[Qgis-developer] Final Logo Pick

[Larry Shaffer]

Hi,

On Fri, May 17, 2013 at 8:42 AM, Tim Sutton <lists at linfiniti.com> wrote:

> Hi
>
> I have to say when I compare them to our existing logo, none of them
> really do it for me. Perhaps we need a new mandate to freshen our
> exisiting logo rather than to try to create something new. Our current
> logo may have issues but it is:
>
> * distinctive
> * bright
> * clear
> * recognisable
> * already has a strong association with our 'brand'
>
> If the new logo does not meet these or in some way offer an
> improvement over the old, we should rather focus on tweaking what we
> already have.
>

Ignoring the current contest and whether any of those designs work, I
personally think the current logo's look is unprofessional enough to
actually be considered a detriment to the project at this point.

While that may seem like a strong statement, I think difficult decisions,
like abandoning the old logo and going for a more modern and professional
look, need to be made if QGIS is really going to have a chance to directly
compete with the likes of ESRI and other commercial products in the
enterprise, institutional or governmental workplace.

I do think QGIS 2.0 has a chance to make great inroads into such areas, but
the project needs to win over those users. Whether we, as open source
developers, like it or not marketing is a key factor. First impressions are
often greatly influenced by such things as logos.

Sorry to say, but I think the current logo may unfortunately convey the
following to users in the enterprise, institutional or governmental
workplace:  amateur.

After spending quite a bit of time 'under the hood' I can honestly say the
programming comprising QGIS is anything but amateur. It is very high
quality and painstakingly well thought out and implemented. I strive every
time I write code to meet those criteria.

Not only do I think the project's logo needs to meet the expectations of an
ever-expanding number of existing and potential users, I also believe it
needs to do justice to the quantity and quality of the work done by so many
devoted developers and testers, and to those who support the project,
either financially, via the community or by providing user services.

Sorry, again, but I think the current logo falls far short of those goals,
and any focus on revamping it is just prolonging the inevitable decision to
move to a better one.

Best regards,

Larry



> Regards
>
> Tim
>
> On Thu, May 16, 2013 at 8:16 AM, Andreas Neumann <a.neumann at carto.net>
> wrote:
> > Hi,
> >
> > In #336 and #338 I really like the three hands from differents parts of
> the
> > world. It is a nice symbol of our collaboration around the world -
> > developers, community managers and users. It may be too detailed at
> smaller
> > sizes. But for smaller sizes one could omit the "GIS" part and use just
> the
> > Q with the globe and the three hands.
> >
> > From the ones that are in the final voting, these are my favourites.
> >
> > I also like #399 and #400 for the simplicity and the usage of just one
> color
> > - which opens ways for various brandings (e.g. server, desktop, mobile,
> > etc.)
> >
> > Andreas
> >
> >
> >
> > On Tue, 14 May 2013 16:03:29 +1000, Nathan Woodrow wrote:
> >>
> >> Hey all,
> >>
> >> There is now a poll on the logo
> >> site http://99designs.com.au/logo-design/vote-aqu952 [1].
> >>
> >>
> >>  We need to pick a design that we like, or at least something that
> >> would like to extend further.
> >>
> >> Please vote and leave any comments.
> >>
> >> At the moment we only have 2 days. I will ask for a few more days, but
> >> act like we only have two days.
> >>
> >> P.S Sorry I would have done this early I have just been busy with work
> >> and uni.
> >>
> >> Regards,
> >> Nathan
> >>
> >> Links:
> >> ------
> >> [1] http://99designs.com.au/logo-design/vote-aqu952
> >
> >
> > --
> > --
> > Andreas Neumann
> > Böschacherstrasse 10A
> > 8624 Grüt (Gossau ZH)
> > Switzerland
> >
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>
>
>
> --
> Tim Sutton - QGIS Project Steering Committee Member (Release  Manager)
> ==============================================
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