to download it and open it in any browser, Inkscape or other
graphic software.


In the whole discussion around the logo - people complain that the
current logo is not professionally looking. The question is:

* What exactly is not professionally looking about the current logo?
please be precise about it - no general complaints without concrete
proposals and criticism.

* Are other logos professionally looking? The ESRI logo as an example
looks like a 5 year old kid did it ..

* Who decides what professionally looking means and what are the criteria?

* How important is the brand recognition from the old logo?



Am 14.11.2012 09:43, schrieb Mathieu Pellerin:
> Vincent,
> Re modern-looking and professional, the above proposal tries to improve the
> situation there. I believe it does so successfully, but then again it's my
> subjective opinion :)
> I think the "not professional" might be in big part due to the absence of
> high resolution versions of the logo to be used for launcher icons and
> documentation (see
> http://download.osgeo.org/qgis/doc/manual/qgis-1.7.0_user_guide_en.pdf).
> The fact that the proposal is vector-based allows ppl to blow up the logo
> to very large scales for training session posters, be used on t-shirts,
> etc. I think that should help improve QGIS' branding / image.
> Also, the proposal isn't one that pushes for a revolution, just an
> incremental refinement so that there can be a easily reachable agreement on
> using it to improve situation quickly (especially needed for better linux
> integration, see screenshots attached to the issue). A completely new logo
> might still be desirable down the road, that ain't for me to decide :)
> On Wed, Nov 14, 2012 at 3:34 PM, Vincent Picavet <vincent.ml at oslandia.com>wrote:
>> Hi,
>>> Speaking of website improvement, I've just dropped in a proposal for a
>>> refined - and more importantly _vector-based_ - QGIS logo here:
>>> http://hub.qgis.org/issues/6688
>>> I've tried to stick to the original logo as much as possible as clearly
>>> many people are emotionally attached to the current logo. Hopefully, the
>>> proposal also refines the logo with more subtle lightning.
>>> Having QGIS' website use _one_ standard logo throughout (i.e. header
>> logo,
>>> download button logo, etc.) would already be a nice improvement.
>>> Hope this can be of use to the project.
>> Concerning the logo, could we have a definitive and community-based poll or
>> contest on the 2.0 version logo ?
>> I know the current one has supporters, and it has been there for a long
>> time,
>> charged with emotion and all. I like it for that reason too, but it is
>> definitly not professional neither modern-looking.
>> I get this remark quite often during training session, and it is quite sad
>> for
>> the QGIS «branding» as a professionnal and serious tool.
>> Vincent
>>> Cheers,
>>> Math
>>> On Wed, Nov 14, 2012 at 5:48 AM, Tim Sutton <lists at linfiniti.com> wrote:
>>>> Hi
>>>> Yes I have seen it. With no disrespect to the GRASS folks I think it
>> has
>>>> enough problems that I would not like to copy it on our site. My
>>>> (hopefully) constructive criticisms:
>>>> * its very busy
>>>> * it doesnt have good whitespace balance e.g. module of the day box
>> with
>>>> screenshots box floating to the right
>>>> * I love jquery but jquery css is looking old already
>>>> * there are too many underlines [ ] >> > and other characters that
>>>> distract attention and make it look not so friendly
>>>> * the panels on the left (search, latest news, map) should have been
>> put
>>>> to the right
>>>> * there is too much white space in the heading area
>>>> * the logo really needs a refresh
>>>> * the heavy green bars distract your eye away from the content
>>>> * there are too many different font sizes and font styles
>>>> * the drop down menus feel visually disconnected from the tabs the
>> spring
>>>> from and menus from tabs just feels kinda wierd
>>>> In short it could really use a designer to introduce balance, correct
>>>> emphasis and remove distractions
>>>> As such I would not be supportive of using it for our site I suggest to
>>>> wait for the sphinx theme based on bootstrap to come out and then start
>>>> moving our web content into that. We will do some customisations for
>> the
>>>> QGIS front page and Richard has been making awesome progress in
>> getting a
>>>> well put together bootstrap based sphinx theme in place for us when we
>>>> can then skin using any bootstrap theme (e.g. checkout some of the
>>>> themes at http://bootswatch.com/).
>>>> So -1 from me
>>>> Regards
>>>> Tim
>>>> On Wed, Nov 14, 2012 at 12:14 AM, Werner Macho
>> <werner.macho at gmail.com>wrote:
>>>>> Hi there!
>>>>> Anyone seen the new GRASS Webpage?
>>>>> I really like the clean and intuitive style with lots of information
>>>>> presented clearly on the top page ..
>>>>> Probably we can adapt it to "our" new webpage?
>>>>> It even looks good on mobile phones ..
>>>>> Opinions on that?
>>>>> kind regards
>>>>> Werner
>>>>> _______________________________________________
>>>>> Qgis-developer mailing list
>>>>> Qgis-developer at lists.osgeo.org
>>>>> http://lists.osgeo.org/mailman/listinfo/qgis-developer
>>>> --
>>>> Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
>>>> ==============================================
>>>> Please do not email me off-list with technical
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